A quick presentation about how to build a heat map using patron data to identify hot spots and cold spots of patron activity in your library service area, and some of the principles behind representing this information.

1. Library Use Heat Map
Casey Conlin, M.L.S.
Library Director, Pawling Library
Big Data Dilettante

2. ● See Who's Using Your Library.
● Does Geographic Proximity Affect Library Use?
● Determine Areas to Target for Outreach.
Why?

3. Where's My Data at?

4. Whack up that Data Good!

5. Google Fusion Tables

6. Geocode those Addresses, and Make Them Pop

7. That's a Lot of Points!

8. QGIS and Doing “Your Own” Geocoding.

9. Exel Geocoder Tool from Maxrice!

10. TigerLINE Shapefiles form the U.S. Census.

11. Add TigerLINE Shapefile
with the Add Vector Layer Button.

12. All My Points, but They're Not Speaking to Me.

13. Make Some Rules For Those Points!

14. Put the Library on Top!

15. I think I see what's going on here now.

16. Relevant Boundaries, and All Points
are Clear.

17. Hit the Ground Running with Google.

18. You can Do it!
There's Lots of Support Available.

19. CaseyConlin.com
For more info,notes, and
screenshots, go to

20. Enjoy the Big Data Conference!