The BigCloud Report provides statistics and analysis on trends in the cloud computing industry. Some key findings include: - 93% of organizations use cloud services, with public cloud spending expected to reach $47.2 billion by 2021 - Common cloud applications include CRM, document management, and financial management - Cloud adoption has increased 36% in the UK over 5 years, with most using an average of 3 cloud services - Top motivations for adopting cloud include improving agility and reducing costs, while security and skills are top concerns - Spending on public cloud is growing faster than on-premise private or non-cloud IT, with AWS, Microsoft and IBM leading in revenues - Factors like financial stability

1. THE BIG
BIGCLOUD REPORT
Latest stats, facts, trends and predictions from the industry on cloud
and cloud buyers.

2. Copyright Contemsa 2018
WHAT’S INSIDE
THE CLOUD MARKET
CLOUD APPLICATIONS
CLOUD IN THE UK
PUBLIC CLOUD
PRIVATE CLOUD
CLOUD MOTIVATORS
CLOUD CONCERNS
CLOUD PREDICTIONS
CHOOSING A CLOUD PROVIDER
BUYER BEHAVIOUR

3. Copyright Contemsa 2018
THE CLOUD MARKET
93% of organisations
are using cloud
services 1
$130bn
Size of public cloud
computing market 2
4.5x
>6x
Cloud spend
is growing
at 4.5x rate
of IT spend
Between
2015 - 2022
it will grow at
more than 6x
the rate of IT
spend 3
10%of technology budgets
spent on cloud-related
services 4
74%
of tech CFOs say cloud
computing will have the most
measurable impact on their
business in 2017. 5
85% of enterprises have
a multi-cloud strategy, up
from 82% in 2016. 6
80% say high
profile cyber-
attacks have not
deterred them from
adopting
cloud technology 7
80%
93%
85% 82%
2017 2016

4. Copyright Contemsa 2018
CLOUD APPLICATIONS
% of organisations who have deployed apps in
the cloud 7
CRM
Doc Management
Human Capital Management
Financial Management
Reporting & Business
38%
37%
29%
27%
26%
On average, it took 15 months to
migrate applications to the cloud 8
$102bn
Software-as-a-
Service represents
more than half
of the cloud
computing market
spend. 2
SaaS vendor with the largest market
share: 2
Salesforce

5. Copyright Contemsa 2018
CLOUD IN THE UK
36%
increase
Company use of
cloud-based services
in the UK has seen an
increase of 36% over
a period of 5 years 2
Bigger companies are more likely to
use 5 or more cloud-based services 2
88%
88% of UK
organisations
interviewed use cloud,
each using an average
of 3 cloud-based
services 8
58% describe their
organisation’s
primary approach
to IT as being
hybrid 8
Only 15% primarily
operate in the
cloud 8

6. Copyright Contemsa 2018
PUBLIC CLOUD
$47.2bn
IDC predicts that off-premises
cloud infrastructure spend
will reach $47.2bn in 2021 9
80.4%
Of the $47.2bn,
80.4% will be spent
in public cloud
datacentres 9
IBM AWS Microsoft
Annual cloud revenues: 10, 11, 12
$17bn $17.46bn $18.6bn
43%
43% of organizations
predict that within 5
years, the majority of
their IT will be public
cloud services 13
40%
of public
cloud services
are procured
outside of IT 1
74%
74% of organizations
store some or all of
their sensitive data
in the public cloud 1
62%
62% of organisations
store personal
customer information
in public clouds 1

7. Copyright Contemsa 2018
PRIVATE CLOUD
10.3%
On-premise private
cloud IT spend will
grow at 10.3% 9
3%
Non-cloud IT spend
will decline at 3% 9
Most common private cloud platform: 2
VMware vSphere

8. Copyright Contemsa 2018
CLOUD MOTIVATORS
Top reasons to adopt the cloud amongst buyers: 4
Improve agility and responsiveness
Accelerate product development / innovation
Save money
Data center modernization / legacy renewal
Shift CapEx to OpEx
Improve availability and resiliency
Cloud motivators in the UK: 8
Replacing legacy
IT technologies
36% 29%
Enabling
innovation
27%
Business
agility
All cloud users Mature cloud users
Optimising cloud costs is becoming a top initiative for all
cloud users... 6
53% 64%

9. Copyright Contemsa 2018
CLOUD CONCERNS
The biggest concerns around adopting cloud are: 4
Integration with existing architecture
Data loss and privacy risks (including location issues)
Legal and regulatory compliance issues
Governance over cloud solutions
Making the business case/ROI
49%
of businesses are
delaying cloud
deployment due to the
cybersecurity skills gap 1
65%
of IT professionals
believe Shadow IT is
compromising cloud
security 1
23%
of organisations
completely trust public
clouds to keep their data
secure 14
of UK organisations
experienced
difficulties when
migrating to a cloud
solution 8
90%
find the complexity
of migrating to cloud
services the biggest
difficulty 8
43%
find internal skills
and knowledge a
challenge when
migrating to a cloud
solution 8
32%
worry about moving
to cloud services
because of the
dependency on
internet access 8
31%

