1. INSIDE THIS ISSUE
3 Reporting to You from NCACE
4 Spring 2015 Career Goals
6 Alumni Career Services
7 Land the Interview, Score the Job
8 Become a Peer Career Mentor
8 Peer Career Mentor Mobile Schedule
Career Events
Spring Career Events are open to all students
and all majors! Continued on page 8
Different Perspectives Point
to a Gap in Career Preparation:
Bridging it with Five Learning Outcomes at WCU
By Thomas West, Graduate Intern
Are college graduates truly prepared for employment after college? Depending on who
is asked, the answers may vary. According to data collected from 613 students and
400 employers in a recent survey conducted by the Association of American College
and Universities (AACU), college students consistently rate themselves higher than their
employers do in areas of preparedness. Some of the deficits between the recent graduates’
view and their employers’ view of preparedness are vast, but the reasons for this are even
greater. Why are recent college graduates ranked so low by employers? Perhaps most
important, how can recent college graduates obtain the skills that employers say are lacking?
Carol Geary Schneider, the president of the AACU, states that employers, educators, and
students have a similar understanding of the skills required of college graduates. Schneider
believes that students are knowledgeable of what they need to do to earn these skills, but
colleges do not always help the students. Where does Western Carolina University stand in
its intent to help students develop and practice these invaluable skills? The answer is clear.
Foundationally, Western Carolina University supports students in their efforts to obtain
the necessary skills that employers seek, and this is made evident when looking at the
university’s five institutional learning outcomes. The skills outlined in the learning outcomes
The Office of Career Servcies and Cooperative
Education is a unit of the Office for Undergraduate
Studies, “A Pathway to Intentional Learning
for Undergraduate Students at Western
Carolina University”
Published by the Office of Career Services and Cooperative Education
MARCH 2015 | VOL. 12 | ISSUE 2 ARCHIVES
CAREER JOURNAL
A Unit of the Office for Undergraduate Studies
Continued on page 5
Locating
Organizing
and Evaluating
Info
Critical and
Analytical
Thinking
Analyzing
and Solving
Complex
Problems
Written
Communication
Awareness/
Experience of
Diverse Cultures
in US
Awareness/
Experience of Diverse
Cultures Outside US
Staying Current
on Global
Developments
Ethical
Judgment
and Decision
Making
70%
60%
50%
40%
30%
20%
10%
0%
What Students Think What Employers Think
Proportions Saying They/Recent College Graduates Are Well Prepared In Each Area
MARCH 2014 PAGE 1

2. JobCat
Internet-based recruiting system that includes jobs as well as
opportunities to post a résumé and sign up for interviews.
Career Counseling
Set an appointment with a career counselor or seek immediate
assistance from Peer Career Mentors on campus.
Career Testing
Take tests on our website assessing your values and skills.
Schedule an appointment for interpretation.
Cooperative Education (Co-op) and
Catamount Externships
Work or shadow in your field of study, receiving related work
experience and class credit or a certification of completion.
Resume Assistance
Email your resume/cover letter to mdespeaux@wcu.edu
or mashe@wcu.edu and make an appointment to discuss
the document.
Interviewing Skills Assistance
Participate in a mock interview and learn from the interaction
through the online Perfect Interview Program.
Career Days and Recruitment Events
Multiple recruitment events are held every year, like the Fall
WCU Career Fair & Grad School Day, Health Services Career
Fair, Etiquette Dinners and Receptions, Summer Jobs and
Internships Fair, and the Education Recruitment Day, to
name a few.
Career Services’
PROGRAMS FOR SUCCESS
STUDENTS AND ALUMNI: TAKE ADVANTAGE
OF THE MANY SERVICES WE OFFER!
