Marketers should shift 2017 marketing budgets towards digital solutions like visual content, video, and mobile-focused strategies. Quality, relevant content and links will be most important for search engine optimization. Dark social sharing through private messaging will also increase, requiring changes to marketing approaches. The post-Brexit environment creates challenges but focusing on key trends can help marketers prepare for 2017.

1. How to Tackle Post-Brexit
Marketing Trends for 2017

2. As eMarketer research highlights,
marketers should consider shifting
their 2017 marketing budgets
mainly towards digital marketing
solutions.

3. However, DIGITAL
is a very BROAD term

4. 4
Find out in which direction
your market is going and
what resonates with them

5. Let’s take a look at the key
marketing insights and trends that
will shape 2017.

6. 6
Humans have a shorter attention span
than a goldfish*
Grabbing attention in 8 seconds1
* Humans have shorter attention span than goldfish, thanks to smartphones. Telegraph, 2016

7. Visual Content
It is vital to capture your audience’s
attention within seconds or they are
gone.
Visual content, such as infographics,
images and gifs, delivers over copy-
heavy material, but also think
virtual and augmented realities, and
mobile apps.

8. Video traffic will increase by 31% each year.*
Lights. Camera. Action.2
* eMarketer

9. Make the most of this opportunity
before the market gets too saturated.
The ones who will come out on top will
be the ones who invest invideo
production and programmatic video
advertising.

10. 69% of marketers will concentrate
on growing their organic presence
over the next 12 months.
Quality just got more personal.3

11. The two most important
ranking factors are*:
Content and
links going into your site
* According to Google’s Andrey Lippatsev

12. This means even more
content in 2017.
Only relevant, quality content will
rank high.
So it’s vital to get the overall content
experience right.

13. Nearly 70% of all online sharing happens
through private messaging apps and channels.
Dark Social: The Ghosting Audience4

14. In 2017, 1.81 billion conversations will take place on
Facebook Messenger, WhatsApp, Skype, Snapchat, Slack
and other private social channels.
Time to rethink your marketing strategy.

15. In 2017 mobile to desktop ratio will be 2:1
Mobile-First to Mobile-Mainly5

16. 16
Digital marketing will shift from
mobile-first (responsive websites)
to mobile-mainly solutions like
mobile SEO and mobile
advertising.

17. What’s next?

18. Tackle Brexit and Get Ready for 2017
To help you get ready for 2017, we've put together a guide that looks at the
current situation, challenges and future trends, and offers an in-depth
overview of how to approach and tackle Brexit. It will support you in making
important decisions in these transitional times.
Download the Guide

19. 19
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