The High Five Conference is an annual event hosted by the Triangle AMA that brings creative and marketing together in the Triangle. This year, Centerline Digital was tasked with managing all social content for the High Five Conference handles on Twitter and Instagram. Going into the conference, we wanted to be as organized as possible to ensure the channels were populated with engaging content in a timely manner. We divided the tasks to ensure we made the most of our small team: • Monitoring and responding on Twitter • Generating original social copy related to sessions and announcements for Twitter • Taking pictures and creating captions to post on Instagram • Interacting with attendees After the event, there was so much activity on the hashtag #High5Conf that we wanted to compile some of the highlightable moments from social content that was shared at the event. Utilizing tools such as Sysomos and Simply Measured, we were able to capture some of those moments and put together a simple and fun recap.