Creative Social Strategies: More Than Just Facebook | Dallas Digital Summit 2013

•

4 j'aime•2,719 vues

Casie Gillette

While Facebook has it's advantages, Twitter and Google+ can also play a role in your social media strategy.

Marketing Technologie Actualités & Politique

Forget Facebook:
Using Twitter & Google+ To Drive Social
• Dallas Digital Summit 2013 •

+CasieGillette

Casie Gillette

2004

Director of Online Marketing

casieg@gmail.com
@casieg

8
Years

casiegillette.com

casie gillette • @komarketing • @casieg • #DDSUM13

232 Million Active Monthly Users
300 Million Active Monthly Users
260 Million Registered Users

casie gillette • @komarketing • @casieg • #DDSUM13

casie gillette • @komarketing • @casieg • #DDSUM13

Twitter

Act Human

Less Crazy

Fast-Paced

Searches

Bing Search

Ease of Use

casie gillette • @komarketing • @casieg • #DDSUM13

Case Study

casie gillette • @komarketing • @casieg • #DDSUM13

What do we already know?

Analytics Data

Paid Data

Audience

casie gillette • @komarketing • @casieg • #DDSUM13

Finding Our Community

casie gillette • @komarketing • @casieg • #DDSUM13

Where They Participate
Who They Engage
Influential Topics
casie gillette • @komarketing • @casieg • #DDSUM13

“The fact that so many journalists are on
Twitter has made Twitter incredibly
professionally valuable to journalists.”

Ezra Klein
Washington Post 11/11/13

casie gillette • @komarketing • @casieg • #DDSUM13

Reporter Lists
Industry Blog Authors
@HelpaReporter
casie gillette • @komarketing • @casieg • #DDSUM13

FOR GOOD
ONLY
casie gillette • @komarketing • @casieg • #DDSUM13

Tool Alert!
Cita%on
Labs
/
BuzzStream

•  h5p://tools.cita%onlabs.com/gate.way

•  h5p://tools.buzzstream.com/link-‐building-‐
email-‐research

casie gillette • @komarketing • @casieg • #DDSUM13

Rapportive
casie gillette • @komarketing • @casieg • #DDSUM13

Use a CRM

casie gillette • @komarketing • @casieg • #DDSUM13

Your Name Here

casie gillette • @komarketing • @casieg • #DDSUM13

Total Searches

casie gillette • @komarketing • @casieg • #DDSUM13

Link Growth

casie gillette • @komarketing • @casieg • #DDSUM13

Twitter Growth

Year
2

Year
3

Year
4

casie gillette • @komarketing • @casieg • #DDSUM13

Integrate Your Data
Find Your Community
Be a Human
Measure & Improve
casie gillette • @komarketing • @casieg • #DDSUM13

Google+

casie gillette • @komarketing • @casieg • #DDSUM13

Why It Matters

casie gillette • @komarketing • @casieg • #DDSUM13

How?

Communities

Circles

Images

casie gillette • @komarketing • @casieg • #DDSUM13

Communities

Relevant
Active
Follow the Rules
casie gillette • @komarketing • @casieg • #DDSUM13

Circles

By Publication
By Interest
By Group
casie gillette • @komarketing • @casieg • #DDSUM13

Circles

casie gillette • @komarketing • @casieg • #DDSUM13

Ripples

casie gillette • @komarketing • @casieg • #DDSUM13

Tools & Sources
h5p://www.usatoday.com/story/tech/2013/10/29/google-‐plus/3296017/

h5p://www.washingtonpost.com/blogs/wonkblog/wp/2013/11/11/why-‐do-‐journalists-‐
prefer-‐twi5er-‐to-‐facebook/

h5p://www.rappor%ve.com/

h5p://tools.buzzstream.com/link-‐building-‐email-‐research

h5p://followerwonk.com/

h5p://www.blindﬁveyearold.com/ripples-‐bookmarklet

h5p://cita%onlabs.com/tools/

h5p://www.topsy.com/

h5p://www.socialmen%on.com/

casie gillette • @komarketing • @casieg • #DDSUM13

Thanks!

KomarketingAssociates.com/blog
+CasieGillette

casiegillette.com

casieg@gmail.com

@casieg

casie gillette • @komarketing • @casieg • #DDSUM13

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Creative Social Strategies: More Than Just Facebook | Dallas Digital Summit 2013

1. Forget Facebook: Using Twitter & Google+ To Drive Social • Dallas Digital Summit 2013 •

2. +CasieGillette Casie Gillette 2004 Director of Online Marketing casieg@gmail.com @casieg 8 Years casiegillette.com casie gillette • @komarketing • @casieg • #DDSUM13

3. 232 Million Active Monthly Users 300 Million Active Monthly Users 260 Million Registered Users casie gillette • @komarketing • @casieg • #DDSUM13

