2. The Yellow Pages lists out over
800 Event Management companies
operating in India
3. These businesses employ thousands of people who work
millions of man-hours trying to bring your brand’s message
to its audience
4. And yet most of the times,
the end results are just… okay.
5. Because the key to crack that “big idea” which will transform your brand
doesn’t come from a –
6. You need to get
creative! You need to step
out of the box!
7. The simple fact is,
you don’t need to get an agency
but
you need an agency that gets you..!
8. The Yellow Pin Studio was formed as the brainchild of a small group of
BTL advertising veterans that have worked with some of the best event agencies
and some of the most prestigious clients in the industry.
Our aim is to alter, adapt and re-imagine the very fundamentals of
BTL communication to bring forth a brand new flavor for your
brands.
9. cracking CONCEPTS to producing CONTENT
sourcing MANPOWER to researching TECHNOLOGIES
managing ARTISTS to fabricating SHOWS
Everything we do comes from a belief that your brand’s message needs to be
communicated in a manner that is simple and memorable.
12. Multiple Screens. New Product Launch. Product Display Zone. Artists and MC.
We made the first life size copy of the slimmest LED and presented it on the stage.
We created the complete product specific demo house revealed it simultaneously with the LED.
HOME LIGHTING SHOW 2015
Product Launch – World Slimmest Down
lighter and Overall range Showcased in
Multiple Cities – 1000 pax per city
13.
14. Launch of the most revolutionary LED lights that can be controlled by mobile applications
We created the real life house experience which also acted as a demo zone. To add to the excitement
the complete 30 feet long watch-out screen was rolled up by using semi-automatic hydraulic and
the live zone was revealed
Press Conference and Dealers Meet
Product Launch – Hue
Live Product Display Zone
15.
16. Overall designing and fabrication of the booth
Technical and manpower management
Augmented reality, Oculus, Multi touch screens and Gesture programming, and multiple app screens were
some of the key features of the activity
Auto Expo 2016
17.
18. Namami Gange
Uttrakhand – Launch
Haridwar - 4000 pax
Key Dignitaries - Ms. Uma Bharti, Mr. Nitin Gadhkari and Mr. Harish Rawat
Overall Designing and Execution of Event.
Multi Level Stage Setup. 10 LED Screens. Branding all across the city. Multiple Jimmy Zip Camera setup.
Multi Entry and Exit Gates keeping in mind the weather conditions.
Content Development – Namami Gange Film and Launch Film
Lamp Lighting. Book Launch. Foundation Stone with Revelation Mechanism.
19.
20. Overall designing and Fabrication of the Booth
Product and Manpower Management
The completed stall was handed over to the client with in 4 days of receiving the client brief
CII Coolex
Chandigarh & Lucknow
21.
22. Watch out Screen. Celebrity and Artist Management. Live Product Display. Pre Function Area Engagement.
When Philips approached us to conceptualize a launch for their new range of Disney products that would
be available exclusively on Amazon.in we knew that our focus must be in designing a launch event that
placates the individual needs of these three mammoth brands. However, what differentiated us from the
competition was our ability to create an atmosphere of childlike wonder with such deliberate care and
detail that we truly took our audience back to the carefree days of their yesteryears.
Press Conference -
Product Launch and Live Display
23.
24. Overall conceptualization and designing of the event including Auditions and Main Event.
Auditions all across Delhi – 20 Locations
Main Event @ V3S Mall
Setup and Branding. Celebrity Chef and RJ. Overall Logistics Management.
The Great India Kitchen Festival
Auditions and Main Event
25.
26. With AskMe.com ready for a complete image overhaul, we worked closely with their core marketing team
and devised a nation-wide strategy of internal communication and events for their 4000 employees.
The overall scope of work included thorough rebranding exercises, merchandising, internal events &
motivational seminars and partner certificate programs all across the nation.
The response was overwhelmingly positive and continually supportive.
Re Launch of askme.com with
Ranbir Kapoor Campaign
12 Cities – 4000 pax
27.
