Improving consumer insight and driving effective engagement in healthcare

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What if your organization could cultivate more members, encouraging them to stay with your plan and actively engage in their health? What if you could identify individuals who are shopping for health plans and market to them at just the right time? Or deliver repeatable, consistent, positive customer service and care experiences, regardless of engagement method? With deep insight into consumer behavior and preferences, healthcare organizations can execute targeted engagement strategies that yield richer results. This white paper discusses ways your organization can leverage innovative big data and analytics capabilities to thrive in a changing healthcare landscape, including simple steps you can take now—starting with a technology foundation you can build on to increase customer-centricity over time.

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