Mardy Ashe, Director and Career Counselor
mashe@wcu.edu
Michael Despeaux, Associate Director
and Career Counselor
mdespeaux@wcu.edu
Cassie Spencer, Graduate Assistant
crspencer@wcu.edu
Carrie Hachadurian, Non Work-Study
Student Employment Specialist
cphachadurian@wcu.edu
Deneen Landis, Administrative Support Specialist
dslandis@wcu.edu
Thomas West, Graduate Intern
tlwest@wcu.edu
The CAREER JOURNAL is a publication of the
Office of Career Services and Cooperative Education
at Western Carolina University.
Publisher: Michael Despeaux
Editor: Cassie Spencer
Career Services
I N F O R M A T I O N
828.227.7133 | careers.wcu.edu
WCU is a University of North Carolina campus and an Equal Opportunity Institution.
This public document was created for electronic distribution by the Office of Creative
Services | March. 2015 | 15-177
Previous issues of Career Journal
can be found at our online archive.
More advice and resources are
just a click away.
Looking For More Advice?
WCU Career Journal
For More Information and Direct Access to the Following
Programs, Visit Our Website at careers.wcu.edu
CAREER JOURNALPAGE 2

3. 1. Log in to JobCat at careers.wcu.edu.
2. Complete a personal profile.
3. Upload a résumé.
4. Submit your online application by the deadline.
JobCat is updated with new jobs almost every day, so check for updates regularly!
HOW TO GET ONE:
JobCat Get an Account!
To keep updated with regular postings for on-campus and local jobs, To strengthen
your network and seek advice from volunteer mentors, To set your resume in the
sights of future employees
WHY YOU NEED ONE:
Reporting to you from NCACE
By Michael Despeaux, Associate Director of Career Services
• Students must be mobile! It is OK to be
transparent about long-term location
goals, but successful candidates are
willing to move for an opportunity.
• Employers continue to value career
fairs, but they also appreciate targeted
opportunities to reach students, such
as speaking in your classes or holding an
information session in an academic
building; in these settings students are
most engaged and prepared.
• Students should understand the
technology a company uses to recruit.
Most larger companies use their websites.
• LinkedIn is extremely useful. If a
student meets a recruiter at a fair or
is interested in a particular company,
s/he can “follow” them on LinkedIn,
receive timely announcements, and
prepare for an interview.
• On resumes, campus and community
involvement such as leadership and
service shows that students are
committed to developing themselves and
are ready to grow professionally.
• On resumes, describing class projects
and team-oriented accomplishments is
the next-best thing to related experience.
• On resumes, students should show any
accomplishments using technology.
• Resumes should have targeted
objectives, identifying the company
and what the student can contribute in
a job there.
• If they have one, resumes should include
key words taken from the job description
and employer website.
• At career fairs and in recruiting,
employers value a wide range of different
majors and backgrounds, if the applicant
can describe the benefit they offer.
In January, I participated in a “Coffee and Conversations” web-based meeting with other career services professionals and corporate
recruiters, sponsored by the North Carolina Association of Colleges and Employers (NCACE). In addition to learning from the employers who
recruit our students here on campus, such discussions help us keep up with trends and issues that influence our program and our students. In
no particular order, here are some points from the day, some new and some timeless but worth repeating:
MARCH 2014 PAGE 3

4. 10 Career Goals for Spring 2015
By Cassie Spencer, Graduate Assistant
1. Make/Update Your LinkedIn
If you don’t have a LinkedIn profile already,
your top priority for the spring semester
should be to make one. Already have a
LinkedIn? Update your profile; make sure
your picture, current job, and summary are
all up to date.
2. Visit the Peer Career Mentor
Table
Peer Career Mentors are available at
various locations around campus Monday
– Thursday from 11 a.m. – 2:15 p.m. Stop
by to ask them career related questions, to
get help with a resume or to learn what you
can do with your major.
3. Attend a Career Fair
Whether you’re a senior looking for a job
following graduation or a first-year student
unsure about your career path, attending
a career fair is an important goal for this
semester. Career fairs can not only lead to a
potential job but also give you a chance to
network. Career fair dates can be found at
careers.wcu.edu.
