The document discusses how spatial analytics can provide insights into the future of the UK high street. Representatives from CARTO, SafeGraph, Local Data Company, and Geolytix discuss how mobility data and other location analytics can help understand trends like the return to offices and how this might impact retailers. They note trends may vary across the UK and ask what types of datasets and use cases organizations need going forward to navigate new normals.

1. What Spatial Analytics tells us
about the Future of the UK
High Street
Follow @CARTO on Twitter

2. CARTO — Unlock the power of spatial analysis
Introductions
Florence
Broderick
VP Marketing at CARTO
Blair Freebairn
CEO at Geolytix
Ronald Nyakairu
Senior Manager Insights
and Analytics at Local Data
Company
Daniel Angel
Head of UK at SafeGraph

3. CARTO — Unlock the power of spatial analysis
POLL 1
Not sophisticated at all - not a priority yet
Average - we use some analysis, but could go further
Very sophisticated, we use a wide range of data streams
including geospatial data
How sophisticated is your organization in using analytics to
navigate the new normal?

4. CARTO — Unlock the power of spatial analysis
About Geolytix
● We tell businesses where to go.
● Shops, restaurants, offices, lockers, fulfillment centres,
collection points, return points, bars, gyms…
● Through data and software, but critically
● Algorithms and acumen
● A global small business, London HQ and 40 colleagues
● Spread over 8 offices; Melbourne, Tokyo, Shanghai,
Cape Town, Warsaw, Shenzhen
● Dozens of awards including two Queen’s Awards

5. CARTO — Unlock the power of spatial analysis
About SafeGraph
● The source of truth for physical places
● Currently offer over 8M POIs and building footprints in
the UK, US, and Canada
● Also provide foot traffic data in the US and Canada
● Our sole focus is data - nothing else
● We partner with companies like CARTO to bring data
and analytics to life
● SafeGraph data is available through CARTO’s Spatial
Data Catalog and the SafeGraph Shop

6. CARTO — Unlock the power of spatial analysis
About Local Data
Company
● We collect data on over 700k retail and leisure units
across the UK
● Our field research team visits locations multiple times
a year to capture market changes in real-time
● Our team are also skilled at collecting in-store price,
products and promotions data
● We are in the process of rolling out new, proprietary
footfall counting technology which leads the market
for accuracy and stability
● Our data is trusted by the media including the BBC, FT,
The Guardian, The Times and The Telegraph

7. CARTO — Unlock the power of spatial analysis
About CARTO
● SaaS platform for Location Intelligence, providing
technology, data and services to the enterprise.
● Used by clients for site selection, geomarketing,
supply chain optimization, networking planning
and much more.
● Data offering includes human mobility, financial,
real estate, weather, social media and much
more.
● Used by Decathlon, Ikea, Carrefour, Bain &
Company, Leroy Merlin and Coca Cola.

8. CARTO — Unlock the power of spatial analysis
What does the data tell us about
the return to the office in the UK?

9. CARTO — Unlock the power of spatial analysis

10. CARTO — Unlock the power of spatial analysis
How will this affect the Great British
high street going forward?

11. CARTO — Unlock the power of spatial analysis

12. CARTO — Unlock the power of spatial analysis
POLL 2
Human Mobility
POIs
COVID-19 related data
What type of datasets are most important to your organization
going forward?
Credit card transaction data
Other

13. CARTO — Unlock the power of spatial analysis
What kinds of new location analytics
use cases are you seeing in retail in
2021?

14. CARTO — Unlock the power of spatial analysis

15. CARTO — Unlock the power of spatial analysis
How do the trends we’ve discussed
today vary across the UK?

16. Thanks for listening!
Any questions?
Contact us:
Daniel Angel
Head of UK at SafeGraph // daniel@safegraph.com
Ronald Nyakairu
Senior Manager Insights and Analytics at Local Data Company // ronald@localdatacompany.com
Blair Freebairn
CEO at Geolytix // blair.freebairn@geolytix.co.uk
Florence Broderick
VP Marketing at CARTO // flo@cartodb.com