Take a tour through an overview of the most popular e-commerce platforms,regarding Magento, Bigcommerce, Shopify and Volusion. Also, you will learn more about their merits and pitfalls and peculiarities of migration from one shopping cart to another.
3. automated shopping cart migration service
Brief facts:
Launched in 2009
as one of
11 000+
customers
Key benefits:
Quick and automated No tech skills required Secure and accurate
50+ supported
carts including
projects
4. Speaker
Yuriy Stakh
MagneticOne/Cart2Cart
Head of Marketing Department at
MagneticOne. Yuriy started his career in
MagneticOne back in 2012 as a Junior
Marketing Manager and rapidly
developed his skills and expertise in
content, social media and search
engine marketing. A year after joining
the company Yuriy was responsible for
all marketing activities of MagneticOne’s
flagship product - Cart2Cart an
automated shopping cart migration
service. And finally Yuriy was promoted
to a Head of Marketing Department
position where his key responsibilities
include strategic planning, marketing
management and public relations..
5. Speaker
Anna Korolekh
Promodo
Marketing manager and, in past, an
SEO consultant at Promodo. As an
SEO consultant Anna has worked with
large sites of the following niche:
gambling, dating, travel, ecommerce.
Anna is a certified Google Analytics
individual and a regular contributor to
Promodo and external blogs, also a
regular speaker at the webinars.
Currently Anna manages and oversees
all marketing activities of Promodo in
the English-speaking markets: SEM,
SEO, social media, content marketing,
email marketing, events.
9. Some curious Magento migration stats that are worth to tweet
40% of all e-Commerce migrations are performed to Magento
In the last 12 months number of migrations to Magento increased by 24%
26% of all Magento migrations are actually Magento upgrades
10. 2006 – founded
54k -100k – of live stores worldwide
~10% – e-Commerce market share
Physical locations of businesses using Shopify
12. Some curious Shopify migration stats that are worth to tweet
6% of all e-Commerce migrations are performed to Shopify
In the last 12 months number of migrations to Shopify increased by 98%
2% of all e-Commerce migrations are performed from Shopify
13. 2009 – founded
50k – of live stores worldwide
~7% – e-Commerce market share
Physical locations of businesses using Bigcommerce
15. Some curious Bigcommerce migration stats that are worth to tweet
3% of all e-Commerce migrations are performed to Bigcommerce
In the last 12 months number of migrations to Bigcommerce increased by 37%
3% of all e-Commerce migrations are performed from Bigcommerce
16. 1999 – founded
25k-50k – of live stores worldwide
~5% – e-Commerce market share
Physical locations of businesses using Volusion
18. Some curious Volusion migration stats that are worth to tweet
Less than 1% of all e-Commerce migrations are performed to Volusion
In the last 12 months number of migrations to Volusion decreased by 20%
More than 5% of all e-Commerce migrations are performed from Volusion
28. Key pre- and post-migration tips:
1.Check if your hosting is compatible with Magento
2.Map your shops correctly during multi-store migration
3.Make re-index and clear cache after migration
29. Key pre- and post-migration tips:
1.Notify your customers before the migration
2.Change non-standard letters (i.e. umlauts – ä)