28. Overall execution and management of the activation area.
Booth Designing and Fabrication.
Manpower and Props Management.
Multiple Photo Op Zones created all across the venue
Sunburn Events
Gurgaon and Delhi
29.
30. Overall designing and Fabrication of the Booth
Technical and Manpower Management
Content Development – Corporate AV Film played during the main event
and at exhibition area
DEFCOM
2014 and 2016
31.
32. Mega Delivery Meet
Patna - 2100 Pax
New Technology for Tractors was introduced. Multiple Setups. Complete Show Management including Catering
We created a buzz in the state of Bihar to celebrate and deliver the tractors along with lucky draws.
On-the-Spot Lucky Draw was held on Stage and 214 gifts including cars, bikes and cameras were
given to the esteemed customers
Event Filled with Entertainment – Standup Comedians, Dance Troup and MC
33.
34. Product Launch – Sempra
4 States – 15 Cities
Bringing together 2 worlds – Japan and India. Showcasing the strength of partnership
Launch Sequence was designed in manner where both the cultures were showcased
Overall Designing and Execution of Event.
Stage Setup with Product Launch Mechanisms.
Multiple Artists, Live Band, MC and Manpower Management.
35.
36. Product Launch
8 Cities – 4000 pax
A launch event in 8 major cities of India was planned to involve the influencers distributors, retailers
and sales team of Kohinoor Food ltd
Engaging interactive activities, gratification and creating the buzz by unveiling the products
Participants were offered product testing which was cooked on the spot
Sample MTOs & TTOs were placed to help them understand visual merchandising
Dance performance on Bollywood number and folk music launch of Ready-to-eat range at 4 metro cities
37.
38. An on-ground campaign in 16 major cities of India
Database generation through product display and demonstration
Amaze test drive at door step for product experience
Eyeballs – 5 lakhs approx. Demos – 24,000 product demos
On the spot lead generation
Designing and Production of Setup. Manpower Management. Other Ground Logistics.
Mall Activation
16 Cities – 96 Mall days
39.
40. Mobile Roadshow
Multiple States over 4 months
We created ‘Asli yaari no. 1 spirit’ theme on a canter with live karaoke set up.
Designing and Fabrication of mobile canter.
Selection and training of MC and manpower
Engaging the TA with instant gratifications.
Developing the route plan with the sales team and getting permissions.
Daily Reporting with qualitative and quantitative feedback.
41.
42. Pre Buzz. Contest and Branding. Designing and Fabrication of Home Lighting Booth.
Pre Buzz – Overall idea was to engage the employees rather than just 1 way communication
A contest was created keeping in mind the flavor of the festival and Philips products
Response – 90 percent of the employees participated and became a big photo op Display.
Corporate Office - Diwali
Activation
43.
44. Corporate Office Activation
Multiple Locations in Gurgaon
Pre Buzz. Contest and Branding. Designing and Fabrication of Living Room Setup.
Pre Buzz – Overall idea was to engage the employees rather than just 1 way communication
Contest – Was created keeping in mind to highlight the key features of Hue
Response – Over 0.5 million of sale was generated thru corporate activation.
45.
46. UPTM - 2016 and GITB - 2016
Overall designing and Fabrication of the Booth
One of the most technical stalls in terms of designing and working drawring as entire stall is Inlit.
Inlit - Top Facia, Ceiling, Logo, Side Flooring, Branding, Front Tables, Side Sides
Detailed Jaali work with side lit
Multiple screens for Corporate Videos`
47.
48. Mobile Roadshow with Street Play
Multiple cities over 1 month
Mobile Roadshow. Designing the content for Digital Campaign and Nukkad Natak.
Manpower Management. Permissions. Live Demonstration of the Product and Sampling.
Targeted - Joggers park, Markets, RWA’s, Kitty Parties where health lovers are found in abundant.
Crafted the script of nukkad natak keeping in mind the key USP of the Product.
Branded vehicle was stationed at key points to create hype.
Overall Campaign supported with Digital Posters on Facebook
