Nokia N95 TV ad Pocket Analysis

About the company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nokia N95 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nokia N95 TV Advert ,[object Object]

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Story Line It can rally the masses, it can silence the crowd. ...but it’s not one thing, it’s many. It’s the same as other things, but exactly like nothing else. It has an eye and a n ear that shares what billions hear and see. It’s not a living thing... … but if you feed it, it will grow.

Story Line It can speak a thousand words ... ...but it has no voice. It will find you the places... ...so you can get lost. And it can let the others feel what you’ve been just touched by.

...but it’s not one thing, it’s many .” “ There’s a thing in my pocket...

Semiotic: Use of symbol ,[object Object],Dice = Games Paper crane (Bird) = Email, Texts Diary = Organiser Harmonica = MP3 Compass = GPS

Neuro & Consumer Involvement ,[object Object],[object Object],[object Object],[object Object],Visual Auditory Feelings

Attitude ,[object Object],[object Object],[object Object],[object Object],Beliefs Affects Behavior Attitude

Attitude ,[object Object],[object Object],[object Object],Communication message / persuasion stimuli Attitude/behaviour change Low Involvement processing High Involvement processing Low Involvement processing

Involvement ,[object Object],[object Object],Think Feel High Low

Problem Recognition ,[object Object],[object Object],[object Object],[object Object],No problem Opportunity Recognition Need Recognition Ideal state Ideal Ideal Actual state Actual Actual

The multifaceted self ,[object Object],[object Object],Chaplin, L. N & John, D. R. (2007) Growing up in a material world: Age differences in materialism in children and adolescents. Journal of Consumer Research , 34, 480-493.

Extended Self ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object]

Nokia N95 TV ad Pocket Analysis

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