Here is a sneak peek at our September Edition of Paeds Biz. This edition features blogging, learning the lingo of the interweb, and tips for writing effective e-newsletters for your private practice. http://www.slideshare.net/CathyLoveNacre/welcome-to-the-june-edition-of-paeds-biz

1. Welcome to the
September Edition
of
Paeds Biz
How to improve your Paediatric
Private Practice

2. An Introduction to Cathy Love
Occupational Therapist, Coach, Author and Speaker
For first time readers a quick intro, I am Cathy Love and I am the founding director of Nacre Consulting and
I work with parents and disability service providers to achieve brilliant outcomes for children with special
needs. I provide a range of services:
- Private practice coaching to business owners
- Family Service Coaching for parents to help them manage their child’s team and services
- Clinical supervision to individuals and allied health professional teams
- Service delivery consultation to disability service providers
More to be read about all that over on my website www.nacre.com.au
Each month I write up news, useful information and pearls of wisdom for those working with children and
families in the disability sector. Given that it is a rapidly changing landscape and one that is increasingly
privatised there is typically lots of news to be shared.
“Paeds Biz” is a dedicated online easy to read FREE magazine for Australian allied health
professionals working with children and families.

3. This months topics include:
(Click through to an article below)
Blogging, Yes you can do it
Social Media Trends
Clickability
Issuu
Becoming Chief, How to lead your child’s special needs tribe
Tips for writing effective e-newsletters
Learn the language of the interweb
Private Practice Coaching

4. Blogging, Yes you can do it
I believe content marketing is perfect for allied health professionals as it
promotes our values, services and the outcomes we achieve with our
clients. Here are 5 top tips to get you started:
Keep your topics simple and write to solve a problem that your reader
(clients and future clients) may have
Content posts should be short and sweet, 300 - 500 words is ideal
If you are feeling bold and brave, try Vlogging; Video blogging. It doesn’t
have to be a sophisticated set up
For most websites it’s not too hard to add a blog plug in. Ask your techies. It
is easy to load the content and image on to your website
Next step is to promote your blog. Copy and paste the URL of your blog
pages into Facebook, Twitter, LinkedIn and Pinterest.
Click here to view the full article
“Content marketing is the creation and sharing of
online materials that doesn’t explicitly promote your
brand but helps educate others about what you do”
CLICK HERE TO GET 40 BLOG TIPS
(So you can have the school holidays off)

5. Social Media Trends
Cool products your business should be using:
Ripl enables you to produce and load customisable animated posts onto
social media
Flipagram is also an App that lets you create mini photo video story sets
for posting on social media
Instagram is huge and increasingly used by businesses to promote their
services. Video posts are escalating; commentary, hashtags and web links
are necessities
Video is taking the social media world by storm. YouTube, Facebook Live,
Periscope…. According to eMarketer, people are now watching an
average of 5 hours, 31 minutes’ worth of video every day
Facebook Live in five minutes or less you can present your best thinking
on current issues, provide suggestions and energise people to take action
Pinterest is one of the fastest growing social media platforms. It is
described as the world’s catalogue of ideas
Click here to view the full article
What social media action will
you now take?
How will you know if your posts
are successful?
What will future clients love to
hear about?

6. Clickability
Guest Writer Jenna Moffat
With the rollout of the NDIS having officially begun, people with
disability and their families are now making the choice as to which
service providers they will approach.
 Clickability is a platform where consumers can hear from their peers
and gain a snapshot into the supports that a service provider offers.
 The current list of subscribers include care agencies, allied health
professionals, and community-based groups that offer sport and
recreation or arts activities
 A staggering 87% of reviews submitted to the site are endorsements
of a service provider, whilst more than a quarter of reviewers are
crediting their service provider with helping them achieve positive
change.
 Support providers can engage with reviewers on the site, answering
questions or seeking feedback that can help them improve or
streamline their own service.
Click here to view the full article
“Clickability, a consumer rating and review website.
Very simply, it’s like Trip Advisor—but for disability
services.”

7. This e-mag is hosted by a platform called Issuu. I only discovered that
this was a thing last year and have since enjoyed a variety of reads.
The writing, editing, page design and magazine layout are all done in
separate programs outside Issuu. When it is all finalised it gets
dropped into Issuu, we then share the link with you via Mailchimp.
I would love you to follow me on Issuu. Here’s how you do it.
Clicking ‘Follow Publisher’ below the publication you are reading
Click here to view the full article
Issuu
OR By clicking the green “Follow” button on our profile
page. Once that is done, you’ll see all new uploads and
stack additions from Cathy Love in your Feed.

