Upselling and cross-selling in odoo e-commerce encompass every online business needs. Odoo e-commerce features like cross-selling and upselling, not only helps in increasing the business revenue and profit, but also upholding high customer satisfaction.
2. INTRODUCTION
Upselling and cross-selling are two important techniques used in Odoo e-commerce for the
purpose of increasing business revenue. Both the techniques even though similar in their names,
they are not similar when it comes to their functionality. In this blog, we will discuss how
upselling and cross-selling are made possible in Odoo ERP software.
In upselling, what the seller generally does is that he will encourage the customer to go for a
higher end product which is more costly compared to the base variant. The added feature on the
base variant will sometimes be just luxury add-on, but the seller will try to make sure that the
customer ends up in buying the higher variant itself. The examples of mobile phones can be
taken into consideration here. Most phones will have a base variant and a top variant. The
maximum marketing and promotions will be given to the top end variant so that customers are
more inclined to that variant and ends in a good sale. This process is briefly called as upselling.
3. Now when it comes to cross-selling, it is a method of selling co-products or accessories along with the
main product. This too will come under the marketing gimmicks section. In e-commerce websites
particularly we can see if we are up to buying a product, there will be some extra products along with
our main product under a tagline called “things usually bought together”. For example in the case of
mobile phones, the co-products can be screen guards, headphones, VR box etc.
Odoo ERP enables the provision for both up-selling and cross-selling. In this blog, we will discuss how
upselling and cross-selling is made possible in Odoo/Open ERP software.
4. Upselling
To include alternative products;
Go to the sales tab of the product detail form. From there select alternative products. Try not to push
the number of alternatives above three to avoid confusion in the customer side.
5. Here the suggested products space is where we will include the extra variants of the products for
carrying out upselling.
Now go to the customize menu of the product web page and then turn on alternative products.
6. Cross-selling
While cross-selling is considered there are two kinds of extra product sets to be considered. They are
accessory products and optional products. The accessory products are found on the checkout page and
optional products are found on a new addition to cart screen which is not installed by default.
Accessory products
To include the accessory product;
Go to the product detail page, from there on the sales tab select accessories.
Here you can add your accessory products.
In case if there are many accessories added to the cart, an algorithm is there to find out the best
accessory.
7. Optional products
Unlike accessories, optional products are directly related to the main product. For example
warranty, additional components etc. Here when we add the main product to the cart a
pop-up screen showing the optional products will appear.
To include optional products;
In the apps menu, install e-commerce optional products. To allow search on add-ons rather
than the main app, only remove the default filter.
8. Now go to the product detail form, from there in the sales tab select the optional products option
and add the optional products. Here the quantity of the main item and quantity of optional items
added to the cart will be the same.
is is how we include upselling and cross-selling options in Odoo e-commerce.
9. Refer this link for more :
https://www.cybrosys.com/blog/upselling-cross-selling-in-odoo-ecommerce
10. Thank You !
Cybrosys Technologies Pvt. Ltd.
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Calicut University P.O.
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Kerala, India - 673635.
Cybrosys Ltd
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England,
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Cybrosys Technologies Pvt. Ltd.
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India-682030.
