5. “Can the user accomplish their
goal?”
— Jared Spool, CEO of User Interface Engineering
Usability
6. “Did the user have as delightful
an experience as possible?”
— Jared Spool, CEO of User Interface Engineering
User Experience
7. Today’s Agenda
1. What is UX?
2. Skills for UX Professionals
3. Tools we use
Resource Link: http://goo.gl/kKF6Rv
8. Hard Skills
• User Research
• Copywriting
• Content Strategy
• Information Architecture
• Mobile Integration
• Project Management
• Visual Design
• Interaction Design
• Front-end Development
33. 1 Analyze 1 User Stories
“As a [insert role],
I want to [insert task],
so that I [insert driving
force].”
34. 1 Analyze 1 User Stories
“As a guest speaker at a GSLIS
class, I want to give an informative
talk, so that I don’t totally humiliate
myself at my alma mater.”
40. 1 Analyze 1 Personas
Name
Persona type
Age
Technical comfort
Job Title
Back story
Their ideal experience
Feel free to doodle!
Persona Template
Quote
“
_”
Tell us a bit about their lives
What concerns do they have? Why do they need this website/service? How have they found or heard about the website?
What’s stopping them from choosing the service/website or annoying them?
Their story including features and content which will help them have a great
experience
Sum up their experience with the