Cannes lions2010

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1953 년 창설되어 올해로 57 회째를 맞이한 칸 국제 광고제는 창설 당시 극장용 광고 중심으로 개최되다 , TV 매체의 발달로 TV CM 을 포함한 광고 페스티벌로 확대되었다 . 그리고 최근 뉴미디어의 성장과 매체의 다양화에 힘입어 세계 최고 , 세계 최대의 커뮤니케이션 축제로 성장했다 . 전세계의 광고대행사 , 광고주가 참여하는 거대한 비지니스 네트워크를 형성하는 경영장이다 . 매해 6 월 셋째 주 , 남프랑스의 세계적인 휴양지 칸에서 펼쳐지는 전세계 광고인의 축제로 예심과 본선을 거쳐야 하는 기나긴 크리에이티브 향연의 끝을 장식한 승자에게는 그랑프리 , 금 , 은 , 동사장상 의 영예가 주어진다 . 출품부문은 Film, Press, Outdoor, Cyber, Media, Direct, Promot & Active, Radio, Titanium, Design, PR 이며 올해 2010 년은 영상 제작 기법을 심사하는 Film craft 부문이 신설 되었다 . 광고제 사자트로피 ( 라이언스 ) 의 유래 1940 년대부터 시작된 칸 영화제에 자극을 받은 유럽의 영화 광고 종사자들이 1954 년 광고필름 제작자들을 위한 행사를 기획했다 . 이렇게 시작된 국제광고제는 1984 년까지 칸과 베니스에서 교대로 개최된다 . 그리고 수상자에게 영예의 상징으로 수여하는 사자 트로피는 ' 선택 ' 을 의미하는 베니스의 공식 紋章인 사자에서 유래되었다 .

[object Object],[object Object],[object Object],http://serviceapi.nmv.naver.com/flash/NFPlayer.swf?vid=280362BA12557127995B2819D22B3171E3DE&outKey=V127714c9e0c5075017d2f11cf38051f867e7fc9d5398f5e60a84f11cf38051f867e7 Title Type of Entry Color of medal 오디토리엄 (Auditorium) media Gold Country Advertiser/Client ITALLIA Hineken

[object Object],[object Object],[object Object],http://www.canneslions.com/work/media/ Title Type of Entry Color of medal EOS PHOTOCHAINS Media Grand Prix Country Advertiser/Client Australia Canon

[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=5Jb-KT4r6NY&feature=related / Title Type of Entry Color of medal Livestrong integrated Grand Prix Country Advertiser/Client Australia Nike- livestrong foundation

[object Object],[object Object],Title Type of Entry Color of medal we are all babies inside Press/ Outdoor(2 관왕 ) Silver Country Advertiser/Client France Evian

[object Object],[object Object],Title Type of Entry Color of medal Less danger for you Press/Outdoor(posters) Gold/ Bronze Country Advertiser/Client Germany Volkswagen the golf

[object Object],[object Object],Title Type of Entry Color of medal 여행 가이드북 Outdoor Silver Country Advertiser/Client Singapore Penguin books

[object Object],[object Object],Title Type of Entry Color of medal Conqueror paper Press(art direction) GOLD Country Advertiser/Client India Transasia papers

[object Object],[object Object],[object Object],Title Type of Entry Color of medal Lost myself in Nikon Outdoor(poster) Bronze Country Advertiser/Client Republic of Korea Nikon

[object Object],[object Object],http://www.youtube.com/watch?v=MnSIp76CvUI Title Type of Entry Color of medal The man who walked around the world Film Gold Country Advertiser/Client UK Johnnie walker

[object Object],[object Object],[object Object],http://nl.toyota.be/cars/new_cars/iq/iq_font.aspx Title Type of Entry Color of medal IQ font Design Grand Prix Country Advertiser/Client Japan Toyota

[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=owGykVbfgUE Title Type of Entry Color of medal The man your man could smell like Film Grand Prix Country Advertiser/Client USA P&G, Old spicy

[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=IQw0ySkjbQc Title Type of Entry Color of medal Twelpforce Titanium Grand prix Country Advertiser/Client USA Bestbuy

[object Object],[object Object],Title Type of Entry Color of medal Cafi Aspirina Outdoor bronze Country Advertiser/Client Brazil : BAYER

[object Object],[object Object],[object Object],http://serviceapi.nmv.naver.com/flash/NFPlayer.swf?vid=DA6F1238C5571D1FF4CAD6886F727E1308ED&outKey=V1232b03c0eb204b86598dcc67e6158aef9c98833ed3fe3df2e12dcc67e6158aef9c9 Title Type of Entry Color of medal 한글 한글 아름답게 PR Silver Country Advertiser/Client Republic of Korea NAVER

[object Object],[object Object],Title Type of Entry Color of medal Panasonic earphones Design GOLD Country Advertiser/Client Germany Panasonic

[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=2lXh2n0aPyw Title Type of Entry Color of medal The fun theory Cyber Grand Prix Country Advertiser/Client Sweden Volkswagen

[object Object],[object Object],[object Object],http://serviceapi.nmv.naver.com/flash/NFPlayer.swf?vid=5020CF8702382297D244528E2FCBA8005B17&outKey=V124dbe0ae1f4a22456fe5f60b3dc13a8002bc88a5df5f90943a45f60b3dc13a8002b Bronze Title Type of Entry POWER GLUE Media Color of medal Country Advertiser/Client Germany UHU

[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=hjnpp_PzRDs&feature=player_embedded Title Type of Entry The dirt magnets Media/ Press Bronze/ Silver Color of medal Country Advertiser/Client India TIDE

[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=hjnpp_PzRDs&feature=player_embedded Bronze/ Silver/ GOLD 13 th Street Title The last call Color of medal Advertiser/Client Type of Entry Media/ Direct / Promo & Activation Country Germany

[object Object],[object Object],http://www.youtube.com/watch?v=uS1exujG3cY&feature=player_embedded Title Type of Entry Nike free run+ Film craft Silver Color of medal NIKE Advertiser/Client Country Japan

[object Object],[object Object],[object Object],http://serviceapi.nmv.naver.com/flash/NFPlayer.swf?vid=938A439B922A937CD657B3B02B343D4BD65C&outKey=V1294387d00f01b4d0c6bdd8266dcea57ab944e69a6c08e3585a8dd8266dcea57ab94 Title Teletransporte Type of Entry Outdoor/ Media/ Direct/ Promo& Activation Grand prix/ Silver/ Silver/ Bronze Color of medal Andes Beer Advertiser/Client Country Argentine

[object Object],[object Object],Title 유방암 예방 캠페인 Type of Entry Outdoor Silver Color of medal Breast cancer foundation Advertiser/Client Country Newzealand

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