empathy map

1. Empathy Map
By: Grecia Justo Villegas

2. Considerations
• It is very important to understand what Empathy
Map means.
• First of all, I watch all the videos, make some
research in forums and read the guidelines.
• Then, I worked on looking for people to
interview. I found 3 people: A university student,
a high school student and a chef with high
experience.

3. People interviewed
Mode: personal interview – face to face
•22 year-old men
•Industrial engineer student
•Near to graduate
•He is working as an Intern
in a Pharmaceutical
company.
•He wants to be promoted,
he wants a permanent job.
•High school student, 16
years old.
•She doesn´t know what to
study at university.
•She loves cooking.
•She is interested in studying
Business Administration.
•She constantly goes to
career workshops because
she is very interesting in
university
• With more of 20 years of
experience
•She studies Account
Management, but she
prefers being a chef
•She works in a restaurant
(she is a co-owner)
•She is afraid of taking
cuisine courses because of
her age

4. Interview: University student of
Industrial Engineering
• I choose this person because, in the interview I
could notice that he has several problems
about getting more responsibilities on his job.
• He looks unmotivated, but he believes in his skills
and proficiency.
• He is going to graduate next week.

5. EMPATHY MAP

6. SAY
I always look for
some aditional
job on the
internet
I have excellent
degrees at
university
I’m always
looking for new
knowledge
I have friends of
my career that
have a better
job than mine
A friend works as
Analyst without
being graduate in
a big company
I like my current job,
but I don´t have
the functions that I
should
I describe my
former jobs as
good
experiences
I learned to work in
teams and listening
to others in my
school
All the courses that
I had are helpful in
my professional
performance

7. DO
He looks very
anxious
He looked at his
mobile phone by
several times
He demonstrated
endeavor
answering the
questions
He was punctual
and very
respectful
He showed me
his CV, it was
impeccable
He is very
nervous
because of his
graduation

8. FEEL
He feels
disappointed
because he
deserves a better
job
He feels very
prepared and
trained
He feels excited
about his future
as a professional
He feels a loyalty
link with his job,
he would like to
stay there
He feels very
capable of
working with
efficiency

9. THINK
He thinks that
grades are not
enough for
being successful
He thinks that
Industrial
Engineering is the
best profession
He thinks that
student are not
considerate as
workers
He thinks that the
courses are very
important in the
professional life
He thinks that
personal
relationships are
very important in
the life

10. Problem Statement
• A hard-worker, young,
motivated, student of Industrial
Enginnering near to graduate
STAKEHOLDER
•Needs to be promoted on
his jobNEED
•Because he strongly believed in his
skills and knowledge. For that
reason, he thinks need more
responsibilities
INSIGHT