2.
Oreo is a sandwich cookie consisting of two
chocolate wafers with a sweet crème filing in
between, marketed as “chocolate sandwich cookies”
on the package they are held in.
The version current sold in the US is made by
Nabisco division of Mondelez International. The
best selling cookie in US since introduced 1912.
Oreo cookies
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3.
The origin of the name French word “or”
meaning gold and the early packing was in
gold color.
The Greek word Oreo means beautiful, nice
or well done
Oreo history
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4.
social media marketing is different from
traditional marketing that involves
marketing of only in a local basis and not
covering a large market of potential
customer
gaining attention through social media
sites itself is a catch-all term for sites
Want customers? Follow 3
steps
Social media
connection
• Facebook
• Instagram
Engagement
• updates
• pictures
promotion
• Check-ins
• tagging
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5.
Target your audience
Lazy
Class of customers
Smart phones
Fast generation
Happy feedback
Mouth to mouth
publicity
Great exposure
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6. Marketers at Oreo have been generating a lot of buzz about their cookies
these days, and they’re using social media to do it. The techniques they're
using are extremely innovative, and they're not that difficult to replicate.
Although this popular brand of cookie is known for its black-and-white
striped appearance and its customers tendency to twist it apart or dunk it
in milk, the brand is a social media powerhouse:
on Facebook (42M 2015)
on Twitter (22.7 K 2015)
on Instagram (287K 2015)
on YouTube (12,501 subscribers)
Over the past few months, Oreo has hit more than a couple social media
home runs. Their tweet during the Super Bowl, the 100-day “Daily Twist”
Facebook campaign, the "Cookie Vs. Cream" videos on YouTube, and their
spur-the-moment Twitter with their arch enemy, Kit Kat, demonstrated
true mastery of social media.
Social media marketing
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7.
Each day from June 25
to October 2, 2012,
Oreo released a
whimsical image of the
cookie redesigned to
commemorate
something that had
happened on that date
Oreo's Daily Twist
Campaign
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8.
Oreo's 'Cookie vs. Cream' videos are a clever
campaign housed on their YouTube account. They
feature wildly elaborate machines that are designed
to split Oreo cookies into two pieces and remove the
cream filling. The first video from this ad campaign
shows a seperator created by physicist David Neevel,
and in three weeks it received over 4 million views.
Oreo's Cookie Vs.
Cream Video Campaign
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9. A couple weeks ago a playful banter between Oreo and Kit
Kat occured. Oreo is owned by Nabisco, and Kit Kat is
owned by Nestle - so they are direct competitors. It all
started when someone Tweeted this:
Can tell I like chocolate abit too much when I'm following
@kitkat and @oreo hahahahahah
— LauraEllen (@Laura_ellenxx) March 11, 2013 Two days
later, Kit Kat's social media marketers responded with a
clever challenge to Oreo:
The fight for @laura_ellenxx's affections is on. @oreo your
move #haveabreak twitpic.com/cb1g84
— Kit Kat (@KITKAT) March 13, 2013Several hours later,
Oreo responded with a checkmate:
Sorry, @kitkat we couldn't resist
...#GiveOreoABreak twitter.com/Oreo/status/31…
Twitter Tic-Tac-Toe
Example of
twitting that
tagged both
Nabisco and
nestle to twit
directly on a
social media
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