Caroline Taylor's Social Media Advertising Data Visual Story

1. DataVisualStory
By:CarolineTaylor

2. Fromshoppinginpersontofollowing
productmarketingonsocialmedia
Learn more about how
social media and influencer
presence has transformed
the advertising industry.
How often do you utilize social media to shop for new products?
Moreover, the influencer marketing industry is set to grow to
approximately $13.8 billion in 2021. With the growth of social
media, business'sare now are marketing primarily online.

3. 2017 2018 2019 2020 2021
100
75
50
25
0
Social Media Platforms Have Become Dominate Corporate Advertising Channels
Advertising'sNewAge
Corporate Advertising Has Found a New Audience
Americans Spent On Average More Than
1,300 Hours On Social Media Last Year
Social Media Usage is
increasing
exponentially therefore
advertisers have
noticed.
TheIncreaseinSocialMediaUsage
EstimatedUSPopulation:233Million
Years
S
o
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i
a
l
M
e
d
i
a
U
s
a
g
e
b
y
M
i
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s

4. TheBenefitsofSocialMediaAdvertising
Benefits of
Social Media
Advertising
Brand
awareness
Cost-Effective
Higher
Conversion
Rate
Retarget
Customers
Customer
satisfaction

5. Instagram Facebook Youtube TikTok Snapchat
100
75
50
25
0
SocialMediaInfluencersDesiredPlatforms
Social media influencer's preferred
platforms to produce creative content
for business's by application.
% of influencers planning to increase/maintain content production
% of influencers with no plans produce content
Social Media Applications
Percentage
of
use
Influencer preferred
platforms is a fluid
market increasing
business advertising
content growth.

6. TheEconomicBenefits
2018 2019 2020 2021
200
150
100
50
0
Digital vs. Traditional Advertisement Spending by Corporations
United States, 2018-2021
Traditional Media Ad Spending (Billions)
Digital Advertising Spending (Billions)
Years
Money
Spent
(Billions)
EconomicCostsBenefits
Cost efficiencies and
market coverage are
driving social media
advertising usage.

7. 2018 2019 2020 2021 2022
75
50
25
0
SocialNetworkAdvertisingSpending
Spending
in
billions
U.S.
Dollars
(in billion U.S. dollars)
By 2022, advertisers
are expected to
spend over 56
million dollars on
promoting their
products on social
media networks.
Years
Product Promotion on Social Media Networks

8. SocialMediaMarketingDominance
The Growth of New and Emerging Social Media Platforms
Due to the increase in usage
of social media platforms,
new platforms are currently
emerging those being:
Twitch
Discord
Triller
Yik Yak

9. TheFutureOfAdvertisingisSocial
MediaMarketing
Market Exposure
Growing Captive Audience
Cost Effectiveness
As a Gen Z consumer, the utilization of social media
advertising rather than traditional advertising superior
because of...

10. Sources
“Advertising, Promotions, and Marketing Managers : Occupational Outlook Handbook.”
U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, 8 Sept. 2021,
https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-
managers.htm#tab-9.
Brooks, Chad. “Social Media Marketing: Understanding Social Media.” Business News
Daily, 12 Oct. 2021, https://www.businessnewsdaily.com/2334-social-media-marketing-
bndmp.html.
Hou, Zontee, et al. “Social Media Usage Statistics for 2021 Reveal Surprising Shifts.”
Content Marketing Consulting and Social Media Strategy, 24 May 2021,
https://www.convinceandconvert.com/social-media-research/social-media-usage-
statistics/.
Owen, |By Mary-Jane. “Social Media for Business - Statistics You Need to Know.” Asset
Digital Communications, 10 Aug. 2021, https://assetdigitalcom.com/social-media-and-
small-business-latest-statistics/.

11. SourcesContinued
Published by Statista Research Department, and Jan 18. “U.S. Social Media Ad Spend
2022.” Statista, 18 Jan. 2021, https://www.statista.com/statistics/736971/social-media-
ad-spend-usa/.
Ricchiardi, Alessandro. “Council Post: The next Era of Social Media Marketing Is Here.”
Forbes, Forbes Magazine, 9 Nov. 2020,
https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/10/the-next-era-
of-social-media-marketing-is-here/?sh=3f1af28c1b9a.
“Socialmediaexaminer-Platform-Usage-Trends-june2021.” Marketing Charts,
https://www.marketingcharts.com/charts/social-media-marketers-platform-usage-
trends-in-2021/attachment/socialmediaexaminer-platform-usage-trends-june2021.
Suciu, Peter. “Americans Spent on Average More than 1,300 Hours on Social Media Last
Year.” Forbes, Forbes Magazine, 24 June 2021,
https://www.forbes.com/sites/petersuciu/2021/06/24/americans-spent-more-than-
1300-hours-on-social-media/?sh=278172db2547.