Catherine Giffi

Greater New York City Area United States

Director, Strategic Market Analysis at John Wiley and Sons

Advertising / Marketing / PR

Catherine [Cathy] Giffi is a strategic marketing leader dedicated to helping companies better meet the needs of the research community. She has produced groundbreaking studies on Open Access, Data Sharing, Society Membership, Peer Review, Patron Driven Acquisition, and Discoverability. She is passionate about uncovering truths that advance scholarship and further the missions of librarians, societies, and the research community. Thought Leadership "Sharing Data With My Co-opetition"​, Pistoia Alliance Debates (October 2015) "Trends in Data Sharing"​, ACS Division of Chemical Information (July 2015) "Barriers and Resistance to Sharing of Data"​, NFAIS (April 2015) "Maximizing Discovery