Design Thinking and Innovation Collective: July 2017- Prototyping in 3 Acts
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An exploration of why prototyping is valuable, and how to built to think, build to learn, and build to test ideas.
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Design Thinking and Innovation Collective: July 2017- Prototyping in 3 Acts
- 1. Design Thinking and Innovation Collective
- 2. Thanks to our Sponsors!
- 3. 4 1 3 2
- 4. Our goals for this Meetup Community ImpactSkill building
- 5. Design Thinking Process April May June July
- 8. Think with your hands
- 9. Time Fidelity Build to Think Build to Learn Build to Test
- 10. Prototyping in 3 Acts Build to Think Build to TestBuild to Learn
- 11. Build to Think
- 12. Build to Think
- 13. Build to Think
- 14. Build to Think
- 15. Mystery Bag/Build to Think Mystery Bag Prompts (6 minutes) • Design a new dining experience • Design a tool/activity that would make meetings more effective • Design a way for retail shoppers to indicate whether they want assistance • Design a way for adults to meet new friends in Seattle • Design a way to get more people to compost
- 16. Build to Learn
- 17. Build to Learn
- 18. • Identify 1-2 assumptions about expected user behavior with your prototype • Design an experience that allows someone to interact with your prototype while testing your assumptions (6 minutes) • Pair with another team, and take turns “talking out loud” while you test the other team’s prototype (8 minutes) Build to Learn
- 20. Mailbox App
- 21. Build to test
- 22. From Intuit Guide to Field Experimentation • Leap of Faith Assumption • Hypothesis • Experiment • Minimum Success criteria
- 23. Build to Test • Leap of Faith Assumption (People are willing to switch from their existing email client/app) • Hypothesis (X people will give us their email in exchange for a place on the wait list for our app) • Experiment (Launch video and wait list signup page) • Minimum Success criteria
- 24. Build to Test With your team, design an experiment you could run to gain a larger data set and capture metrics around user behavior, engagement and interest (without building the full product) How might you might design an experiment that helps you validate or invalidate whether it makes sense to continue investing in this idea? (Both outcomes are valuable!)
- 25. Taking it Home Photo by Jerry Meaden, Flickr
- 26. How might you prototype… In your job? In your community?With your family/friends?
- 29. Thanks to our Sponsors!
Notes de l'éditeur
- Everybody take 3 minutes and draw a trumpet from memory. Share your trumpet 1-2-4-All (Liberating Structure) works really well here depending on timing and the size of the group.
- Discussion – how does your trumpet look different from this picture? What’s missing on yours? What did you add? The point here is that we can all draw simple figures and shapes and we can use these to have a discussion and get on the same page. A handy tip can be when you worry a group of people might not be on the same page you can ask them all to draw what they’re thinking – then you can discuss the differences. “Wait…I though we were going to make the database out of inputs from the online input form – but you’re thinking it will go into the marketing CRM first?”
- The idea was to flip conventions on their head. The greeters were in extravagant attire, but the singers themselves were casually dressed—just jeans and t-shirts. The audience members were invited to try on opera costumes, but that’s where the formality stopped. Audience members selected songs by spinning a “Wheel of Songs.” As each song was performed, a projection screen behind the stage provided translations in the form of memes (a funny image sometimes accompanied by text.) For instance, when the final singer hit a dramatic high note, a picture of Beyoncé was shown. The audience loved it.