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Similaire à Cashrewards delivers 1% of all Australian retail
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Cashrewards delivers 1% of all Australian retail
- 1. Media Kit July 2016
- 2. Introducing Cashrewards We delivered over $250M in eCommerce revenue for Australian Advertisers in 2015 $10 Million in cashback to members We are now delivering over 1% of online retail spend in Australia (according to the NAB online retail index) and we are less than 2 years old We are growing by 10% month-on-month We are 125,000+ members strong
- 3. What is cashback? Money for nothing? • Cashback sites are a simple idea. Instead of going directly to a shop, you access a retailer's online store through a link from a cashback website • You still receive your item directly from the retailer, but you also get some money from the cashback website • It is often a percentage of the total price you paid • The sites have links to retailers of everything from groceries and toiletries, to insurance policies and broadband deals • 95% of all global brands use Cashback sites ubiquitously as part of an always on marketing strategy
- 4. Our most loved categories % OF RESPONDENTS 1 Tickets to shows, movies, events 6.5% 2 Travel (tickets/accommodation 6.4% 3 Women’s clothing 5.6% 4 Books 5.2% 5 Music to download 4.8% 6 Ebooks 4.5% 7 Fast food/meals 4.3% 8 Computer accessories and software 3.5% 9 Video games and consoles 3.2% 10 Men’s clothing 3.1% 11 Fashion accessories, jewellery and watches 3.0% 12 Alcohol 3.0% 13 Supermarket shopping 2.5% 14 Shoes & footwear 2.5% 15 Crafts/hobbies 2.2% 16 Communications equipment 2.2% 17 Movie downloads 2.1% 18 Small electrical goods 2.1% 19 Health products 2.0% 20 Homewares 2.0% TOP 20 PRODUCT CATEGORIES PURCHASED DIGITALLY BY CONSUMERS IN AUSTRALIA, JUNE 2015 Note: ages 14+ who bought digitally in the past 4 weeks Source: Roy Morgan Research, *Single Source Australia* as cited in press release, Dec 2, 2015 www.eMarketer.com 34% 31% 12% 9% 3% 3% 3% 2% 1%1%1% Online market place Grocery Travel Alcohol Appliances and Electronics Department Store Apparel and Accessories Health and Beauty (blank) House and Garden Office Supplies Food Books Sports and Fitness Video Games Telco Music
- 5. EBAY TESTIMONIAL eBay is renowned as Australia's largest shopping market, and Cashrewards is a vital eBay partner in Australia. The Cashrewards community delivers huge incremental revenue for eBay, and its member base is growing rapidly. We acknowledge and thank the team at Cashrewards for changing online shopping behaviour in Australia, and more importantly distributing our marketplace offers to a wider reach. We fully expect the Cashrewards community to become the most powerful shopping community in the country before long. With their mantra of 'Get paid to Shop', they are hyper-engaged and purchase with such high volume and frequency that we can’t be anything but impressed by their performance. We see this relationship maturing and growing stronger over the next few years. Head of Internet Marketing eBay, Feb 2016
- 6. Watch our 1 min explainer on YouTube https://youtu.be/TLyO_AG7z4Q
- 7. 660% more return through Cashrewards for Advertisers Savvy marketers are switching spend from Search and Display to Cashback in order to capitalise on the premium ROAS and its post paid buying metric delivered by Cashrewards, guaranteeing sales without risk. $- $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 IAB and NAB Average online advertiser ROAS 2015 Cashrewards Average online advertiser ROAS
- 8. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 www.cashrewards.com.au flybuyseshops.com.au estore.velocityfrequentflyer.com onlinemall.qantaspoints.com pricepal.com.au Website Traffic Experian Hitwise 2016 3x more visits than Coles Flybuys eStore: Source Experian July 2016 2x more sales than Virgin Velocity eStore: Source eBay July 2016
- 9. Demographics
