3. Best Practices: Goals Visual aid to support speaker’s message Consistent “voice” of Extension Ready-made design = faster workflow
4. Best Practices: Text 3-7 lines per slide / 5-7 words per line Consistent font usage: “Trebuchet” Use statements or lists, not sentences Use space – provide breathing room
5. Best Practices: Text Don’t crowd the information Avoid flashy or curvy fonts ALL CAPS = YELLING! Avoid obscure abbreviations
6. Best Practices: Color Limit to 2-4 shades High contrast: white over dark background Colors to highlight important concepts Don’t overdo it
7. Best Practices: Photos & Graphics Avoid low-resolution images Images & graphics should compliment the slide concept Just say “no” to cartoons & clip-art
14. 5 Tips to Increase Your Media Coverage Find contact information for local journalists
15. 5 Tips to Increase Your Media Coverage Find contact information for local journalists Know when to e-mail a full-fledged press release versus a brief news tip
16. What’s the difference between a news tip and press release? News tips announce an event on a specific day. Send them as a short e-mail. Press releases are often about people, broader topics and areas of human interest. They must be newsworthy.
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20. E-mail with news tip Subject: OSU seminars at Better Living Show to focus on sustainability Dear Ms. Anderson, I thought the following event might interest you. Oregon State University will sponsor 37 free seminars at the Better Living Show from March 27-29 at the Portland Expo Center. Topics will include how to grow vegetables year-round, raise chickens in a city and weatherize a home. For a schedule, go to http://betterlivingshow.org . I would be happy to provide contact information for the OSU speakers if you would like to interview any of them beforehand. Best regards,
21. Example of a Capital Press calendar listing ( Don’t send 4-H, Master Gardener or nutrition ed events!) Subject: OSU Extension to host IPM workshop Feb. 13 in Eugene Dear Editor, I thought the Capital Press might be interested in the following event: Feb. 13 – Grasshopper Integrated Pest Management workshop, OSU Extension office, Eugene. 8 a.m.-5 p.m. Information: 541-523-6418 or [email_address] . Best regards, June Johnson Office manager Oregon State University Extension Service Lane County
22. E-mail with press release Subject: OSU Extension teaches kids to be entrepreneurs Dear Ms. Williams, I thought the following press release from the Oregon State University Extension Service in Clatsop County might interest your readers. Best regards, Gretchen Fisk Office manager Oregon State University Extension Service Clatsop County 541-330-7226 [email_address]
23. 5 Tips to Increase Your Media Coverage Find contact information for local journalists Know when to e-mail a full-fledged press release versus a brief news tip Write an irresistible press release
24. 5 Tips to Increase Your Media Coverage Find contact information for local journalists Know when to e-mail a full-fledged press release versus a brief news tip Write an irresistible press release Include photos
25. 5 Tips to Increase Your Media Coverage Find contact information for local journalists Know when to e-mail a full-fledged press release versus a brief news tip Write an irresistible press release Include photos Identify alternative opportunities for media coverage
