Are you winning (or losing) business with social media?
socialmediapackage
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S O C I A L M E D I A P A C K A G E
B y C A R R I E W I N G F I E L D
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3. WHAT IS SOCIAL MEDIA?
LET’S BREAK IT DOWN
WHY USE SOCIAL MEDIA?
8 BENEFITS
KEY POINTS
IS IT WORTH IT?
MATMON IS YOUR SOLUTION
WORK CITED
TA B L E O F C O N T E N T S
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5. so·cial me·di·a
noun
websites and applications that enable users to create
and share content or to participate in social
networking.
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TOP 10 SOCIAL MEDIA WEBSITES
USED FOR BUSINESS MARKETING
1. Facebook
2. Twitter
3. LinkedIn
5. Youtube
6. Pinterest
7. Google+
8. Tumblr
9. Instagram
10. Vine
7. 5
SOCIAL NETWORKING SITE USE BY AGE GROUP
86%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
72%
Ages 30-49Ages 18-29 Ages 50-64 Ages 65+
50%
34%
% of adult internet users in each group who use social networking
Source: Pew Research Cebter’s Internet & American life Project 20 - Feb. 19, 2012 tracking survey of 2,253
adults age 18 and older. Interviews were conducted in both English and Spanish, by landline and cellphone.
Margin of error is plus or minus 2.7 percentage points for results based on internet users [n=1,803]
80.00%
are using social media for brand awareness.
70.00%60.00%50.00%
What will you be using social media for?
40.00%30.00%
That’s Why 71% of Business Owners
20.00%10.00%0.00%
4.80%
5.60%
27.20%
51.20%
51.20%
51.20%
41.60%
42.80%
71.20%
64.80%
OTHER
We don’t use social media
promotion events
marketing campaigns
advertisements
Generate Traffic to your website
interaction with customers
Brand Awareness
Attracting new customers in
existing markets
Attracting new customers in
new markets
9. 8 B E N E F I T S
1. Social media helps you deliver better customer service
• Visibility promotes and allows customers to have direct contact with you
• Questions can be answered immediately
• Real-time communication + Customer Satisfation = Positive Brand Awareness
2. Social media drives brand building & differentiation
• Social media is an easy tool that can improve brand awareness and identity
• Establish your brands personality and give your business a voice people can relate to
• Help your brand stand out from competitors by connecting on an emotional level
3. Social media helps you to manage your reputation
• Promote marketing strategy by managing your reputation online
• Deal with negative comments and complaints effectively
• Demonstrate high levels of customer service by giving instant feedback
• Show priority in client satisfaction
• Generate successful word of mouth
4. Social media helps increase trust in your business or brand
• Provide overwhelmed customers an easy way to authenticate your business
• Fill potential customers with trust.
• Allows accessibility should anything go wrong
5. Social media allows you to obtain real customer insights
• Shape more attractive/relevant strategic decisions for your content/product/service
using customer insight
• Obtain feedback from customers quickly
• Obtain brand sentiment and identify weaknesses you can address.
6. Social media is a great way of promoting your content
• Boost SEO with your content marketing
• Create interest and attract new customers with blogs, articles and news
• Free advertising
• Build authority in your area of expertise.
7. Social media helps you keep customers engaged with you
• Keep your business/brand in the mind of your customers
• Actively influence purchasing decisions
• Help foster customer loyalty and encourage repeat purchases
8. Social media will drive website traffic
• Increase the amount of traffic that your website receives
• Improve the amount of traffic referrals your website receives
• Show you are popular and have content worth sharing and talking about
• Drive Google to regard your website as being more authoritative
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10. K E Y P O I N T S
BRANDING
Create a recognizable identity for your product or service.
LINK-ABILITY
One way to move up in the search engines is to have links
from other sites pointed to your site. Natural links – or links
that come naturally to your great post, awesome video, or
amazing picture, are the best kind for your business. They’ll
not only bring in traffic, but should also help move you up
further in the search engines.
CREATE A BUZZ
Get the word out about your products/services that
promotes online conversation.
ONLINE REPUTATION
MANAGEMENT
Know what other people/sites are saying about you – and
fix any problems, if need be.
YOU’RE THE EXPERT
Use forums and message boards to answer questions
professionally, honestly, and correctly, which will earn you
respect as an expert in your niche. People will look to you
for answers.
WORD OF MOUTH
Customers need to trust before purchasing – people trust
their friends and loved ones more than anyone else. So, if
they hear from someone trustworthy about your product,
chances are higher that they’ll buy.
BUILD RELATIONSHIP
Become more personal – Use a variety of social media, and
you’ll build relationships with customers and potential
customers. Trust comes through honesty and sincerity.
OPEN COMMUNICATION
Open up the line of communication between business
owner and millions of potential customers – Millions of
people who could possibly become customers? You could
not have this easily in the offline world.
SIZE IS NOT A FACTOR
Small businesses can compete with the large companies –
In the past, this was very difficult with the advertising and
marketing budgets of large companies. With the right type
of viral social media, you could get an immense amount of
traffic with quickly-growing natural links, and keep traffic
coming for a long time.
SOCIAL NETWORKING
Social networking with potential clients and customers
from all over the globe – With social networking sites such
as Facebook, StumbleUpon, MySpace and Twitter, among
many, many others, you can hold personal conversations
with each of your customers. Tell them about new products,
sales and coupons, suggestions and tips – the topics are
endless.
