Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.
9. Google’s goal is to provide the world
information. The word “search engine” isn’t
anywhere in their mission statement. They
want to be able to give answers to specific
queries.
– Matt Cutts, Pubcon
Source: Search Engine Land
casie gillette • @komarketing • @casieg • #wcbos
20. Google has something it calls “Query
Deserved Freshness (QDF)”. If there’s a
search that is suddenly very popular versus
its normal activity, Google will apply QDF to
that term and look to see if there’s any fresh
content on that topic. If there is, that new or
fresh content is given a boost in search
results.
Source: Search Engine Land
casie gillette • @komarketing • @casieg • #wcbos
25. Content
u Start with what you know
u One new piece at a time
u Have a goal. Measure.
casie gillette • @komarketing • @casieg • #wcbos
26. Link Building
Link Building
Still matters – relationships
Couple tools to help identify key sites / people / emails influencers
casie gillette • @komarketing • @casieg • #wcbos
27. Link Building
u Who do you know?
u Stay relevant
u Make it worth their while
u Don’t be an idiot
casie gillette • @komarketing • @casieg • #wcbos
34. Google+
u Set up Authorship
u Verify your company page
u Fill in your information
u Create relevant circles
u Participate in communities
casie gillette • @komarketing • @casieg • #wcbos
35. Google+
u Set up Authorship
u Verify your company page
u Fill in your information
u Create relevant circles
u Participate in communities
casie gillette • @komarketing • @casieg • #wcbos
39. Site Speed
u Google Page Speed Insights
u Smush.it
u W3 Total Cache
u Chris Fernandi’s Presentation
Goal:
<3
secon
d
casie gillette • @komarketing • @casieg • #wcbos
s
40. Mobile
By the end of 2013, there will be more
mobile devices on Earth than people.
Mobile phones set to overtake PCs as the most
common web access device worldwide by end of
2013.
10% of web traffic globally in Q1 2013
Source: SmartInsights
casie gillette • @komarketing • @casieg • #wcbos
41. WP Plugins for SEO
u Yoast SEO
u W3 Total Cache
u Smush.it
http://bit.ly/seowpplugins
u Edit Flow
u Shareaholic
u Google XML sitemap
casie gillette • @komarketing • @casieg • #wcbos