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Core Components of a Web 2.0 Product Launch

   Find your customers:                                                            Pay it forward:
   Use SEO & SEM to find people                                                    Twitter: Retweet followers so
   who are looking                           Follow        Be followed             they will retweet you

   Follow people who are talking                                                   Facebook :Create good stuff
                                                                                   to pass along so your fans will
   Advertise to people who may                                                     suggest a friend
   notice                              Retweet &                2nd degree
                                          DM                    followers
                          Fan                         Promote
      Advertise                                                                    Advertise            SEO/SEM
                         Page                          Web &
                                                       Social
                                                        Sites

 Promote
                                                                              Promote                       Capture
Web & Social                    Fans
                                                                             Social Sites                    Email
   Sites
                Fans
               Suggest                       Expand your story on                              E-news
               Friends                       YouTube & SlideShare



                                              CatherineSherwood.com

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Product Launches in the Web2.0 World

  • 1. Core Components of a Web 2.0 Product Launch Find your customers: Pay it forward: Use SEO & SEM to find people Twitter: Retweet followers so who are looking Follow Be followed they will retweet you Follow people who are talking Facebook :Create good stuff to pass along so your fans will Advertise to people who may suggest a friend notice Retweet & 2nd degree DM followers Fan Promote Advertise Advertise SEO/SEM Page Web & Social Sites Promote Promote Capture Web & Social Fans Social Sites Email Sites Fans Suggest Expand your story on E-news Friends YouTube & SlideShare CatherineSherwood.com