4. Attend a Career/Professional
Development Event
Learn the proper way to handle a
professional dining event by attending the
spring etiquette reception, or ask your RA
or club/organization president to host a
professional development presentation.
Career Services is happy to present
on resume writing, interviewing skills,
professional attire and many other topics.
5. Meet with a Career Counselor
Our career counselors are here to help! If
you’re a senior whose preparing for life after
graduation, a first-year student without a
career path, or anywhere in between, our
career counselors can get you on track to
reach all of your Spring 2015 career goals.
6. Practice Your Pitch
So often in the job searching, networking
and interviewing worlds you will be asked
one simple question: “Tell me about
yourself.” Practice your pitch; what do
you want to make sure every potential
career contact knows about you? Look
for networking events based on your
major, reach out to alumni, or contact
professionals in your field to gain more
insight.
7. Write Long-Term Goals
Where do you see yourself in five years?
10 years? Even if you’re not 100% sure,
starting to think about long-term goals will
give you a way to start thinking about the
short-term goals you need to put in place.
Additionally, employers often ask about
career goals; think about where you see
yourself in the future, and how that fits with
their organization.
8. Make a List of Companies
Knowing who you want to work for is just
as important as knowing what you want to
do. Research companies and make a list
of the ones you are interested in. Follow
companies on LinkedIn to see what they are
doing on a daily basis and to learn about
job openings.
9. Know What Employers Want
Even if you are not ready to start applying
for jobs, it’s important to know what
your field looks for when hiring a new
employee. Look at job descriptions to see
what qualifications companies seek. What
qualifications do you have, and what can
you do to make yourself more employable?
10. Schedule Time
Schedule time to work on your resume,
job search, network and more. Applying
for jobs and preparing your application
materials are within themselves a full-time
job. Lessen your stress by scheduling it in
to your weekly tasks and taking it one step
at a time.
Spring 2015 is bound to be a great
semester with these career goals in mind!
With the spring semester underway, it’s time to think about the changes you want to make and the goals you want to accomplish. Setting
career development goals is a great way to make sure you’re on track to be the most employable candidate possible.
CAREER JOURNALPAGE 4

5. are core to a student’s development as an
intentional learner, just as they are core
to the values held by all members of the
Western Carolina University community.
WCU’s institutional learning outcomes are:
1. Integrate information from a variety
of contexts
2. Solve complex problems
3. Communicate effectively and responsibly
4. Practice civic engagement
5. Clarify and act on purpose and values
http://www.wcu.edu/about-wcu/
institutional-learning-outcomes.asp
How do these institutional learning
outcomes tie with the data provided by
the AACU? There proves to be a great
deal of overlap between WCU’s Learning
Outcomes and the areas of preparedness
that employers are looking for, as shown in
the graph.
Learning Outcome #1 aligns with:
“Locating, Organizing, and Evaluating
Information”
Learning Outcome #2 aligns with:
“Critical and Analytical Thinking”
“Analyzing and Solving Complex Problems”
Learning Outcome #3 aligns with:
“Written Communication”
Learning Outcome #4 aligns with:
“Awareness and Experience of Diverse
Cultures inside and outside the US”
“Staying Current on Global Developments”
Learning Outcome #5 aligns with:
“Ethical Judgment and Decision Making”
Different Perspectives Point to a Gap
in Career Preparation Continued from Cover
Locating
Organizing
and Evaluating
Info
Critical and
Analytical
Thinking
Analyzing
and Solving
Complex
Problems
Written
Communication
Awareness/
Experience of
Diverse Cultures
in US
Awareness/
Experience of
Diverse Cultures
Outside US
Staying Current
on Global
Developments
Ethical
Judgment
and Decision
Making
70%
60%
50%
40%
30%
20%
10%
0%
What Students Think What Employers Think
#1 #2 #3 #4 #5
Relating Key Workplace Skills and Job Preparation to WCU’s Institutional Learning Outcomes
With these institutional learning outcomes
in mind, it is clear that WCU strategizes to
provide students the ability to learn these
skills, and the University implements this
plan in a variety of ways: with externships,
with service learning reflections, in many
real-world business or engineering projects,
in clinical or community-based health care
experiences, and with internships across the
curriculum. In 2014 alone, Career Services
coordinated 75 internships and co-ops, as
well as over 40 Catamount Externships.
