How to get more mileage from your blogs, photos, videos, e-books and other unique content. Travel & Tourism pros learn to maximize your professionalism by repurposing, sharing and recreating your content for a variety of different platforms. Understand more about sharing on Facebook, LinkedIn, your LinkedIn groups, Google+, Pinterest and video sites.

1. How to Repurpose YOUR Unique Content
Catherine Heeg
Save Time and Amplify your Message

2. Timing
Being in the right
place at the right
time is crucial

3. Save time
Amplify your message
Position as leader
SEO benefit
Why Repurpose

4. Repurpose – Time to Plan.

5. What is Unique Content?
Blog
Photos
E-book
Articles Video

6. Repupose
Share
Recreate
Repeat

7. Repurpose

8. Unique Content
OR Blog
Key Point
#1
Facebook
Link post
Key Point
#2
Facebook
Photo post
Key Point
#3
Facebook
Video post

9. Unique Content
OR Blog
Facebook
Post #1
Twitter
Twitter
Facebook
Post #2
LinkedIn
LinkedIn
Group
Facebook
Post #3
Pinterest
Google +

10. Unique Content
or Blog
Vine
You-Tube
Podcast

11. Repurpose
Share
Recreate
Repeat

12. Blog Sharing
Tools
• Shareaholic
• Share This
• Add This
Blog

13. Embed Tweet
Blog

14. Embed Post

15. Blog Round-up
Create an email
highlighting 2-3 of your
latest pieces of unique
content.

16. Best Practices
Timing

17. Repurpose
Share
Recreate
Repeat

18. Video
Customized Management Solutions

19. http://bit.ly/ExpGA http://bit.ly/ExpGA2

20. Stumped by
Learn more here:
http://bit.ly/TAvine
www.cmsspeaking.com

21. Photo Show

22. Power of Powerpoint
Source: SlideShare option in LinkedIn
PowerPoint Broadcast Slide Show
Create a
Powerpoint using
your unique
content

23. SlideShare
Share to
SlideShare

24. Create a
board
Customized Management Solutions
Add Blog
Upload
Video
Post
Photos
Always link back to the original web-based content

25. Repurpose
Share
Recreate
Repeat

26. Overview
Unique content
5-7 Facebook
posts
Each Post breaks
into 3-5 Tweets
Link to blog,
Pinterest board
or website
Google+ post
Link to blog,
website or
Pinterest board
3-5 Key Points
to LinkedIn
Issues to
relevant Groups
Link to blog or
website
Pinterest
Link to blog,
social sites or
website

27. Build your Biz
Travel, Tourism and Hospitality pros, join the conversation
and grow your business.
Click below for more social media knowledge
for our industry.

28. www.cmsspeaking.com

29. Free Resources
Click below for checklists and guides
for travel & tourism professionals

30. Knowledge without Action is like no Knowledge at all.
Unknown
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Facebook.com/CustomizedManagementSolutions
Pinterest.com/CatherineHeeg