GET GREAT TRAFFIC
Not only great traffic…. but freakishly crazy amounts of
traffic. For example, if one of your items becomes viral and
makes it to the front page of Yahoo Buzz (a social news site),
it could get you 100,000 to 1,000,000 viewers; from Digg
around 2,000 to 60,000; and from Reddit around 2,500 to
30,000. Check out some more awesome stats on this great
post by The SEO Company.
SEO
Many social news sites and social networking sites have “do
follow” links in their profile pages. Every time you create a
profile with your blog, they will be sending link juice to you
– in other words, it’s telling Google your blog is worthy of a
mention. Link juice from a quality site = higher ranking in
the search engines.
CHEAP
Social media marketing shouldn’t cost nearly as much
as traditional advertising. However, it will cost you time.
Depending how much your time is worth, it might be
worthwhile to hire someone to help with the social media
marketing. But, all in all, social media marketing is just a
fraction of the cost.
DIRECT CONVERSATION
There are so many social networking, social bookmarking,
and social news sites that are dedicated to specific niches.
You have the ability to speak directly to these people and
not have all the other noise of unrelated topics getting in
the way. Speak their language and help them hear what
you are saying.
THEY CAN FIND YOU
If you’re not high enough in the search engines for potential
customers to find you, they can still find you through social
media. So, even if you’re not on the front page of Google, it
doesn’t mean you can’t receive traffic.
EXPLAIN YOURSELF
Oneofthereasonssomebusinessesareskiddishaboutsocial
media is because they’re afraid of negative comments. It’s
possible to receive negative comments. But, social media
provides the platform to explain, to make things right. The
fact of the matter is – if someone has something negative to
say they can say it. Ignoring them doesn’t stop the damage.
But, when you reply, you are seen as a business owner who
cares, who wants to make the customer happy, and that
you’re human. Social media is a two-way conversation, so go
ahead and defend yourself – just do it proactively.
SHOW YOUR STUFF
Google search allows everything (video, photos, links) to
appear on the same page. Your product images could rank,
just like your actual site.
WHAT THEY WANT
Social media is amazing in so many ways, as you can see
from the last 18 reasons. But, what is so cool is that you
don’t have to wonder what your customers want. You want
to know what they want? Ask them on social media, and
they’ll tell you.
ACTIVE ROLES
Your customers can play an active role in the business –
Instead of focus groups, let your customers play an active
role in your business. Let them offer suggestions, let them
share their likes and dislikes – all on social media. You might
find yourself ideas for new products and services you’d
never have without them.
ACCESSIBILITY
An accessible company means a more trustworthy
company.
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12. Social Media Adoption%
Facebook 99%
Twitter 97%
Google+ 70%
Pinterest 69%
Instagram 59%
SOCIAL MEDIA ADOPTION OF TOP BRANDS
TYPE OF CONTENT POSTED BY BRANDS ON
Social networking is the top online activity in the US, with
the average American spending 37 minutes per day
46% of web users look towards social media when making a purchase
8 out of 10 SMB’s use social media for their business to drive growth
3 in 5 SMB’s say they’ve gained new customers by using social media
B2B marketers invest in social media to:
• Increase brand exposure: 83%
• Increase web traffic: 69%
• To gain market insights: 65%
70% of business-to-consumer marketers have acquired customers through Facebook
Type %
Photos 75%
Links 10%
Status 6%
Album 4%
Video 4%
Other 1%
Y E S !
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13. SENTIMENT OF USER INTERACTION
WITH BRANDS ON SOCIAL MEDIA
TOP 5 REASONS WHY PEOPLE FOLLOW
BRANDS ON SOCIAL MEDIA
SHARE OF SOCIALLY ACTIVE BRANDS
ON INSTAGRAM BY CATEGORY
Type Facebook Google+ Twitter
Positive 49% 53% 55%
Neutral 32% 29% 25%
Negative 20% 18% 20%
1. Promotions and Discounts
2. Latest Products Information
3. Customer Service
4. Entertaining Content
5. Ability to Offer Feedback
67% of Twitter users are far more likely to buy from the brands they follow on Twitter
37% of Twitter users will purchase from a brand they follow
Over 90% say they follow businesses on Twitter to get discounts and promos
The average Twitter user follows five or more brands. Users who primarily access Twitter
on mobile are 60% more likely to follow 11 or more brands
83.8% of luxury brands have a presence on Pinterest
90% of US online specialty retailers use Pinterest, up from 81% in 2012
41% of brands post 1 or more photos per week to their instagram accounts, up from
34% in Q4 2012
Luxury Retail 67%
Luxury Auto 60%
Quick Service Restaurant 53%
Clothing 51%
TV 42%
Retail/ Consumer Merchandise 33%
Beauty 39%
Travel/Leisure 24%
Food/Beverages 23%
Automotive 21%
Media/News/Publishing 21%
Financial Services 2%
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15. W H AT W E O F F E R
YO U R S U CC E S S I S O U R S U CC E S S
L E T ’ S G E T YO U R S OC I A L M E D I A W O R K I N G F O R YO U
• Complimentary Social Media Consultation
• Estimated Time Contract
• Fully Developed Plan
• Individual Social Media Platform Strategy
• Consistent Branding
• Platform Launch
• Option 1: Take charge of your social media
Option 2: Hire us under a contract to maintain your
social media for you
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16. W O R K C I T E D
http://www.ebizmba.com/articles/social-networking-websites
http://www.socialmediatoday.com/content/8-compelling-reasons-
why-you-should-be-using-social-media
http://www.go-gulf.ae/blog/businesses-social-media/
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statis-
tics-you-should-know-in-2014/
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