It offered 10 career fairs and events each
academic year, reaching approximately
1,800 to 2,000 students and bringing
between 250 and 300 employers to
campus. Similarly, Career Services partners
with Alumni Affairs to offer an alumni
shadow day in Atlanta and is expanding
to other cities. In collaboration with other
offices and academic departments, Career
Services helps thousands of students
pursue opportunities to practice and market
these skills on resumes.
Career Services continues to extend
its reach each year by connecting with
students, partnering with offices around
campus, and providing continued support
to alumni. While keeping the institutional
learning outcomes in mind, its mission
includes equipping WCU “students with the
information and tools needed to make well-
informed career decisions” (Career Services
website) and succeed in the workplace by
demonstrating skills that meet our own high
expectations, not the lower perceptions
represented in this national study.
Jaschik, S. (2015, January 20). Well-prepared in their
own eyes. Retrieved February 10, 2015 from
http://www.insidehighered.com/news/2015/01/20/
study-finds-big-gaps-between-student-and-employer-
perceptions
MARCH 2014 PAGE 5

6. The Career Services office is currently offering the following presentations for any student
organization on campus, free of charge, to help develop the students professionally.
APPROPRIATE ATTIRE
Learn to identify the context in which business casual or
business professional is required. Guidelines for men and
women are both featured.
JOB SEARCHING
Explore job search resources available at Career Services
while briefly reviewing how to write resumes and cover letters.
RÉSUMÉ & COVER LETTER WORKSHOP
Methods of how to craft a resume based upon the needs
of the audience:
•Creating your first resume, and how to use it later as a
repository for future activities
•Modifying a pre-existing resume to focus on strategy and
answering more job-specific questions
PAGE 4
NETWORKING AT EVENTS AND THROUGH
SOCIAL MEDIA
Learn how to professionally and methodically grow a beneficial
network by finding networking arenas, pursuing contacts and
maintaining correspondence.
INTERVIEW SKILLS & PREPARATION
Provide students with a space to prepare and practice for an
interview. The Perfect Interview program will be demonstrated
as a resource.
CAREER DEVELOPMENT RESOURCES AT WCU
This presentation describes the ideal chronological progression
of career development for students while providing an overview
of services within our office. Actual resources will be described
or demonstrated, including career counseling, FOCUS 2, resume
assistance, job search tools like JobCat, and Perfect Interview.
If you are interested in booking a presentation for your student organization, please contact Career Services at careers.wcu.edu at least
two weeks prior to the potential date of the event.
Alumni Career Services
Navigating the College-to-Career Transition By Cassie Spencer, Graduate Assistant & Thomas West, Graduate Intern
Last semester, Career Services and Alumni
Affairs partnered together and launched
the Alumni Career Services webpage. This
webpage, found by visiting either the Career
Services page or Alumni Affairs page,
provides alumni with information about
career support, attending or recruiting at
career events, hosting interns and externs,
the spotlight shadow experience, and more.
The Alumni Career Services program is
offered in partnership through both Career
Services and Alumni Affairs and seeks
to enhance students’ opportunities while
strengthening Western Carolina University’s
network of alumni. It is our hope that
building a stronger alumni career services
will provide continuity of support to our
students, assistance with post-graduation
transition, and a continued lifelong
connection with WCU.
Dr. April Perry, assistant professor of
College Student Personnel here at WCU,
studied college students’ post-graduation
transition as her doctoral dissertation.
Through this research, Perry (2012)
found several themes in the experiences
that students had following graduation.
