Delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like user segments, default reports & insights in Google Mobile App Analytics.
Measuring and Optimising Apps using Google Mobile App Analytics
1. Measuring and Optimising Apps
using Google Mobile App Analytics
@buyukgokcesu
BoostingConversion.com
BoostingConversion.com
Cemal Buyukgokcesu
Analytics and Conversion Consultant
2. PCs are now small share of connected devices…
Mobile is the only media time that’s growing
Source: Business Insider
4. Main Idea
Maximize value of each
screen
Main Idea
Get users to look at more
pages
Main Idea
Get users to come back
more often
Main Idea
Attract new users to the
site
Loyalty
Sessions / User
RPM
Revenue / Screen
Depth of Visit
Screens / Session
Session Durat. / Session
# of Users
Revenue / User
LONG TERM REVENUE
Why does digital analytics matter?
31. Breaking Down Cross-device Barriers
Mobile Web
& App
Desktop
Website
Game
Console TV
Set-Top-Box
Point of
Sales
User ID
Client ID Client ID Client ID Client ID Client ID
&cid=111 &cid=222 &cid=333 &cid=444 &cid=555
5 Users
1 User
&uid=456