Small Fry final MassChallenge pitch. Social enterprise harnessing the digital talents of lower income youth to drive local small business growth online.

1. Harnessing the digital talents of youth to
drive small business growth online

2. 6 million
youth age
17-24
18%
unemployment
Onadi, digitally savvy young man

3. 27 million small
businesses
50% fail within 5
years
92% of job loss
Todd, Owner of Belin Sport & Fitness

4. vNeed Jobs
Power the EconomyvHave Talents
Need Help Online

5. Stronger Urban Communities

6. Marketing Projects
Virtual
Apprenticeship
Pre-scoped Projects

8. • transferrable skills
• resume building
• income
• affordable
• new customers
• save time
• creativity of youth
+
Value Proposition
career mobility stronger bottom line

9. Market
$50 BIL
6 million
unemployed youth
27 million
small businesses
RESILIANT LOCAL ECONOMIES

10. Competitive Landscape
Affordable
Local
Impact
Partnerships
Quality
Control
√
√
√ √ √
√
√
√
√

11. Sustainable Business Model
Avg. Fee
$350/project/month
60% Youth
• 35% above
federal min. wage
40% Small Fry
• Staff salaries
• Technology
40%
60%

12. 2016 2017 2018 2019 2020
5 mil
10 mil
20 mil
40 mil
earned charitable
15 mil
25 mil
30 mil
35 mil
youth wages staff + tech
Income Expenses

13. 0
2250
4500
6750
9000
2016 2017 2018 2019 2020
Social Impact
Cumulative
Wages
$46 mil
Cumulative
Revenue Increase
$120 mil
Small Biz
Youth

14. The Team
Founder & CEO
Cecilia Foxworthy
CMO
Grace Moore
Special Projects
Evan Smith

15. Mentors and Advisors

16. Traction
MassChallengeBefore
Launch in
new city
New
curriculum
5x partners
2x youth
employed
2x small
business
clients
$15k
grants
7 youth
employed
10 small
business
clients
tested with
80
businesses

17. Expansion
Next
Raise
$150k
40 youth
employed
80 small
business
clients
Support
staff
Technology
National
expansion

18. The Everyone Economy. Open for Business.