SMX East: Audience Search & Innovation to Increase ROI
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New to Audience Search? Watch this presentation and prepared to be wowed. This presentation, originally presented at SMX East, provides an understanding of how Catalyst has married programmatic audience buying and paid search advertising to revolutionize how paid search performs and works in the wider media mix. Recognized as a 2016 Landy Award finalist and US Search Award finalist, Audience Search is creating a cohesive consumer experience across all digital touch points and greatly improving return on clients’ paid search investments. Check out this presentation to learn how you can leverage Audience Search to improve campaign performance!
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SMX East: Audience Search & Innovation to Increase ROI
- 1. Catalyst | Booth #345 Join us for cocktails during the SMX East afternoon session breaks! CatalystDigital.com SMX EAST INTRODUCING AUDIENCE SEARCH Malinda Gagnon | Edwin Chu INNOVATION TO INCREASE CONVERSION & ROI
- 2. www.CatalystDigital.com OUR SPEAKERS Malinda Gagnon Sr. Partner, Head of Product Development & Technology, Catalyst Edwin Chu Product Development Manager, Xaxis
- 5. www.CatalystDigital.com QUALIFIED AUDIENCES CONVERT HIGHER, FOR LESS 7x 50% cost per lead goalmore likely to convert
- 6. www.CatalystDigital.com LEVERAGED DMP AUDIENCES SEARCHING HIGH-VOLUME KEYWORDS In Market CRM Cross over Luxury + =“SUV” Programmatic (DMP) Audiences
- 7. www.CatalystDigital.com EXPENSIVE SEARCH KEYWORDS “Our performance with Audience Search is outstanding. We’re thrilled to be first-to-market with this innovative new media offering. This will be a standard element of our media mix moving forward given the results we’re seeing.” – Kim Kyaw, Manager - Digital Marketing, Social Media & CRM, Jaguar Land Rover North America
- 8. www.CatalystDigital.com THE IMPACT OF AUDIENCE SEARCH POWERED BY XAXIS We create a more relevant ad experience for users and increased ROI for advertisers
- 9. www.CatalystDigital.com XAXIS PROPRIETARY AUDIENCES CUSTOM MODELED AUDIENCE XAXIS PROPRIETARY AUDIENCE DMP ADVERTISER’S 1ST PARTY SEED DATA (E.G. SITE VISITOR, CRM) 3RD PARTY DATA PROVIDERS
- 10. www.CatalystDigital.com BEST OF BOTH WORLDS – HIGHLY QUALIFIED AUDIENCES AT SCALE Remarketing Site Visitors Precision, No Scale Remarketing CRM Precision DMP Audiences Precision with Scale Audience Search Powered by It’s is a revolutionary first-to-market media offering that marries programmatic audience buying and paid search advertising.
- 11. www.CatalystDigital.com AUDIENCE SEARCH USE CASES CONVERSION AWARENESS Display Video Mobile Search UNITY Competitive Keyword Qualification Higher-Funnel Keyword Expansion Cross-Channel Sequencing & Optimization • Bids aggressively on highly competitive keywords • Ads are only served to highly qualified audience • Opens paid search to a whole new strategy • Bid on upper-funnel keywords previously too expensive • Unified targeting across channels • In-flight audience optimization
- 12. www.CatalystDigital.com POWER OF XAXIS PROPRIETARY AUDIENCES Xaxis Audiences Are… Optimized Inflight Customized to KPIs
- 13. www.CatalystDigital.com GETTING STARTED WITH AUDIENCE TARGETING 1. What’s your strategy for audience targeting? 2. Do you have audience data? 3. How are you tracking success?
- 15. 617-663-1247 | www.CatalystDigital.com © 2016 Catalyst | All Rights Reserved Malinda Gagnon Sr. Partner, Head of Product Development & Technology, Catalyst James Cooley Partner, Group Director, Catalyst Edwin Chu Product Development Manager, Xaxis See You At The Next #SMX THANK YOU! Stop by Booth #345 and join us for cocktails during SMX East afternoon session breaks!