This presentation focuses on how and why Centerline Digital became a customer of IBM PureFlex, IBM Storwize V7000 Unified, IBM Endpoint Manager, and a redesigned network infrastructure. Also covered are the results Centerline Digital is realizing from these products — both IT value and a business value — as well as how it helps us as a company to continue to innovate and collaborate faster and better than we could with our old IT infrastructure.

1. CENTERLINE DIGITAL
STRATEGY, DESIGN & TECHNOLOGY FOR CONTENT MARKETING
Our IBM® Story
Edge2013 - June 13
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2. Adam Mittner
Digital Video & Computer Science Degrees
Video Editor
Videographer
Art Director/Team Manager
OPERATIONS MANAGER
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3. We believe in
accountable creative:
strategies and assets that our clients
love, and that achieve business goals.
WE ARE A
CONTENT
MARKETING
AGENCY
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4. Our IT Challenges
nnnnnnnn
4xemployee growth in 3 years
nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
Make shift, piecemeal infrastructure
None, to one IT guy
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5. Achieve Success
2key elements
Talented people
Right technology
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6. Production Triangle
QUALITY
SPEEDCOST
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7. Our IT Requirements
4areas of improvement
Network/Connectivity
Better/Faster storage
Easy Management
Computing power
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8. HOW DID IT ALL START?
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9. Proposal Phase
Multiple in-person meetings
Honesty
Research/Customization
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10. The Solution
IBM PureFlex™
IBM System x®
IBM Storwize® V7000 Unified
IBM Tivoli® Endpoint Manager
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11. Network Infrastructure
4areas of improvement
Connectivity/Design
20GbE active/active bond
40GbE future expandability
10GbE backbone
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12. Computing Power
IBM System x240
Virtual Machines
2-4xperformance improvement
Fast/Easymanagement & deployment
Expandablityfor the future
4x3x1x 2x
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13. Computing Power
IBM System x240
Render-farm nodes
530%total across 10 nodes
2mslatency
530%
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14. Storage
IBM Storwize V7000 Unified
Easy Tier
Speed
Capacity
Minutes to seconds
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15. Storage
Real-time Compression™
UP TO
80%savings
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16. Installation/Configuration
2 weeks
10 Days
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17. IT Value
Flexible
One rack
Easy Management
Redundant
Expandability
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18. Business Value
Less future IT investment needed
Innovate faster
Collaborate faster
5to 7hours/day saved
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19. Why IBM?
Built-in expertise
Experience, Collective knowledge, Research, Collaboration, Customer Service
Marketing tools for support
Not just hardware!
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20. Visit centerline.net for more about our approach and work samples.
Or contact us and we’ll walk you through them.
END RESULT
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21. centerline.net
THANK YOU!
Wednesday, June 12, 13