Creating Killer Content with Data | Pubcon Austin 2016

•

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Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.

Marketing

#pubcon @casieg
Creating Killer Content
Presented by: Casie Gillette

#pubcon @casieg
GIVES YOUR AUDIENCE WHAT
THEY ARE LOOKING FOR

#pubcon @casieg
ENTERTAINS YOUR AUDIENCE

#pubcon @casieg
MOVES THEM THROUGH THE
BUYER JOURNEY

#pubcon @casieg
And there’s a ton of shit content out there.

#pubcon @casieg
WHO ARE YOUR
SUBSCRIBERS

#pubcon @casieg
GOOD CONTENT IS THE STUFF OF
LOVE AFFAIRS.
~ Tom Webster, Edison Research

#pubcon @casieg
• Director of Online Marketing at KoMarketing, a B2B
Digital Marketing firm in Boston, MA.
• In the online marketing industry for over 10 years,
working on both the agency side and in-house.
• Responsible for developing and implementing
strategies for both small businesses and Fortune 500
companies.
• Connect with me on Twitter @casieg.
ABOUT ME:

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