Business Plan Basics

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A very brief overview of the basic components of a business plan to help new entrepreneurs plan for the launch of their startups or small businesses.

Business

If you’re looking for
-FUNDING-
you need one.
.com

Even if not, you need solid
-MARKET RESEARCH-
and to have laid out your
MARKETING, FINANCIAL,
and OPERATIONAL PLANS
before you get too deep into running the
day to day of your business.
.com

EXECUTIVE
SUMMARYBUSINESS PLAN.
Basically, it’s the Cliff’s notes of the
.com

EXECUTIVE
SUMMARYCONCISE &
COMPELLING.
It should be
.com

EXECUTIVE
SUMMARYINTERESTED
Potential investor must be
enough to keep reading.
.com

EXECUTIVE
SUMMARY
Write it last so you can pull the info from the
rest of the plan.
.com

DESCRIPTION
OF THE
BUSINESS
What are its
PRODUCTS&
SERVICES?
What does your business do?
.com

DESCRIPTION
OF THE
BUSINESS
.com
Explain the
BUSINESS
MODEL.

DESCRIPTION
OF THE
BUSINESS
Think through how you’re going to
BRING IN MONEY
so you and potential investors understand
where the REVENUESwill
come from.
.com

PRODUCTS
& SERVICES
WHATdo you offer?
WHY would anyone want it?
What is your VALUE
PROPOSITION?
.com

MARKETING
PLAN
.com
How will you let customers know
what you have to offer so that they
WANT TO BUY?

MARKETING
PLAN
.com
Many entrepreneurs mess up on the
MARKETING because
they’re not SPECIFIC
enough.

MARKETING
PLAN
.com
Every dollar of revenue must be tied
to a MARKETING
activity and an EXPENSE.

OPERATIONS
PLAN
.com
How does everything
GET DONE
within your business?

MANAGEMENT
&
ORGANIZATION
.com
Who is on your
LEADERSHIP
TEAM,
what does each contribute, and how
is the organization structured?

FINANCIAL
PLAN
.com
Include FINANCIAL
PROJECTIONS,
and explain how much money you
need, where you’ll get it, and how
you’ll use it.

APPENDIX
.com
Add your
PRO FORMA
FINANCIALS
and any other attachments you want
investors to see.

NEED
MORE
HELP?.com
This was a very brief overview. If
need help writing your business plan,
take the
BUSINESS BUILDER
WORKSHOP
and get all of the details.

NEED
MORE
HELP?.com
For free tips and info to help you
plan, launch, and grow your new
business, visit
www.CateCosta.com.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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2. BUSINESS PLAN? Why would you -WANT- a .com

3. If you’re looking for -FUNDING- you need one. .com

4. Even if not, you need solid -MARKET RESEARCH- and to have laid out your MARKETING, FINANCIAL, and OPERATIONAL PLANS before you get too deep into running the day to day of your business. .com

5. BUSINESS PLAN? So, what’s in a .com

6. EXECUTIVE SUMMARY .com

7. EXECUTIVE SUMMARYBUSINESS PLAN. Basically, it’s the Cliff’s notes of the .com

8. EXECUTIVE SUMMARYCONCISE & COMPELLING. It should be .com

9. EXECUTIVE SUMMARYINTERESTED Potential investor must be enough to keep reading. .com

10. EXECUTIVE SUMMARY Write it last so you can pull the info from the rest of the plan. .com

11. DESCRIPTION OF THE BUSINESS .com

12. DESCRIPTION OF THE BUSINESS What are its PRODUCTS& SERVICES? What does your business do? .com

13. DESCRIPTION OF THE BUSINESS .com Explain the BUSINESS MODEL.

14. DESCRIPTION OF THE BUSINESS Think through how you’re going to BRING IN MONEY so you and potential investors understand where the REVENUESwill come from. .com

15. PRODUCTS & SERVICES .com

16. PRODUCTS & SERVICES WHATdo you offer? WHY would anyone want it? What is your VALUE PROPOSITION? .com

17. MARKETING PLAN .com

18. MARKETING PLAN .com How will you let customers know what you have to offer so that they WANT TO BUY?

19. MARKETING PLAN .com Many entrepreneurs mess up on the MARKETING because they’re not SPECIFIC enough.

20. MARKETING PLAN .com Every dollar of revenue must be tied to a MARKETING activity and an EXPENSE.

21. OPERATIONS PLAN .com

22. OPERATIONS PLAN .com How does everything GET DONE within your business?

23. MANAGEMENT & ORGANIZATION .com

24. MANAGEMENT & ORGANIZATION .com Who is on your LEADERSHIP TEAM, what does each contribute, and how is the organization structured?

25. FINANCIAL PLAN .com

26. FINANCIAL PLAN .com Include FINANCIAL PROJECTIONS, and explain how much money you need, where you’ll get it, and how you’ll use it.

27. APPENDIX .com

28. APPENDIX .com Add your PRO FORMA FINANCIALS and any other attachments you want investors to see.

29. NEED MORE HELP?.com

30. NEED MORE HELP?.com This was a very brief overview. If need help writing your business plan, take the BUSINESS BUILDER WORKSHOP and get all of the details.

31. NEED MORE HELP?.com For free tips and info to help you plan, launch, and grow your new business, visit www.CateCosta.com.

Business Plan Basics

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