These themes include: shifting identities,
searching, unmet expectations, and
stabilizers. The theme which correlates
most with Alumni Career Services involves
students’ unmet expectations. This
theme refers to students’ “expectation of
themselves, their degree, job searching, the
workplace transition, earning potential…
and other challenges in the post-university
transition…” (Perry, 2012, p.218-219).
Alumni Career Services addresses the
issues within this theme by providing
free one-on-one career counseling,
career exploration and resume/CV help,
job searching assistance, interview
preparation, an open invitation to career
fairs, on-campus recruiting as well as career
development and networking events for
current students and alumni, all in addition
to providing internships, externships and
alumni shadow experiences for current
students. These services encompass a
number of the suggestions that Perry
(2012) recommended for institutions to
support students before, during, and after
their transition out of college.
The transition from college to career can be
exciting and terrifying for many students.
It’s a common misconception among
students that job opportunities will fall into
their laps following graduation (Perry, 2012)
and that earning a degree will automatically
make them competitive in the job market.
Alumni Career Services is here to provide
the necessary resources to help students
navigate this transition. If you’re a student
or alumni looking to enhance your post-
graduation preparation or transition, contact
Career Services at 828.227.7133 or online
at careers.wcu.edu.
Perry, A. (2012). Treading through swampy
water: Graduates experience of the post-
university transition. (Unpublished doctoral
dissertation). University of Canterbury,
Christchurch, New Zealand.
CAREER JOURNALPAGE 6

7. Land the Interview, Score the Job
By Cassie Spencer, Graduate Assistant
On average, anywhere from 118-250
resumes are received by hiring managers
after posting an open position; of those 250
resumes, 50% will actually be read (Hicks,
2014). Given that the job searching process
is not always in favor of the “searcher,”
how do you set yourself apart? How do you
ensure that your resume is not only in the
50% that are read by hiring mangers but
is also one that leads to an interview and
hopefully a job?
Use the Job Description:
The job description is your best friend when
applying for a job. The job description tells
you exactly what an employer is looking
for and will help you highlight your relevant
skills. Many companies also use Applicant
Tracking Systems (ATS) that scan resumes
for keywords used in the job description.
This isn’t to say that you should fill your
resume with as many keywords as possible
– hiring managers can spot this trick
and thus may not take your application
seriously. use the keywords that apply
and accurately describe your experience
and skills. Tweaking your resume to each
specific job you apply for is in your best
interest for landing an interview.
Think Like the Hiring Manager:
If you were hiring a candidate what would
you want to see on their resume and in their
cover letter? With the mindset of a hiring
manager you can begin to think about what
the most important qualifications are for the
position and how your experience and skills
can not only fit those qualifications but can
also stand out against the pack.
Perfect Your Resume:
With over 200 resumes to review hiring
managers will use any and every excuse to
throw one into the “no” pile. Your resume
must be perfect. Proofread your resume.
Spelling errors, simple grammatical errors,
or slight inconsistencies in your resume are
all easy aspects to fix and an easy way to
keep your resume out of the trash.
Cover Letters are Key:
There is no denying that cover letters can
be a big pain for job seekers; however
painful they are to write, cover letters are
often the key to success when it comes
to job applications. Cover letters are your
chance to not just tell, but to show the
company why you’re a great fit for the job.
Unlike resumes, cover letters allow the
applicant to tell more than just the facts.
It’s your chance to show your personality,
to engage the hiring manager in your
experiences, and to make them want to
meet you!
The Follow Up:
Following up after applying for a job is one
of the most important and most forgotten
aspects of job hunting (Hicks, 2014).
Krystal Hicks (2014) shares a story in her
career blog about an applicant who got
an interview because he was the only one
out of 100 applicants to follow up with the
company. Following up after applying lets
hiring managers know that your are serious
about your interest in the position. Further,
calling to follow up is another chance to
have your name be heard and hopefully
remembered when your application hits the
top of the pile.
Prepare and Practice for an Interview:
Preparing for an interview is essential.
Think about questions that you might be
asked and experiences that are relevant to
the position. Prepare for the interview by
researching the company and the position.