3.Prepare API Key and API Password
30. Key pre- and post-migration tips:
1.Make sure all of your products are named
2.Prepare API Path and API Token
31. Key pre- and post-migration tips:
1.Check your pricing plan
2.Use .csv file format
35. What we usually want from a platform?
• Affordable
• Reliable (high up-times)
• SEO/marketing friendly
• User-friendly with various customizable design templates
• Simple and intuitive admin dashboard
• Helpful, accessible support
• Additional features
36. Prices:
. Shopify Volusion BigCommerce Magento
Minimum Package $29/mo $15/mo* $34.95/mo free
Maximum Package $179/mo $135/mo* $199.95/mo up to $1,400/mo
Transaction Fees 0%-2% 0* 0%-2% 0*
37. Performance:
. Shopify Volusion BigCommerce Magento
Hosted/Self-hosted Hosted Hosted Hosted Self-hosted
Storage 1GB-unlimited Unlimited Unlimited -
Bandwith Unlimited 1-35GB Unlimited -
Uptimes Very good Poor Excellent -
Site speed OK More or less OK Slow
38. Simplicity & Friendliness:
. Shopify Volusion BigCommerce Magento
Support Very good Poor Average
Very little, only
helpyourself kind
Templates (variety,
user friendliness) Very good Good Good Moderate
Simplicity Very simple Simple Very simple Very difficult
Mobile friendly Yes Yes Yes Yes
39. Additional features:
. Shopify Volusion BigCommerce Magento
Blog Yes No Yes No
Marketplace No No No Yes
Social commerce No Yes Yes No
Abandoned shopping
cart features Yes Yes Yes Yes
Daily deals, promos Yes Yes Yes No
Reviews/ratings Yes Yes Yes No
Forum Yes No Yes No
Apps and add-ins Yes Yes Yes Loads!
41. Ecommerce platforms SEO checklist:
SEO checklist
1 301 redirects control
2 Control of Titles with full possibility to customize them separately for each page and using templates
3 Control of Headings with full possibility to customize them separately for each page and using templates
4 Control of meta Descriptions with full possibility to customize them separately for each page and using templates
5 Control over pages content, possibility to add custom text to all pages
6 Control over robots txt file or possibility to add meta robots tag to specific pages or sets of pages
7 Control of Alt attributes for images with full possibility to customize them separately for each page and using templates
8 XML sitemaps automatically generated and regularly updated
9 SEO friendly URLs (control over URLs)
10 No duplicate URLs issues
11 Canonicalization of URLs
12 Search firendly navigation and structure
13 Breadcrumbs
14 Blog
15 Built-in Analytics integration
16 Schema.org integration
17 Social sharing (supporting Open Graph protocol)
18 HTML sitemaps
19 Internal linking opportunities
20 Google authorship verification
42. Ecommerce platforms SEO checklist:
SEO checklist Shopify Volusion BigCommerce Magento
301 redirects control + + + +
Control of Titles with full possibility to customize them separately for each page and using templates +/- +/- +/- +
Control of Headings with full possibility to customize them separately for each page and using templates +/- +/- +/- +/-
Control of meta Descriptions with full possibility to customize them separately for each page and using templates +/- +/- +/- +/-
Control over pages content, possibility to add custom text to all pages + + + +
Control over robots txt file or possibility to add meta robots tag to specific pages or sets of pages - + + +
Control of Alt attributes for images with full possibility to customize them separately for each page and using templates +/- +/- +/- +/-
XML sitemaps automatically generated and regularly updated + + + +
SEO friendly URLs (control over URLs) +/- +/- + +
No duplicate URLs issues - - + -
Canonicalization of URLs +/- + + +
Search firendly navigation and structure +/- + + +
Breadcrumbs + + + +
Blog + - + +
Built-in Analytics integration + + + +
Schema.org integration - +/- + +
Social sharing (supporting Open Graph protocol) - + + +
HTML sitemaps - + + +
Internal linking opportunities + + + +
Google authorship verification - - - +
44. Ecommerce platforms SEO checklist:
SEO checklist Shopify Volusion BigCommerce Magento
301 redirects control + + + +
Control of Titles with full possibility to customize them separately for each page and using templates +/- +/- +/- +
Control of Headings with full possibility to customize them separately for each page and using templates +/- +/- +/- +/-
Control of meta Descriptions with full possibility to customize them separately for each page and using templates +/- +/- +/- +/-
Control over pages content, possibility to add custom text to all pages + + + +
Control over robots txt file or possibility to add meta robots tag to specific pages or sets of pages - + + +
Control of Alt attributes for images with full possibility to customize them separately for each page and using templates +/- +/- +/- +/-
XML sitemaps automatically generated and regularly updated + + + +
SEO friendly URLs (control over URLs) +/- +/- + +
No duplicate URLs issues - - + -
Canonicalization of URLs +/- + + +
Search firendly navigation and structure +/- + + +
Breadcrumbs + + + +
Blog + - + +
Built-in Analytics integration + + + +
Schema.org integration - +/- + +
Social sharing (supporting Open Graph protocol) - + + +
HTML sitemaps - + + +
Internal linking opportunities + + + +
Google authorship verification - - - +
48. 301 redirects:
• Create & map a complete list of page URLs!