10. Copyright Contemsa 2018
CLOUD PREDICTIONS
$1
trillion
‘Cloud shift’ will
affect more than
$1 trillion in IT
spending 15
Expect big shifts in...
Business Process
Outsourcing:
$42bn of current
$119bn spend 15
Application
Software:
$36bn of current
$144bn spend 15
35%
25%
1
3
1/3 of IT staff
will be those
of 3rd party IT
providers 13
80%
of major public
cloud providers
will likely establish
regional data centre
partnerships with
Tier 1 and Tier 2
telcos 13
59%
of people think
cloud providers
will increase
their prices because of
Brexit 7
This year 2020
76% 80%
AWS, Google & Microsoft share of
cloud platform revenue 16

11. Copyright Contemsa 2018
CHOOSING A CLOUD
PROVIDER
FINANCIAL
STABILITY1Financial stability is the number 1 important attribute
when choosing a cloud service provider 7
What customers look for in
cloud providers: 7
Financial stability
Data held in the UK
Local support
69%
65%
58%
TACTICAL STRATEGICnot
Most cloud services bought are a result of tactical
purchases rather than part of an enterprise cloud
strategy. 4
83%
of buyers think that cloud
providers need to do more
to build confidence among
those looking to adopt
a digital transformation
strategy. 7

12. Copyright Contemsa 2018
BUYER BEHAVIOUR
Social media scored highly as a preference for
learning about new products and services: 17
Younger
Millenials
Older
Millenials
Generation
X
65% 59% 56%
When considering tech products and services,
technology buyers prefer sales reps who: 17
Understand their business needs and roles (90%)
Provide relevant content (78%)
Buyers value sales reps who share content
applicable to their roles: 17
Younger
Millenials
Older
Millenials
Generation
X
80% 78% 76%
Buyers valued sales reps who delivered
personalised communications: 17
Younger
Millenials
Older
Millenials
Generation
X
78% 73% 68%
BLOG
ARTICLES1
Millennials and Gen X both
rank blog articles as their
number 1 favourite type of
content 17

13. Copyright Contemsa 2018
BUYER BEHAVIOUR
Most IT buying committees
now involve over 4 people 17
of decision makers
work with 3+
buying committee
members on
average. 17
52%
34%
of decision makers at companies
with 501 - 5000 users said their
buying committee involves 5+
members. 17
61%
of Younger Millennials contribute
to their companies’ technology
purchases — and 1 in 3 is already
a decision-maker. 17
26%
The central IT department is
leading and implementing IT
strategy by itself in only 26% of
organisations. 18
>50%
of buyers interviewed
who are from non-IT
functions are involved
in tech purchasing
decisions 18

14. Copyright Contemsa 2018
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References:
1 https://www.mcafee.com/us/resources/misc/infographic-building-trust-cloudy-sky.pdf
2 https://www.statista.com/topics/1695/cloud-computing/
3 http://www.salesforce.com/assets/pdf/misc/IDC-salesforce-economy-study-2016.pdf
4 https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2017/02/the-creative-cios-agenda-journey-to-cloud.PDF
5 https://www.forbes.com/sites/louiscolumbus/2017/04/29/roundup-of-cloud-computing-forecasts-2017/#31c943e831e8
6 http://assets.rightscale.com/uploads/pdfs/RightScale-2017-State-of-the-Cloud-Report.pdf
7 https://www.oneadvanced.com/globalassets/resources/cloud/cloudsurvey_2017_web.pdf
8 https://www.cloudindustryforum.org/content/state-uk-cloud-2017
9 https://www.idc.com/getdoc.jsp?containerId=prUS42454117
10 https://www.forbes.com/sites/bobevans1/2018/01/26/amazon-to-become-1-in-cloud-computing-revenue-by-beating-ibms-17-billion/#69cb43c76b3e
11 http://uk.businessinsider.com/amazon-web-services-is-battling-microsoft-azure-and-google-cloud-2017-10
12 https://www.forbes.com/sites/bobevans1/2018/02/01/microsoft-throws-down-big-challenge-to-amazon-can-you-top-18-6-billion-in-cloud-revenue/#3021da8f3810
13 http://cofinaeventos.pt/portugaldigitalawards/wp-content/uploads/sites/37/2016/05/IDC-FutureScape-Worldwide-Cloud-2016-Predictions.pdf
14 https://www.forbes.com/sites/louiscolumbus/2017/04/23/2017-state-of-cloud-adoption-and-security/#7d3924891848
15 https://www.gartner.com/newsroom/id/3384720
16 https://www.forbes.com/sites/louiscolumbus/2017/11/07/forresters-10-cloud-computing-predictions-for-2018/#32459134ae18
17 https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2017/pdfs/the-future-of-buying-committee-ebook.pdf
18 https://www.gartner.com/smarterwithgartner/targeting-new-buyers-of-it/