1. The document discusses best practices for fact checking, including setting up processes, designating staff, and having fact checking resources readily available. 2. It provides tips for choosing claims to fact check, such as those that are provable, singular, and used in major political ads. 3. The fact checking process involves contacting subjects, gathering evidence, interviewing experts on different sides of the issue, and selecting a conclusion rating. Promoting and evaluating fact checks is also discussed.

1. Fact checking:
A studio workshop
Presented by the American Press Institute, with PolitiFact. Funded by:

2. “The hunger for truth remains a
universal human desire, and that's
what gives fact checking its power.”
--Angie Holan, PolitiFact editor

3. Q: Why now?
A: The rise of “the misinformation
industry”
● $6 billion spent on 2012 campaign, the most
expensive in history
● $970 million spent by outside groups on political
messaging in 2012
● Estimated $1 billion spent on local races

4. What is fact checking?
(Click on the link above to see API’s crowdsourced definition. )

5. 1. How (and why) to set up a new fact-checking process.
2. The best fact-checking resources.
3. Begin an actual fact-checking story for publication.
4. How fact checking can help your news organization -
and journalism.
What you’ll learn and do today.

6. Readers want fact checking

7. What readers
think
Readers are impressed
Thorson, unpublished
Fact
Checking
Lazy
Super
Lazy

8. Impact on
politicians
Candidates paid attention
when “threatened” with fact checking
Nyhan, Reifler: “The Effects of Fact-Checking Threat” 2013

9. Guiding keywords:
Transparency
Words
Checklist

10. Getting started:
1. SET UP A PROCESS
2. DESIGNATE A STAFF
3. GET ARCHIVES IN ORDER
4. HAVE DATA, RESOURCES AT HAND
5. USE DOCUMENT SHARING
6. KNOW THE TOOLS
7. ESTABLISH SOCIAL MEDIA ACCOUNTS
8. TAKE A SEARCH TUTORIAL. (WHY?)
9. CREATE BRANDING, FORMAT

11. 1.Set up a process

12. 2.Designate a staff.

13. 3.Get your archives in
order.

14. Have data and resources at
hand.
American Press Institute resource page
FactCheck.org resource list
Money in State Politics
How to fact-check a candidate resume
VoteSmart
New Jersey Data Book

15. New
Jersey
Data
Book

16. Expanding Utility of the Data
• Municipal and school data organized by county
• County, Legislative & Congressional District statistical summaries
• Cross reference for all municipalities by LD/CD

17. New Jersey Data Book
…from print…to online

18. Releases and Plans
• Fall 2014 – open with 4 years of data
• Fall ‘14 to Spring ‘15– additional data from prior
books and years
• Plans:
– Additional school district data
– 39 years of historical data
– Links to new state data sources
njdatabook.rutgers.edu

19. Use document sharing.
Google Docs
DropBox

20. Know the tools.

21. USE THE TOOLS.
● TinEye
● Skeptive.com and Fiskkit.com
● Snopes
● Spokeo IceRocket ZabaSearch
● WolframAlpha
● Google Maps/Earth, Google Translate

22. Establish social media
accounts.

23. Take a search tutorial.
Why?

24. Create branding, format.

25. To rate or not to rate?
Washington Post Fact Checker:
Pinnochios

26. PolitiFact.com: Truth-o-
Meter

29. VIDEO FACT CHECKING
BEST PRACTICES
➢Preview
➢Distance
➢Disclaim
➢Displace
➢Recap/transcript

30. Go to:
bitly.com/
videofacttips

31. Go to:
bitly.com/
videofacttips

32. Go to:
bitly.com/
videofacttips

33. Go to:
bitly.com/
videofacttips

34. Go to:
bitly.com/
videofacttips

35. Some tips for the web/print
fact check
● Do not use video ad in its entirety.
● Use consistent title/branding, image, label.
● If you use a rating system, it should be visually
concurrent with the fact check narrative.
● If you don’t use a rating system, indicate your
true/false assessment in the first paragraph or two.
● Agree on a standard length.
● For inconclusive fact checks, consider a regular story
format instead.

36. Pop quiz!
Review this video for violations of best practices

37. Where do you find facts to
check?

38. Even
campaign
songs can be
fact-checked!

39. Choosing the best facts
to check
● Provable
● Singular
● Defensible method and criteria (i.e., not
random)

40. Some quantifiable criteria for choosing a
fact:
○ Biggest ad buy
○ Social media shares
○ Comments
○ Appearances on talk shows
○ Candidate viability (poll rankings)
○ Reader metrics
○ Repetition of main theme(s)
○ Equal opportunity for all parties?

41. The scorecard
Equal opportunity for all candidates?

42. Categories of Deception #1.
DECEPTION BY ADDITION AND SUBTRACTION
● Deceptive dramatization
● Out of context words and phrases
● Misuse of words/phrases from
legitimate sources
● Deception by omission
● Cherry-picking stats

43. Categories of Deception #2.
DECEPTION BY ASSOCIATION
● Visual selections
● Irrelevant narrative
● Guilt by disassociation
● Guilt - or gilt - by association

44. Categories of Deception #3.
DECEPTION BY WORDS
● Insinuation/innuendo
● Glittering generalities
● The (false) power of the crowd
● Hypocrisy and double standards
● Conspiracy theories

45. Test
yourself:Fi
nd the red
flags

46. The fact check: 7 steps
STEP 1: Contact the subject(s).
STEP 2: Gather initial evidence and list of experts,
including social media.
STEP 3: Contact experts: pro, con and neutral.
STEP 4: Interview the subject(s), questions in hand.
STEP 5: Corroborate and analyze evidence.
STEP 6: Select the rating/conclusion.
STEP 7: Edit and Review.

47. No, you’re not finished yet

48. Why
market
your
fact
check?

49. We have an image problem.

50. Market & promote your fact check
● Understand how and when to reach your
audience through social media.
● Consider other ways to promote your fact
check: News partnerships; classrooms; non-partisan
organizations (League of Women
Voters, American Press Institute)
● Use aggregators: RebelMouse, Trove, Reddit,
PolitiFact column

51. Fact check post-mortem
● Read the comments, social media. What
could you have done better?
● Respond when warranted. Correct when
needed -- and be transparent.
● If the “fact” is false, watch for repeat. Then,
consider another fact check.
● Archive!

52. Evaluate a fact check
Go to:
bit.ly/checkfact

53. Reno Gazette-
Journal’s Fact
Checker: Black on
black killings
Evaluate a fact check

54. Evaluate a
fact check
The ad
The fact
check

55. LUNCH BREAK VIDEOS
FACTCHECK.ORG. - Women’s pay
JON STEWART and PolitiFact
STEPHEN COLBERT and “Truthiness”
RACHEL MADDOW and PolitiFact

56. DO YOUR FACT CHECK
1. Choose your fact check.
Why did you choose this one?
2. Map your plan with our “7 Steps.”
Who will you talk to and what will you ask?
2. Identify the forms of deception.
Explain it to your readers.

57. Need inspiration? Ideas?
Check out this fact check.
Note especially:
-- Sources of information
to support/debunk the claim.
-- Examination of
“deception by omission.”
-- Call for more details and
context.
bit.ly/gardnera
d

58. QUESTIONS?
The American Press Institute’s Fact-
Checking Project