• Only! If for some very serious reasons the above is totally
undoable, consider the following options:
• Download for Google Analytics most successful in
terms of traffic pages and map them in the first place
• Download the most linked to pages report from your
Google Webmaster Tools and map them
• Map all of your category pages
• Redirect top-selling products (E-commerce
performance report in Google Analytics)
• Test the redirects (Xenu, ScreamingFrog (free for up to 500
URLs only))
• Create good, custom 404 pages
• Try to use server redirects if possible and use regex
redirects to minimize the server load
49. Other precautions:
• At lest for the first couple of months after the
migration keep the content (Titles, H1’s, texts)
the same
• Make sure to notify your customers of the
changes - possible slow load times, structure
and design and other changes
• Make sure to ONLY use new URLs in your
internal linking
• If you have control of any backlinks to your site,
change them to new URLs too
• Think about the internal linking patterns, try not
to change those much too
50. Other precautions:
• Update XML and HTML sitemaps with new URL
and submit the new one to Google Webmaster
Tools
• Measure your traffic and rankings (at least with
SemRush) before the migration and after
• When you have moved be prepared to fix at
once SEO bugs of your new platform (duplicate
URLs usually)
• Measure and test everything – your conversion
rates, load times, abandoned carts etc
51. 21.3.1121.3.11
Analytics tip:
After migration you can have 2 options in terms of
Analytics:
•Create new Analytics property and start tracking the
new site from scratch
•Use the same Google Analytics code
https://www.google.com/analytics/web/template
?uid=wgYGwhy1RtW8aBkj4Z5qfA
Create a Custom report with full URL displayed:
52. 21.3.1121.3.11
Small prediction:
Your organic traffic will decline anyway!
But if you have done everything right and keep monitoring your site’s performance,
organic traffic will be going back during 4-10 weeks after the migration.
53. Free online marketing audit
We would like to invite all you to take a free 10-15 minutes
personalised webinar for a quick audit of your website and
marketing campaigns by Google certified experts.
- Quick usability audit of the existing site;
- Quick SEO audit and review of existing analytics;
- Audit of PPC campaigns;
- Technical audit;
- Best practices of conversion rate optimization;
- General online marketing strategy insights.
Free online marketing audit
55. Thank you for your attention!
Anna Korolekh
Marketing manager
at Promodo
e-mail: a.moseva@promodo.com
Skype: ann.moseva
Yuriy Stakh
Head of Marketing
at MagneticOne
e-mail: yura.stakh@magneticone.com
Skype: cmo-m1
Shopify (there is 14 USD plan with 25 products) and BigCommerce unlimited (all. Products, bandwith and storage starting from Gold (75 USD)), but BigCommerce offers 5gb of space and Shopify – 1, Volusion – 100 products
Fees – Volusion, for bandwith for shopping cart software etc etc, Bigcom – only 1 cheapest plan has trans fee, the rest – no, Shopify only one the most expensive does not
Zappos product page example here http://www.zappos.com/the-north-face-base-camp-flip-flop~1
Zappos product page example here http://www.zappos.com/the-north-face-base-camp-flip-flop~1
Zappos product page example here http://www.zappos.com/the-north-face-base-camp-flip-flop~1