1. Superga X CHULAAP
ThisSummer,Supergabringsyouan exclusive andmust-havecollaborationdesignedbythe acclaimed“Prince of Prints”
Chu Suwannapha.KnownforhisvividlyelectricandAfricaninspiredstyle,Churecentlydebuted CHULAAP, auniversally
acclaimedcollectionatthisyear’sSA MenswearWeek. Thai bornand Cape Town basedChu isthe firstSouthAfrican
designertobe askedto collaborate withthe powerhousebrand.The collectionwill be available forpurchase by
international partnersbothinstandalone stores&online.
Supergahave alwaysbeenatthe forefrontof designpartnershipspreviouslycollaboratingwith acclaimedfashion
housesVersace,Rodarte andLibertyof London.
Evidentinhisfusionof a multitude of Africaninspirations ChuSuwannaphabringsyears of fashionanddesign
experience tothe table,currentlystandingasFashionDirectorof the Media24 titlesYou,Huisgenoot&DRUM. You only
have to checkout hisInstagrampage (@ChuSuwannapha) whichiscuratedwiththe aestheticskillof amodernart
gallery. Chureferstohisrange as “AFRO POP”, referencingSouthAfricanculture andstreetstyle;arange he hasalways
hopedwould addvalue toand inspire the creative industry. Asthe designerbehindCHULAAP,Chu hasmanagedtowork
withprintsina contemporaryformatwhile payinghomage totheir origin. Regularlyspottedonbestdressed listsand
streetstyle blogs,Chu isa fearlesstrendinfluencer. “The aimof the Supergacollection istocelebrate Africa”explains
Chu.
The SupergaX CHULAAP collectionoffers three distinctand vibrantshoe designs.The classic2750 featuringa colourful
Ndebeleprint. The 2790 monochromatic“AFROPOP”platformsneaker,astyle thathas provena greatsuccessforthe
brand inpast seasonsreturnswithaCHULAAP flavour.The 2311 slip-onfeaturinganAfricanwax origami printthatisa
nodto Chu’s Thai heritage andsignature motif. The three shoe designshave aunique artistic,ethnicquality thatwill be
a definite collector’sitemforsneakerheadsandfashion-loversalike.
“Chu is probably,in my opinion,oneof SouthAfrica’smostuniqueand inspired designers.Ifell in love with his designs
instantly,butmoreimportantly howbeautifully heputsit all together.He managesto create artin a single tailored shirt,
pantsuit,backdrop and Instagramstill.He seesthe big picture when it comesto all thingssleek,elegant,contrasting,
bold and effortlessly chic. This mirrors whatourteamat Superga feelaboutfashion and whereweaiming our growthas
a brand. IknewI wanted Superga to do something outstanding thissummerthatappealsto thosewilling to takea risk
with their personalsenseof style; designsthatwould notonly resonatewith South Africansbutcausea stir with
internationalfashion-watchers,too.When Ifirstmet with Chu,hementioned thathe wanted thiscollaboration to
‘celebrate Africa’.Thisis when I knewI wanted to workwith him on this project,notonly becauseethnicprints could not
be a biggerinternationaltrend on the runwaysatthemomentbutbecausethis had the opportunity to highlightour
wonderfulcontinent,it’suniqueapproach to design and fashion and it’sundeniablevibrancy.Chu’sunparalleled talentis
only matched by his good,kind nature – it wastruly an honourto workwith him." Katy Ward,MarketingManager at
SupergaSouthAfrica.
2. “I am a bigfanof the Supergabrand.Designingyourownshoe collectionisanydesigner’sbiggestdreamandI simply
couldnot passup an opportunitypresentedbySupergatocollaborate.Theirclassicblankcanvasallowedme the
creative freedomtodesignaCHULAAPflavorSupergacollection,”
The SupergaX CHULAAP collection will be availableatselectedSupergaConceptStoresstartingfromR950 – R1500.
For furtherretail informationplease contact:(011) 608 0023 or view www.superga.co.za
Photographer:PeetMocke
PhotoAssistant:ZakDique
Graphic Designer:GarethSeiler
For press inquiries please contact
janna@jkpr.co.za OR patricia@jkpr.co.za
