This document discusses the importance of social media for small businesses. It notes that social media refers to websites where members can interact and exchange ideas. The document recommends that small businesses explore different social media sites to see where their target audience spends time and which site they prefer. It advises businesses to start conversations on social media, share helpful content, and engage with their audience on different platforms. The document emphasizes optimizing content and profiles for mobile access.

1. Social Media for
Small Business#smwsmallbizsn
September 24, 2013 1:00
#SMWCHICAGO
CHICAGO

2. Social Media for
Small Business Where Is
Everyone
and Do I
Need to
be There
Too???
Cathy Rubey, InGe, Inc.
@ingeinc www.InGe-Inc.com
630-302-5206
#smwsmallbizsn

3. Why Be on Social Media?
I already have
enough to do.
I’m an expert
at 1 business
already.
Really, I gotta
learn this
business too?
I can’t keep
track of all those
passwords.
I don’t want
people in my
business...
NOT

4. Social Media -What’s That?
• Social Networks
• Social Networking
• Social Media
ALL refer to websites with different themes and
platforms where members can interact and
exchange ideas and artifacts.

5. Social Membership
• 1 Billion+
• 500+ Million
• 400+ Million
• 300+ Million
• 100 + Million Blogs
• 25+ Million (5x women/men)

6. GOT IT!
So Where Should I Be?

7. This Might Help
• Explore Each Site.
• When Do You Have Time?
• Which Site Do You Like?
• Can You Delegate?
• Check Out the Competition!

8. What to Do When You Get There:
• Start a Conversation
• Be HELPFUL or USEFUL
• Share Relevant Content to Your Networks

9. Engagement
Twitter = Seconds
Facebook = Hours
Website = Days

10. And, Oh. By the Way...
Raise Your Hand If...

11. Smartphones

12. From Flip to Smart Phones

13. So...Optimize for Mobile
• Content mobile friendly
• Share content across channels
• No Crazy Fonts/Effects
• Use Mobile to update channels
• Mobile Apps (aka “mobile
applications”) are Where It’s At!

14. Final Thoughts
1. Make sure all your channels link to each other and a central website.
2. Have all of your pages and profiles include same call to action (call,
email, visit, etc.). This creates a solid digital presence and awareness
for you and your small business.
3. Schedule regular updates and notifications.
4. Delegate. Monitor. Remember that once profiles and accounts are
created, it takes just a few minutes a day to monitor and add content.
Or...
5. Outsource to a specialist who meets your needs and budget.

15. For More Info
Visit http://www.slideshare.net/CathyRubey
to download this presentation and others to
help you grow your online presence.

16. • IT Solutions
• Business Solutions
• Staffing
• Payroll Services
• Project Management
• Evaluation
• Marketing
• Advertising
• PR Services
• Web Design
• Writing/Editing
• Production
Need More Help?
www.InGe-Inc.com
630-302-5206

17. Thank You!
#SMW13
@INGEINC
Info graphics and
data via Pew
Research Center’s
Internet & American
Life, Nielson,
Mediabistro,
STRATA,
MarketMeSuite,
PLACESTER,
Endgadget
Music by Vonmodik
used with permission.
Chicago
Architectural
Foundation
SMWChicago
Volunteers &
Sponsors

18. THANK YOU
Cathy Rubey, InGe, Inc
Owner/Creative Director
Cathy@InGe-Inc.com
www.socialmediaweek.org/chicago @SMWChicago
CHICAGO