- 10. 34% 8% 6% 4% 2% 25-34 35-44 45-54 18-24 55-64 65+ GENDER % AUSTRALIA % CASHREWARDS MEMBERS Female 50.2% 45% Male 49.8% 55% Total 100.0% 100.0% It is commonly known that demographic groups A, B, C are the most affluent segments of people in Australia. The Cashrewards community contains twice the national average in all segments which implies the level of spending power captured by our audience is significant AGEGENDER Source: Experian Hitwise 2016 %
- 12. Cashrewards report almost half of their members earn over $150k per annum (nearly 2X average AU salary of $78,000 in 2016) and the majority are classed in Mosaic socio-economic grades A or B 52% of users purchase from brands that they had never considered before Where cashback was offered AOV increased 121%, with a 250% increase in margin
- 14. Chinese volume within Cashrewards • 8% of all our transactions are from browsers with Chinese language • 447,000 Chinese expats live in Australia – ABS 2015 • The Chinese Australian community have large disposable incomes and are online savvy 0 1 2 3 4 5 6 http://www.abs.gov.au/ausstats/abs@.nsf/mf/3412.0/ 8-20%CHINESE Expats % of Australian population 2015
- 15. Influencers
- 16. One of OzBargain’s top influencers is TA • OzBargain is Australia’s largest shopping social network • OzBargain reaches over a million visitors every month. Web statistics taken from Google Analytics, as of the month of December 2015 9,733,773 sessions 2,114,783 users 33,801,681 page views 94.55% Australian visitors 56.95% search engine traffic
- 17. TA – One of OzBargain’s Leading Posters - He’s one of us USER DEALS AVG VOTE TRENT86 1007 38.77 tightarse 815 109.72 easternculture 457 38.63 tonester 325 20.74 Spackbace 312 29.87 altomic 296 12.02 scotty 191 21.67 monty.melb 163 24.53 kaneissik 143 31.48 SavatteDodo 128 19.64 USER DEALS AVG VOTE tightarse 772 115.03 TRENT86 493 67.19 easternculture 217 70.46 Spackbace 95 77.56 IWantThatFlight 80 57.42 tonestar 56 84.59 scotty 47 62.26 kaneissik 45 78.96 monty.melb 39 69.74 MyGroceries.com.au 35 62.00 STORE COUNT PERCENTAGE woolworths.com.au 136 6.5% coles.com.au 128 6.1% udemy.com 115 5.5% read.amazon.com 80 3.8% scoopon.com.au 68 3.3% dicksmith.com.au 60 2.9% jetstar.com 49 2.3% shoppingexpress.com.au 43 2.1% play.google.com 41 2.0% iga.net.au 37 1.8% Total: 2088 Average: 6.5/week Votes: 83.6 (Average) MOST DEALS POSTED BY USERS MOST FRONT-PAGE DEALS POSTED BY A USER DEALS
- 18. What TA has to say? https://www.ozbargain.com.au/node/217371 I find it incredible to think I'll be earning a full-time income from doing something I absolutely love. I'm 100% committed to making this work, and I'll make sure everyone benefits. I won't leave anything unexplored.
- 19. Opportunities
- 20. Talk to us about the best targeting option for you • We have millions of ways to target our members • We use advanced real time customer intelligence to increase engagement • Email segmentation is just one method of targeting • Speak to us about how we can align your goals to our members
- 21. Today’s Hot Offers – 100,000 unique visitors per month 25%-50% minimum increase in commission 1 Unique offers and codes2 Fly Virgin with our all-inclusive Flights from just $69! + Up to 3.00% Cashback No coupon code is required
- 22. Double Cashback Solus Email • Double cashback or $6,000 per SOLUS send • Double commission for 7 days minimum • Unique coupon code capability • 1x SOLUS EDM to 110,000 members • 1x Weekly EDM placement • 1x Today’s Hot Offer feature • 1x Facebook post to 53k fans
- 23. Facebook post example – 53,000+ Fans
- 24. On site overlays • Home page overlay • 25,000 UV’s per week • 25,000 interactions per week • A/B testing • Price on request
- 25. In page survey • Ask any question • Pre-qualify certain outcomes • Ask brand health questions
- 26. Contact details: Chris Garner - chris.garner@cashrewards.com Andrew Clarke - andrew.clarke@cashrewards.com Kate Eringa - kate.eringa@cashrewards.com TA - ta@cashrewards.com