Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people? During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign. You'll learn how to create the right content for your audience, target keywords for a higher SEO rank, utilize other paid promotional channels, and above all, drive blog traffic.

1. How to Get 1 Million
Viewers of Your Blog
With blogging
experts:
Elisa Gabbert
and
Ginny Soskey

2. House Keeping Notes
1 This webinar is recorded. To view the full
recording, go to: bit.ly/blog1webinar
2 Interact with us on Twitter using #Blog100

3. Meet Your Experts
Ginny Soskey
Head of Marketing Blog, HubSpot
@gsosk
Elisa Gabbert
Head of Blog, WordStream
@Egabbert

4. Agenda
1 Keyword Research
2 Management
3 Optimization
4 Promotion

5. 1 Keyword Research

6. The absolute bare
minimum content
strategy is keyword
research.

7. The Super Basic Way:
Use a keyword tool and see what pops up.

8. The More Advanced Way…

9. Step 1: Use the AdWords Keyword Planner to find
topics broken down by keywords.

10. Step 2: Dig into an ad group to get a content-ready
cluster of related keyword terms.

11. Pro Tip: Use WordStream’s Free Keyword
Niche Finder
www.wordstream.com/keyword-niche-finder

12. Pro Tip #2: Use the Keyword Planner to steal
ideas from your competitors and heroes.

13. Step 3:
ü Long Tail

14. Step 3:
ü Long Tail
ü Evergreen

15. Pro Tip #3: Use Google suggestions.

16. Pro Tip #4: Scroll down to see related searches.

17. Step 5
Keep going.

18. • Dig through your keyword referrals in Google Analytics
• Browse sites like eHow, Yahoo Questions, and Quora for
topics – Questions make AMAZING keywords for blogging!
• Browse Wikipedia (Table of Contents, “See also”)
More ways to find long-tail keywords:

19. Blog Management2

20. Inspired?

21. WHETHER YOU BLOG ONCE A MONTH OR
ONCE AN HOUR, A PROCESS IS CRITICAL

22. Businesses who blog are
more likely to see a
positive ROI than those who
don’t blog (HubSpot, State of Inbound 2014)
13x

23. Create An
Editorial Calendar

24. Have a Backlog of Post Ideas

25. Vary Content Types

26. Create an Organized Inbox

27. Key Takeaways
1 Create an editorial calendar
2 Have a backlog of ideas
3 Vary the types of content you post
4 Keep your inbox organized

28. Optimize3

29. Tip 1:
Your main keyword
should be the one with
the most traffic volum

30. For example:
www.yourbusiness.com/blog/best-selling-perfumes
Best Selling Perfumes of 2014

31. Tip 2:
Write great headlines.
A great headline is an art form.

32. • Use lists
• Create curiosity
• Make it clear that your content is actionable
• Address your reader directly
How to Write Great Headlines:

33. Tip 3: You don’t have to keyword stuff!

34. • Subheadings
• Image file names and alt text
• Anchor text
• The meta description
Instead of keyword stuffing, focus on:

35. Deep Dive: Subheads

36. TITLE: Guide to Using Social Media for Business
I. Intro: How many people use social media daily?
II. Who is using social media?
III. What is social media used for?
IV. How to use social media
Example Blog Post Outline:

37. Tip 5: Link Internally

38. Tip 6: Write follow-up articles to your most
popular posts

39. • Does the keyword appear enough times?
• Can you include more related keywords?
• Can you build more external links with some targeted
outreach?
• Can you better address the intent of the keyword?
Tip 7: Don’t forget about post-publish
optimization

40. Blog Promotion
& Optimization
4

41. Optimize
Blog Posts
for Sharing

42. CTA & Subscriber Sidebar

43. CTA & Subscriber Sidebar

44. Promote Your Blog!

45. Social Media Promotion

46. Tweets with
images
generate 31%
more visits.
(HubSpot)

47. Promotional Through Email

48. Paid Promotion
1 Social media
2 Outbrain
3 Remarketing

49. Website Placement
1 Homepage
2 Related product pages
3 Subscriber page
4 Content downloads

50. Q&A
#Blog100
@Gsosk & @Egabbert

51. Additional Reading from HubSpot:
“How to Get 100,000 Blog Subscribers”

52. www.wordstream.com/google-adwords! www.wordstream.com/landing-page!
Grade Your AdWords Account" Grade Your AdWords Landing Pages"