V53 cha cha mordeno 10 step marketing plan

10 STEP Marketing Plan for Samsung Mobile Phones Maria Charriza M. Mordeno February 2011

[object Object],[object Object],[object Object],[object Object],Disclaimer

[object Object],[object Object],[object Object],[object Object],[object Object],Steps 1 to 5 Summary headline of your PTM and market

[object Object],[object Object],[object Object],[object Object],[object Object],Steps 6 to 10 Summary headline of the marketing mix & strategy

1. Primary Target Market (PTM) ,[object Object],[object Object],[object Object]

2. My PTM’s NWD ,[object Object],[object Object],[object Object],[object Object]

Describe your PTM needs Reference: Maslow’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler I feel like I belong in a higher social class. I feel successful whenever I use my phone.

3a. Direct and indirect products that address my PTM’s NWE ,[object Object]

3a. Direct and indirect products that address my PTM’s NWE ,[object Object],[object Object],Sony Ericsson, Cherry Mobile, myPhone

3b. Positioning Maps Fashionable, Trendy ---------------  Practical, Classic Basic ----------------  Functional

3b. Positioning Maps Price Sensitivity User Friendly Cool Design Connectivity Sophisticated Basic Features Add-On Features Samsung Nokia Blackberry HTC iPhone Sony Ericsson Cherry Mobile myPhone

4. Identify the gap between customers and competition ,[object Object],[object Object]

[object Object],[object Object],4. Identify the gap between customers and competition

5. Market Size ,[object Object],[object Object],[object Object],[object Object],[object Object],Infinite Research Blog Case Study Brand Personality of Mobile Phones (1)

5. Market Size ,[object Object],[object Object],[object Object],Infinite Research Blog Case Study Brand Personality of Mobile Phones (1)

Product Description ,[object Object],[object Object],[object Object]

6a. Our Different Types of Mobile Phones ,[object Object],Bring out the popcorn, kick back and enjoy high-definition movie right on your mobile phone. I9000 I8910 HD Omnia II Omnia G810 Innov8 i550W

6a. Our Different Types of Mobile Phones ,[object Object],Work your business idea from research to a full presentation deck. Your complete mobile office on the run. B7300 Omnia Pro D980 I320N

6a. Our Different Types of Mobile Phones ,[object Object],Precision-crafted outer form meets inner functionality to keep you at the forefront of style. Wave Marvel Corby Monte S3370

6a. Our Different Types of Mobile Phones ,[object Object],Hear every note of your favorite tunes in crystal clear clarity, everywhere you go. Capture priceless moments flawlessly whenever inspiration strikes. Beat DJ Pixon F210 F200 F330

6b. Our Different Types of Mobile Phones ,[object Object],Stay connected with stylish versatility and all-rounded features that take care of your various infotainment needs. Genoa Champ C5130 J800

6b. Our Different Types of Mobile Phones ,[object Object],Basic multimedia functionality you can count on with a stylish flair. Satisfying your needs without being loaded with unnecessary extras. E2510 E1175T E1160

6b. Some of Our Competitors Blackberry, Nokia, iPhone, HTC

7. Price ,[object Object],[object Object],[object Object],[object Object]

8a. Which of these modes does Samsung use? ** Pls. rank most used, 1-highest use 1 2 3 4

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9. Place Samsung kiosks, Globe and Smart centers Globe offers home delivery of cell phone units if customer gets a post-paid plans.

10. What is the generic winning strategy? ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Sources:

V53 cha cha mordeno 10 step marketing plan

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V53 cha cha mordeno 10 step marketing plan