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Powers, stephanie personal branding worksheet

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Personal Branding Worksheet Understand Your Brand How would your clients/colleagues/supervisors describe you? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ How do you describe yourself? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Assess Your Brand Does your description match how others see you? Yes No Is this how you want to be seen? Yes No What are your goals for your personal brand? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Develop/Change/Modify/Improve Your Brand What do you want to be famous for? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ What have you accomplished that you are most proud of? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Hagerstown Community College Stephanie Powers Continuing Education & Community Services sapowers@hagerstowncc.edu
Personal Branding Worksheet What are your strengths? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Your Features and Benefits Feature (Strength) Benefit (What your clients, partners, colleagues, etc. get from you.) Develop Your Brand Mantra Personality Adjectives Subject Verb Words that describe your Your industry, your target What do you do? personality audience, your work Hagerstown Community College Stephanie Powers Continuing Education & Community Services sapowers@hagerstowncc.edu

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Powers, stephanie personal branding worksheet

  • 1. Personal Branding Worksheet Understand Your Brand How would your clients/colleagues/supervisors describe you? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ How do you describe yourself? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Assess Your Brand Does your description match how others see you? Yes No Is this how you want to be seen? Yes No What are your goals for your personal brand? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Develop/Change/Modify/Improve Your Brand What do you want to be famous for? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ What have you accomplished that you are most proud of? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Hagerstown Community College Stephanie Powers Continuing Education & Community Services sapowers@hagerstowncc.edu
  • 2. Personal Branding Worksheet What are your strengths? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Your Features and Benefits Feature (Strength) Benefit (What your clients, partners, colleagues, etc. get from you.) Develop Your Brand Mantra Personality Adjectives Subject Verb Words that describe your Your industry, your target What do you do? personality audience, your work Hagerstown Community College Stephanie Powers Continuing Education & Community Services sapowers@hagerstowncc.edu