Additionally, it is important to have your
own questions ready. Is there something
about the job that wasn’t in the description?
Did the employer tell you about training
opportunities? Don’t be afraid to ask about
the company’s 5-10 year plan or to ask the
hiring manager about how they got started
in the company/field.
Send a Thank You:
Sending an e-mail or a hand-written note
after an interview thanking the recruiter for
their time and highlighting an important
aspect of your conversation is a great way
to stand out as a candidate. By sending
a thank you, your attention to detail and
thoughtfulness is sure to be noticed.
Whether or not you are offered a job, the
hiring manager is sure to remember you
and if nothing else, that is a networking
opportunity and a foot in the door for future
opportunities.
Hicks, K. (2014, November 17). Your degree is only
one piece of the employability puzzle. Retrieved
November 17, 2014 from http://www.krystalhicks.com/
blogs--articles/your-degree-is-only-one-piece-of-the-
employability-puzzle
MARCH 2014 PAGE 7

8. Facebook is a registered trademark of Facebook, Inc.
WCU Career Services has a Facebook page!
Become a fan, and we can send you updates on
Career Services and Co-Op Event happenings.
Find us online by searching keywords:
“WCU Career Services” on Facebook.
Find us on
Facebook
Spring 2015 Career Events
Spring Career Events are open to all students and all
majors! Prepare for the fair by updating your resume and
practicing your pitch to employers. Don’t forget to dress
professionally and to follow up with companies of interest
after the event!
EDUCATION RECRUITMENT DAY
March 17 | 10 a.m. – Noon | UC Grand Room
Education Recruitment Day is a great opportunity for
students, alumni and the general public interested in
opportunities within schools and school systems. Business
attire is required.
SUMMER JOBS AND INTERNSHIPS FAIR
March 24 | 1 – 4 p.m. | UC Grand Room
Looking for summer employment on or near the WCU
campus? This is the event for you! All majors are invited to
participate!
PROFESSIONAL ETIQUETTE RECEPTION
March 24 | 6 – 7:30 p.m. | Ramsey Center Hospitality
Room | $5/per person
This event will help to prepare students for interviews
conducted in a reception-type atmosphere. The attire is
business casual.
WCU SPRING CAREER FAIR
March 25 | 1 – 4 p.m. | UC Grand Room
The Spring WCU Career Fair is an excellent opportunity for
any student looking for a full-time job, internship or co-op.
ALL MAJORS ARE WELCOME!
The Peer Career Mentor Mobile Mentor Station can be found
at the following location during the coinciding dates:
Monday through Thursday
11:00 a.m.–2:15 p.m.
March 16-19 Belk
March 17 University Center 3rd Floor
Education Recruitment Day
March 23-26 Forsyth
March 24 University Center 3rd Floor
Summer Job & Internship Fair
March 25 University Center
Spring Career Fair 3rd Floor
April 6-9 Courtyard
April 13-16 Forsyth
April 20-23 Library
April 27-30 Bookstore
Peer Career Mentor Mobile
Mentor Schedule 2014-2015
The Office of Career Services and Cooperative Education is
calling all campus and academic student leaders to apply
to become a Peer Career Mentor (PCM) for the 2015-2016
academic year. PCMs are trained to present on a variety
of career development topics, assist with student outreach,
and promote the importance of early and continuous career
planning and preparation. PCMs will provide résumé advice,
assistance with job search technology, and assistance with
career exploration to students on a peer-to-peer level.
How to Apply
• Complete the application found on the Career Services’ Website
• On the Career Services’ Homepage, look on the purple side bar
to the left of the screen. Click on “Career Mentors.” The
application will be found on that page
• Email a completed application with a current copy of your
resume to Cassie Spencer at crspencer@wcu.edu
• Applications are due by 5pm on Friday, March 20
• Plan to interview on Tuesday, April 7 in the event that your
application is selected
Become a Peer Career Mentor
CAREER JOURNALPAGE 8