Here are some tools to building an effective website and ensure your website is working for you.

1. Building an
Effective
website

2. 1. Content
Helps users obtain information on what
services/products offered. Content will also
assist with Search Engine Optimization.

3. 2. Load Time
With more and more information becoming readily
available, the longer a person has to wait to
get information, the quicker he/she will leave
your site.

4. 3. Tags
Proper tags help search engines organize and
display your website when people are searching
for you or your services/products.

5. 4. Alt Text
Provides extra information for images on your
site which may not be visible to all. It also
assists search engines to identify what an
image is and if it is relevant to what a person
is searching.

6. 5. Responsive Design
Ensures your site renders on all devices
appropriately providing consumers the best user
experience based on the device they are using.

7. 6. Easy Navigation
Important for users’ experience. If they can’t
easily find what they are looking for, they
will quickly leave and likely head to your
competitor.

8. 7. Analytics
Knowing how your viewers are using your site is
imperative. By identifying where they go and
where they leave, you can adjust your site for
greater success.

9. 8. Social Media
Maximizes online exposure and integrates social
media with your website. Lets viewers know
where else they can find you and encourage them
to engage with your brand.

10. 9. Contact Info
Be accessible. Keep it easy for users to
contact you if they need more information.

11. 10.Ownership
Ensure you own your website and the content on
it.

12. For more information:
Cecilie Burleson
cburleson@westhawaiitoday.com