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Drinking from the Fire Hose:
Tools for Interpreting and Teaching
            with Big Data

        Mark Frydenberg
        Bentley University
CourseMate
 Enhanced
  Edition
77 Movies and TV Shows!
What's your Bacon Index?

                 2   Ann
                                     Joe
                                 3
       Bob


                             2       X
                                     4

             1                             Kim
                     Kevin
APIs
Friend of a Friend
Social Graph
Big Data

'Big data' refers to a
collection of tools,
techniques and
technologies which make
it easy to work with data
at any scale.


                            powerof60.com
The Road
3 V's

• Volume - amount of data is larger than
  those conventional relational database
  infrastructures can handle
• Velocity - the rate at which data is
  generated, processed and analyzed in
  (real) time
• Variety – data formats are unstructured
  and inconsistent
Volume: How Big is Big Data?
Yottabyte?
Walmart

• Walmart collects more than 2.5
  petabytes of data every hour from its
  customer transactions.
• A petabyte is one quadrillion bytes, or the
  equivalent of about 20 million filing
  cabinets’ worth of text.


   http://hbr.org/2012/10/big-data-the-management-revolution/ar
Velocity: Drinking from the Firehose

• Scrutinize 5 million trade events created
  each day to identify potential fraud
• Analyze 500 million daily call detail
  records in real-time to predict customer
  churn faster
A Variety of Big Data Sources
McKinsey&Company Report (2011)

• Data is part of every
  industry and business
  function.
• Data creates value.
• Big data becomes a basis
  of competition and growth.
• Some sectors will achieve
  greater gains.
• Shortage of people with
  analytical skills.
• Need policies related to
  privacy, security,
  ownership.
Twitter
Twitter



3000 tweets per second
data is disorganized
How does twitter use its data?
Twitter Visualization
Big Data Technologies

• HADOOP: scalable
  storage, parallel
  computation
• NoSQL: distributed
  querying
What this Means

• Change your web page and Google finds it
  in minutes.
• Ten years ago, you would have to submit a
  request to Yahoo! to reindex your site.
• All you need is a lot of servers.
• Google has a million of them.
• No problem.
http://aws.amazon.com/big-data/
Collaborative Filtering
Collaborative Filtering

The Black        Black
                          Camera   Tripod
 Stallion        Beauty




            Me                     You
Variety: Semantic Web
RelFinder
Unstructured Data
Health Care
Analyzing Big Data
explore.data.gov
Searching Big Data
Fusion Table Visualizations
Fusion Table Visualizations
Fusion Table Visualizations
Mark Frydenberg

              mfrydenberg@bentley.edu
             cis.bentley.edu/mfrydenberg
CourseMate
 Enhanced
  Edition
               Invite me to your school!

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Course Tech 2013, Mark Frydenberg, Drinking from the Fire Hose: Tools for Interpreting and Teaching with Big Data

Notes de l'éditeur

  1. 6 Degrees of Kevin Bacon, Name is Dumb Luck6 Degrees of Separation – within networks of people or things, there is a theoretical maximum of 6 points between any two nodesThat’s the Bacon IndexBob is 1, Ann is 2, Joe is 3. Index can only get so big because of interconnections.If Kim is connected to Bob, Kim is 2, not 4.
  2. Twitter can’t be structured. Twitter is a bunch of words that humans are the best at parsingAnd so again we’re back to the 3 V’s, Volume, Velocity, and Variety. Not only is twitter’s data disorganized, it handles over 3000 new tweets per secondTwitter is using this data to recommend things to you, and it does it all lightning fast through an engine called Storm
  3. If Amazon can see that lots of people buy forks and knives together, or that people buy curtains and curtain rods together how do they not recommend everyone who has bought a wrench set or a copy of black beauty buy them together if someone else has?This is where things get complicated
  4. Twitter isn’t the only place where unstructured, realtime data is being processed. Facial recognition is a massive big data problemYour iPhone does facial recognition. Facebook does facial recognition. Aperture learns about faces from hundreds of data points and can help you find who is in what photos. Amazing.How do we do this so quickly?
  5. Should it be opt-in only? http://www.code.org/sites/all/themes/codedotorg/logo.png
  6. - Hereis a blood pressure monitor fromiHealththat stores yourblood pressure data in the cloud.
  7. Here’s an appthat monitors yourheart rate fromyourphone’s camera, amazingstuffSo all thiswellness data isnowbeingcollectedubiquitously. How canitbeusedsecurely and effectively to make all of us healthier? This is the big data problem in health care