A presentation I gave at Casual Connect in Kyiv on the challenges east European and Russian developers face when entering the Facebook game space.

2. AGENDA
Background
Current Situation
Why?
What to Do
Summary

4. LLOYD MELNICK

5. fiveonenine games

7. STRONG LOCALLY

8. BUT ALSO STRONG ON OTHER NETWORKS
Germany Brazil Netherlands Spain

9. NOT ON FACEBOOK
No App
in top-75
Top East European/Russian
publisher is 64
Multiple Asian, Turkish and west
European publishers ranked higher

11. EXTENSIVE MARKETING DEMANDS
No equivalent of Big Fish
Need to attract users
yourself
Major players spend over $4
million/month on a hit game

12. BIG PLAYERS HAVE HUGE USER BASE
261 102 29
Million Million Million
MAU MAU MAU

13. DEV COSTS ORDER OF MAGNITUDE GREATER
$1 million to $2 million for top-10 game
$100k-$250k monthly maintenance
Cost differential does not compensate

14. ANALYTICS FOCUSED
Games built Designer has
around secondary
analytics role

15. DIFFICULT TRANSITION FOR WESTERN
COMPANIES AS WELL
Playfish
Big Fish
FAIL Ubi Soft
EA
initially

17. FACEBOOK

18. CO-PRODUCTION MODEL IS A PROVEN WINNER
EE
Team
Hit
Game
US
Partner

19. LICENSE A STRONG BRAND
• Over 4 million MAU and 1 million
Smurfs DAU with no advertising
• Top-5 Fastest Growing Every
Dirty Dancing week since launch
Indiana Jones • Most recent Zynga game
The Big Bang • Just launched by CBS
Theory

20. LICENSE YOUR IP

21. REPLICATE WOOGA’S SUCCESS
Bet it all on Facebook
Raise money

22. REPLICATE MERSCOM’S SUCCESS
Leverage
strong IP
Media
partners Co-
help with production
promotion

23. Pick The
Right
Partner

24. THANK YOU
Lloyd.melnick@fiveoneninegames.com
Twitter: Lloyd Melnick
http://lloydmelnick.com/