4. casie gillette • @komarketing • @casieg • #DDSUM13

5. Twitter Act Human Less Crazy Fast-Paced Searches Bing Search Ease of Use casie gillette • @komarketing • @casieg • #DDSUM13

6. Search Brand Building Press & Mentions casie gillette • @komarketing • @casieg • #DDSUM13

7. Case Study casie gillette • @komarketing • @casieg • #DDSUM13

8. Case Study casie gillette • @komarketing • @casieg • #DDSUM13

9. What do we already know? Analytics Data Paid Data Audience casie gillette • @komarketing • @casieg • #DDSUM13

10. Finding Our Community casie gillette • @komarketing • @casieg • #DDSUM13

11. Where They Participate Who They Engage Influential Topics casie gillette • @komarketing • @casieg • #DDSUM13

12. casie gillette • @komarketing • @casieg • #DDSUM13

13. casie gillette • @komarketing • @casieg • #DDSUM13

14. casie gillette • @komarketing • @casieg • #DDSUM13

15. “The fact that so many journalists are on Twitter has made Twitter incredibly professionally valuable to journalists.” Ezra Klein Washington Post 11/11/13 casie gillette • @komarketing • @casieg • #DDSUM13

16. Reporter Lists Industry Blog Authors @HelpaReporter casie gillette • @komarketing • @casieg • #DDSUM13

17. casie gillette • @komarketing • @casieg • #DDSUM13

18. FOR GOOD ONLY casie gillette • @komarketing • @casieg • #DDSUM13

19. Tool Alert! Cita%on Labs / BuzzStream •  h5p://tools.cita%onlabs.com/gate.way •  h5p://tools.buzzstream.com/link-‐building-‐ email-‐research casie gillette • @komarketing • @casieg • #DDSUM13

20. Rapportive casie gillette • @komarketing • @casieg • #DDSUM13

21. Use a CRM casie gillette • @komarketing • @casieg • #DDSUM13

22. casie gillette • @komarketing • @casieg • #DDSUM13

23. Your Name Here casie gillette • @komarketing • @casieg • #DDSUM13

24. Total Searches Brand Searches Total Links Social Data casie gillette • @komarketing • @casieg • #DDSUM13

25. Total Searches casie gillette • @komarketing • @casieg • #DDSUM13

26. Brand Searches casie gillette • @komarketing • @casieg • #DDSUM13

27. Link Growth casie gillette • @komarketing • @casieg • #DDSUM13

28. Twitter Growth Year 2 Year 3 Year 4 casie gillette • @komarketing • @casieg • #DDSUM13

29. Integrate Your Data Find Your Community Be a Human Measure & Improve casie gillette • @komarketing • @casieg • #DDSUM13

30. Google+ casie gillette • @komarketing • @casieg • #DDSUM13

31. Google+ casie gillette • @komarketing • @casieg • #DDSUM13

32. Google+ casie gillette • @komarketing • @casieg • #DDSUM13

33. Google+ casie gillette • @komarketing • @casieg • #DDSUM13

34. Why It Matters casie gillette • @komarketing • @casieg • #DDSUM13

35. Why It Matters casie gillette • @komarketing • @casieg • #DDSUM13

36. How? Communities Circles Images casie gillette • @komarketing • @casieg • #DDSUM13

37. Communities Relevant Active Follow the Rules casie gillette • @komarketing • @casieg • #DDSUM13

38. Circles By Publication By Interest By Group casie gillette • @komarketing • @casieg • #DDSUM13

39. Circles casie gillette • @komarketing • @casieg • #DDSUM13

40. Circles casie gillette • @komarketing • @casieg • #DDSUM13

41. Circles casie gillette • @komarketing • @casieg • #DDSUM13

42. Ripples casie gillette • @komarketing • @casieg • #DDSUM13

43. Tools & Sources h5p://www.usatoday.com/story/tech/2013/10/29/google-‐plus/3296017/ h5p://www.washingtonpost.com/blogs/wonkblog/wp/2013/11/11/why-‐do-‐journalists-‐ prefer-‐twi5er-‐to-‐facebook/ h5p://www.rappor%ve.com/ h5p://tools.buzzstream.com/link-‐building-‐email-‐research h5p://followerwonk.com/ h5p://www.blindﬁveyearold.com/ripples-‐bookmarklet h5p://cita%onlabs.com/tools/ h5p://www.topsy.com/ h5p://www.socialmen%on.com/ casie gillette • @komarketing • @casieg • #DDSUM13

44. Thanks! KomarketingAssociates.com/blog +CasieGillette casiegillette.com casieg@gmail.com @casieg casie gillette • @komarketing • @casieg • #DDSUM13

Creative Social Strategies: More Than Just Facebook | Dallas Digital Summit 2013

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Creative Social Strategies: More Than Just Facebook | Dallas Digital Summit 2013