1. PENSACOLA
1450AM 101.1FM
ACCOUNT MANAGER: CASEY KUKTELIONIS

2. Does your business use
advertising?
∙ TELEVISION ∙ DIGITAL ∙ SOCIAL ∙ PRINT ∙ RADIO ∙ DIRECT MAIL ∙ OUTSIDE ∙

3. Why should your business advertise?
▪ Credibility
▪ Awareness
▪ Target Ideal Customers
▪ Complete Control
▪ Remind Current Customers
▪ Drive Word of Mouth
▪ Competition Advertises
▪ The average business loses 10 to 25% of its customers each year.

4. What is the #1 mass
reach medium?

5. The #1 mass reach medium is…
▪ Radio reaches 93% of the population each week. TV is second at 87%.
▪ Most used in car device is AM/FM Radio 58%.
▪ 48% of adults 25 to 54 tune into the radio during the 9 to 5 workday.
▪ “Most Mobile” - Almost one of two people before they go on a shopping event
are utilizing AM/FM Radio in some way.
▪ Radio drives word of mouth - heavy radio listeners generate 329 Billion word-of-
mouth impressions annually. (Hint: This is more than TV viewers, print readers
and internet users).

6. True or False? Millennials spend all of their time
on their smart phones…
▪ FALSE - TV 34%, Radio 23%, Smartphones 20%
▪ More millennials listen to AM/FM radio each week than any other generation and
has increased 6% in the last year alone.
▪ 67% of Millennials listening to the radio in the car are listening to the AM/FM
radio, not streaming, using satellite radio or other services.
▪ The optimal media mix for Millennials is 71% traditional and 29% digital via the
Advertising Research Foundation.
▪ Radio Advertising has the greatest influence on home improvement projects
among 18-34 year olds vs. any other media ***including social network sites.

7. More Radio Boosts Campaign ROI
Reallocation of existing ad budgets
to give
Radio 20%
share of spend
increases overall campaign
Return On Investment
by 8X

8. Radio can help other Digital Channels
▪ 56.1% of digital ads are not actually seen by a human. – researched released by
Google.
▪ Digital growth slowdown because of concerns around ad fraud and the growing
us of ad blockers.
▪ Reach is a marketers first priority, Radio & TV deliver that reach.
▪ Digital is a fantastic conversion tool, the strength for radio is to reach a broad
audience and build a relationship so at some point you can covert them.

9. Radio Ads Drive Action, Behavior, and Response

10. Radio’s Local AD Marketing Cred.
▪ “Radio knows more about promoting than any other medium. It’s the most
creative medium. You understand how to reach and engage an audience.”
▪ Nearly one-third of small/medium businesses (31.6%) rated radio as “very” or
“extremely” savvy when it comes to marketing, second only to broadcast TV
(38%) and ahead of Cable TV (30%).
▪ Most small businesses who advertise on radio plan to remain on the airwaves,
with 20% saying they’ll increase radio advertising and at least 50% will stay at
current levels.

11. ▪ #1 Media Brand in Sports
▪ #1 Overall Brand in Sports
▪ 98% Brand Awareness
▪ 88% of Americans are Sports Fans
▪ Male listeners spend an average of 8
hours, 10 minutes per week w/ ESPN
Radio.
▪ Over 53.9% of MLB fans listen to
sports radio weekly.

12. Live & Local
▪ 2 Live Shows Monday Through Friday
▪ -Sports Round Table w/ Paul Chestnutt,
joined by Heisman Trophy Winner,
Charley Ward.
▪ -The Drive w/ Chad Brillante
▪ -Live Friday Night High School Football
▪ -Live Ice Flyers Games

13. ESPN Radio Shows, Games & Programming
▪ Alabama Football, Basketball,
Baseball
▪ New Orleans Saints
▪ NFL Games, Playoffs, Super Bowl
▪ Pensacola Ice Flyers, SPHL
Champions
▪ Atlanta Braves
▪ Local High School Football & Athletics
▪ UWF Football & Athletics
▪ Mike & Mike
▪ Paul Finebaum
▪ Jim Rome Show
▪ Dan Le Batard w/ Stugotz
▪ NCAA Football Games & Bowl Games
▪ NCAA Basketball & March Madness
▪ MLB Games, Playoffs, World Series

14. ESPN Radio Pensacola has
uniquely loyal listeners.

16. Effects of ESPN Branding

18. More Than Commercials
▪ Relationships with Five Flags
Speedway , Pensacola Dog Track &
Poker Room, Pensacola Civic Center,
Captain Funs, The Ticket, Hill Kelly
Dodge, and more
▪ Remotes, Watch Parties
▪ Community Events: Fishing
Tournaments, Runs, Dodge Ball, Golf,
Festivals and more
▪ Sponsorships, updates, live-
interviews, event exposure
▪ Giveaways, promotions

19. One Size Does Not Fit All
▪ Flexible
▪ Customizable
▪ Creative
▪ Caring

20. Serving Sports Fans Anytime, Anywhere.