8. As a parent of a child with special needs there is always a lot going on.
Parents may feel overwhelmed by child development experts, therapy,
appointments and complex systems. This leaves parents tired, overwhelmed
and feeling guilty that they should be able to do it all for their child.
Becoming Chief is book written for parents and service providers. It is
written to help parents find their way, gather their support tribe, set goals
and manage their child’s team and program. All the tough topics are
covered, wonderful real life stories told and mountains of parent wisdom
shared. It is easy to read, practical and energising.
Becoming Chief is written by Cathy Love, Occupational Therapist, Coach,
Speaker and Author. She writes to her passion of helping parents feel
strong, informed and organised so that they can powerfully advocate for
their child.
Her book has been reviewed by Source Kids Magazine, Amaze, USA’s
Autism Parenting Magazine and other publications.
Click here to view the full article
Available now from
the website
E-book available to
purchase here

9. Tips for writing effective
e-newsletters
A monthly newsletter is a powerful way to connect with current and
future clients and referrers. It’s also a manageable way to develop your
database, tech and writing confidence. Here are some tips to get you
started:
 Write how you speak It is ok to write in a ‘smart casual’ manner.
Write in your professional talking voice, just as you would if your
client was standing with you in conversation.
 Use images to support your words. They will break up the written
content and build strong memories.
 Short and sweet. Your clients are probably time poor. A five minute
read is ample, so your entire newsletter may only be one to two
thousand words.
 Write in short paragraphs with a mix of sentence lengths. This helps
sustain the reader’s interest. Don’t waffle on. Ever.
 Write with a client in mind. Marketers often speak of mapping an
ideal client architype or avatar. This helps keep your content focused
and useful.
Click here to view the full article
 Don’t sell too hard. Content marketing is all about
providing lots of targeted helpful information that works to
build knowledge and trust.
 Seasonal topics. Plan content that is relevant to your
readers lives.
 Getting it out there. Mailchimp is the tool of choice for
distributing your e-newsletter.
 The wrap Enjoy the process of writing and connecting with
your readers.

10. Learn the language of the
interweb
Like all speciality fields there is a lingo and it helps to understand some
of the terms when working with your web developer and SEO advisors.
SEO stands for Search Engine Optimisation. Good SEO helps your
website get found on search engines such as Google.
Page rank is an algorithm used by Google to rank website pages in order
of importance.
Landing page is the page on your website that you lead people to.
Hyperlink is an electronic link that sits in a document and takes you
through to another page of document.
Keyword is the word or phrase that people type in to their search engine
to help them find what they are looking for on the internet.
Website front end is what the viewer sees online. Back end is what you,
the website owner and tech team see and work on behind the scenes.
Click here to view the full article
Google analytics provides you with a dash board of statistics
about who has visited and used your website
Back links are links to your website that sit on other people’s
websites.
Domain Name is your website’s unique electronic address on
the World Wide Web.
Web hosting is a business that provides the technology and
services needed to keep a website up and available on the
internet.

11. Book a FREE 30 minute chat with Cathy today
PRIVATE PRACTICE COACHING
How could a private practice coach help you?
Need a hand with policies and procedures?
Where is your business plan up to?
Cathy Love is a specialist business coach who helps paediatric private practitioners run
powerful and profitable businesses.
As a private practice pioneer in the 1990’s, Cathy started, sustained and sold a successful
Melbourne business. She understands the lurking fear of failure, the stress of being an
under-skilled manager and never having enough time to do anything well. She gets the
loneliness, the worry and the frustration of being chronically over worked and under
recognised.
Through her coaching programs, her clients gain skills and confidence to develop
business plans, policies and procedure manuals, manage and lead people, develop
innovate products, understand profit, market their services and install strong processes.
They get their management mojo kicked into gear.
Cathy passionately coaches and mentors her global clientele. The process is respectful,
practical and focused, discussions and solutions are specifically tailored to what you and
your business needs are, then and there. Her clients are left feeling energised and
significantly more confident in their ability to assertively manage their businesses. Her
knowledge of the business of allied health and the changing disability landscape is
unique and highly sought after. cathy@nacre.com.au 0448 316 319
Cathy’s specialist private practice coaching sessions are
delivered via Skype, teleconferencing and face to face, when
logistics permit.

12. VIEW THE FULL
VERSION OF
PAEDS BIZ
SEPTEMBER EDITION