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InfluentialSocialMediaTrends to
Followin2021
BY PRISM DIGITAL MARKETING
INTRODUCTION TO
SOCIAL MEDIA
TRENDS
Staying updated on the latest social
media trends helps you stand out among
the masses. Here are the most important
Social media marketing trends in 2021
that Social media marketing agencies
are keenly observing and that you can
also use to fuel your strategy.
GROWINGSOCIALMEDIATRENDS
Live videos hold users
attention 1 0 - 2 0 x
longer than pre-
recorded
Live streaming industry
has grown 9 9 % between
April 2 0 1 9 and April 2 0 2 0
6 3 % of people aged 1 8 -
3 4 are watching live-
streaming content
regularly
3 5 % percent of marketers
use live video
LIVE STREAMING
ONLINE STREAMING HAS GAINED SO MUCH POPULARITY
AND THERE IS A BIG CHANCE OF IT STAYING FOR A LONG TIME
SO YOU SHOULD DEFINITELY INCORPORATE IT INTO YOUR
SOCIAL MEDIA MARKETING STRATEGY.
EPHEMERAL CONTENT /
STORIES
• Stories are growing
15xfasterthan
feeds
• Collective audience for
Instagram, Facebook,
W
hatsApp is 1250
Million
• 62%of people show
interestin a brand after
seeing itin a story
VIRTUAL REALITY
• Global virtual reality market is
expected to increase to 5 7 . 4
m i l l i o n in 2021.
• There are 171 m i l l i o n active
virtual reality users worldwide.
• 8 0 % of virtual reality users are
looking for more social
engagement.
20.8% of social network users will use AR at
least once a month in 2021.
Augmented reality spending will reach $60
billion in 2021.
61% of people prefer to buy from sites
offering AR technology
AUGMENTED REALITY
SOCIAL COMMERCE
Social Commerce is on its way to becoming a
mainstream retail channel in competition with other
mediums like offline stores and e-commerce
websites.
60% of
people say
they discover
new products
on Instagram
200 Million+
Instagrammer
s visit at least
one business
profile daily
30% of online
shoppers say
they are likely
to purchase
social media
23.2% of B2B
decision
makers prefer
to contact
suppliers via
social media
PURPOSE-DRIVEN
CAMPAIGNS
According to a Twitter survey, 74% of
the respondents want brands to
showcase acts of kindness.
77% of the people feel more positively
about brands that display a supportive
front during a time of crisis.
86% of the people want brands to
support vulnerable members of the
society
88% of the respondents think more
support should be provided to front-
line health staff.
29% of the shoppers would switch to a
brand more suited and considerate about
his/her interests.
It is really important to make sure that your
content on inclusivity is well informed
Your brand’s social presence must reflect
your audience’s view on identity and
diversity
INCLUSIVITY AND
DIVERSITY
People prefer brands that are considerate
and passionate about the interests of their
target audience.
If you want people to trust you, you have to
be honest and transparent to them about
the brand
Engagement and transparency are the
two main factors that account for a
brand's ranking on social platforms.
It is okay to make mistakes. Just own up
to them through a heartfelt social media
message
It is crucial to have transparency and
authenticity if you plan on increasing your
brand engagement.
AUTHENTICITY AND
TRANSPARENCY
AUDIENCES
ENGAGEMENT
ON SOCIAL
This presentation highlights on how to expand your dynamic
social media strategy according to the current trends. These
latest social media trends will help you build a stronger social
media presence and will also assist you in expanding your
product or brand image.Strategy overview
CONCLUSION
Influential social media trends to follow in 2021

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Influential social media trends to follow in 2021

  • 2. INTRODUCTION TO SOCIAL MEDIA TRENDS Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.
  • 4. Live videos hold users attention 1 0 - 2 0 x longer than pre- recorded Live streaming industry has grown 9 9 % between April 2 0 1 9 and April 2 0 2 0 6 3 % of people aged 1 8 - 3 4 are watching live- streaming content regularly 3 5 % percent of marketers use live video LIVE STREAMING ONLINE STREAMING HAS GAINED SO MUCH POPULARITY AND THERE IS A BIG CHANCE OF IT STAYING FOR A LONG TIME SO YOU SHOULD DEFINITELY INCORPORATE IT INTO YOUR SOCIAL MEDIA MARKETING STRATEGY.
  • 5. EPHEMERAL CONTENT / STORIES • Stories are growing 15xfasterthan feeds • Collective audience for Instagram, Facebook, W hatsApp is 1250 Million • 62%of people show interestin a brand after seeing itin a story
  • 6. VIRTUAL REALITY • Global virtual reality market is expected to increase to 5 7 . 4 m i l l i o n in 2021. • There are 171 m i l l i o n active virtual reality users worldwide. • 8 0 % of virtual reality users are looking for more social engagement.
  • 7. 20.8% of social network users will use AR at least once a month in 2021. Augmented reality spending will reach $60 billion in 2021. 61% of people prefer to buy from sites offering AR technology AUGMENTED REALITY
  • 8. SOCIAL COMMERCE Social Commerce is on its way to becoming a mainstream retail channel in competition with other mediums like offline stores and e-commerce websites. 60% of people say they discover new products on Instagram 200 Million+ Instagrammer s visit at least one business profile daily 30% of online shoppers say they are likely to purchase social media 23.2% of B2B decision makers prefer to contact suppliers via social media
  • 9. PURPOSE-DRIVEN CAMPAIGNS According to a Twitter survey, 74% of the respondents want brands to showcase acts of kindness. 77% of the people feel more positively about brands that display a supportive front during a time of crisis. 86% of the people want brands to support vulnerable members of the society 88% of the respondents think more support should be provided to front- line health staff.
  • 10. 29% of the shoppers would switch to a brand more suited and considerate about his/her interests. It is really important to make sure that your content on inclusivity is well informed Your brand’s social presence must reflect your audience’s view on identity and diversity INCLUSIVITY AND DIVERSITY People prefer brands that are considerate and passionate about the interests of their target audience.
  • 11. If you want people to trust you, you have to be honest and transparent to them about the brand Engagement and transparency are the two main factors that account for a brand's ranking on social platforms. It is okay to make mistakes. Just own up to them through a heartfelt social media message It is crucial to have transparency and authenticity if you plan on increasing your brand engagement. AUTHENTICITY AND TRANSPARENCY
  • 13. This presentation highlights on how to expand your dynamic social media strategy according to the current trends. These latest social media trends will help you build a stronger social media presence and will also assist you in expanding your product or brand image.Strategy overview CONCLUSION