Start-Up Plan

1. The Vastra
Craftmanship at its finest

2. CRAFTMANSHIPS AT ITS FINEST
What makes it new,
its way you

3. About Us
• India has huge scope in the textile industry, also has a huge
number of skilled laborers to enhance the textile industry globally.
• The demand has expanded internationally which has increased
the GDP growth.
• The Indian art sector is a major provider of handicrafts to the
global markets, and its exports are probable to cross the spot of
US 3.5 billion dollars by 2021.

4. India’s strength in the textile
sector
The main India’s strength in the textile sector are
as follows:
• Huge experience in textile
• Developing market
• Material base
• Availability of materials
• Traditions and culture
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5. Country Selection
• Macro environmental analysis of Canada
• Macro environmental analysis of France
• Macro environmental analysis of USA
• Final Selection of Country
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6. Industry Analysis
Handloom Industry in USA- With estimated purchases of US$ 93.94 million,
the US was the largest importer of Indian handloom products in 2018-19.
Million
First year
Million
Five Year Target
Million
10 Years Target
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7. Mode of Entry
• Mode of entry chosen: Exporting
• Launched in a luxury stores like Pantaloons Store rents it's space and
human resource
• All profits belongs to Vastra

8. Indian Handloom Exports Growth Rate Overall:
In 2017-18, the exports of Indian handloom products were estimated at US$ 353.9 million.
Also India is the 2nd largest producer of handloom products.
The Indian handloom industry's main export destinations include the USA (26.3 percent), the UK (7.4 percent), Spain
(7.0 percent), Italy (5.1 percent), and Germany (5.0 percent). Over 125 nations purchase handloom products from
India worldwide.
India exports growth rate of Handloom Products (2013-
2018)
Main Export Destinations for Indian Handloom Products
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Source: DGCIS / EXIM Bank

9. Competitive Analysis
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Vastra will be facing competition from the
already existing Indian handloom and
handicraft stores in the USA. And it might
also face a certain level of competition from
the luxury brands as we will be launching
our products in the luxury general stores as
a luxury brand.

10. Competition Slide
More Convenient
Less Convenient
More Expensive Less Expensive
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11. Government Support
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The budget spending for the sector was RS. 4314.31
crores in the 12th Five-Year Plan.
The government of India has initiated a number of
schemes and initiatives to conserve the rich heritage of
the Indian handloom industry and to promote its
culture.
Source: TARI Research Team, based on data from Annual Report 2017-
18, Ministry of Textiles, GOI.

12. Product
The followings are the Products offers by Vastra in its first outlet
Kids Wear Man’s Formals
Young Lady style Vastra’s Special
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13. Promotional Strategies
Types of various Promotional Strategies like
 Advertising
 Personal Selling (face-to-face) selling
 B2B promotions
 Sales promotion
 Social Media Advertising
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14. Promotional Strategies:
The Vastra
• Pre Pandemic Social Media Marketing:
Instagram, Facebook, GoDaddy
• The Introduction: Organizing a Top Fashion
Show Event in the City.
• Pre Booking and Instant Discount
• Customize your Outfit: live Interactions
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15. Pricing Strategy
Value pricing strategy with a combination of providing best quality at a best cost.

16. Factors for Pricing
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DEPENDS ON
QUALITY DEPENDS ON SKILLS
AND TECHNOLOGY
DEPENDS ON RAW
MATERIALS
DEPENDS ON
WAGES

17. Mobile Version Future Plan
Women’s Wear
Introducing The vastra Collection on E-Platform
Man’s Outfits
All types of Man Outfits
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18. Thank you!
Email:
outfit@vastra.com
Phone:
404-555-0115
Website:
www.yourvastra.com
By Chander Rajpurohit