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Agent training unique style 1_2010

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Developing Your Unique Marketing Style Cathy Harrington, Director of Marketing
Agenda ,[object Object],[object Object],[object Object],[object Object]
Prospecting
Get your pipeline flowing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New leads: be patient and consistent ,[object Object],[object Object],[object Object],[object Object]
Sphere of influence: stay top of mind ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your farming area: become the familiar name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local business owners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunity: Past Clients ,[object Object],[object Object],[object Object],[object Object]
Past Clients: They know you ,[object Object],[object Object],[object Object],[object Object]
Stay in Touch ,[object Object],[object Object],[object Object]
Stratify your messages ,[object Object],[object Object]
Include a Call to Action: what do you want them to do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Job #1 ,[object Object]
Become Consumer Centric
Consumers: How have they changed? ,[object Object],[object Object],[object Object],[object Object]
Can the "me, me, me" show ,[object Object],[object Object],[object Object],[object Object]
Choose your niche and OWN it ,[object Object],[object Object],[object Object]
Does your professional niche brand you as a real estate expert, or someone who sells real estate? ,[object Object],[object Object],[object Object]
Marketing best practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Your Listings on the Internet
What Do Buyers Want Most When Searching Online for Homes?
How Buyers Found their Home: 2009 NAR: 2009 Survey of Homebuyers and Sellers
How Buyer Found Agent
Educate sellers about the Internet vs. newspapers ,[object Object],[object Object]
Realtor.com leads in page views among online real estate consumers.
Your listings on realtor.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Advertise Your Open Homes Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Prudential Marketing Resources
PrintShop on WebTop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PrintShop ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand yourself as the Neighborhood Specialist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Just listed/Just sold postcards
 
WebTop < Marketing < PrintShop
Short sale brochures
Useful Documents: Your personal market center ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prospecting flyers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Report Emails ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Webtop drip emails
WebTop Newsletter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eNewsletter ,[object Object],[object Object],[object Object],[object Object],[object Object],WebTop>Marketing> eNewsletter
eNewsletter on PREA Center
Property Flyers on WebTop ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sign Prospects up for Drip Email & Property Alerts ,[object Object],[object Object],[object Object],[object Object],[object Object],WebTop>Marketing>Useful Documents>Newsletters
Personal notecards generate referral business ,[object Object],[object Object],[object Object],[object Object]
Job #2 ,[object Object]
Wow Clients with a professional Listing Presentation and CMA. Create it online using WebTop!
Create Dynamic Listing Presentations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Fine Homes Program ,[object Object],[object Object],[object Object],[object Object],WebTop>Marketing> Useful Documents > Fine Homes
Fine Homes Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Orders placed by 2 pm PST are shipped overnight
Order 1000 Free Postcards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eCards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.prea.prudential.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prudential eCards features ,[object Object],[object Object],[object Object],[object Object]
Prudential eCards features ,[object Object],[object Object],[object Object],[object Object]
Job #3 ,[object Object],[object Object],[object Object]
[object Object]
The first time buyer is dominating the market today ,[object Object],[object Object],[object Object],[object Object],[object Object]
First-time buyers are young, and embrace technology www.car.org
Social media: Get started ,[object Object],[object Object],[object Object],[object Object]
Good Facebook Updates
Get started NOW! ,[object Object],[object Object],[object Object],[object Object],[object Object]
BluePrint – Company News ,[object Object],[object Object],[object Object]
Your resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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Agent training unique style 1_2010

Notes de l'éditeur

  1. Why buy leads from online companies that simply display your own inventory? We should devote more money to driving traffic to our own websites via search engine optimization and more web directory links on the Internet.