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1. The role of the Bank of Moscow in International Financial Centre creation Upstream Nachinkin Denis ↑LevykinaKseniya ↑Finagin Alexander ↑Shpigel Maria
10. Moscow is the largest center of capital concentration of the former republics of the USSA and Central and Eastern Europe
11. Moscow is recognized national financial center in Russia: over than 80% of financial flows in Russia and more then half of Russia’s banking capital
13. The city’s budget is one of the largest among the 10 leading world cities
14. High rates of economic development accompanied by the creation of a unique legal infrastructure, which is formed by leading Russian and foreign lawyers
15. Convenient time-zone, extending the working day1 2 The most realistic scenario for Moscow is to move from Regional to National quadrant in 2-3 years and only afterwards (in 5 years) eventually become an International FC (leading in CIS countries) In order to take advantage of developing FC in Moscow the Bank of Moscow has to take an active part in the development of this IFC High (full diversity service) Level of diversification Global 3 National International 2a Low (specialized) 1a 2b Regional Niche 1b National (low) Global (high) Moscow (current) Scope (volume of cross-border transactions) Trajectories of FC evolution: possible for FC with specialization, recommended for Moscow 3 4 1b – 2b 1a – 2a See: Appendix 1 and 2 Source: group’s design
24. Increase in the standards of living in Moscow (which is only of secondary importance to us as it does not have that instant and significant effect for )3 4 Source: group’s assessment
25.
26. Provide to all interested clients free of charge short-period courses on financial markets, investments, banking, etc. to increase financial education of customers and stimulate their investment activity
27. Send annual or quarterly investment prepositions (via post mail or e-mail) to all of the account holders of the bank to inform them about all financial products and services proposed by and all seminars available for free (during which the essence of those products is understandably and professionally explained)
38. Insurance companies (as they are complementary to financial services) – provide clients with guarantee of insured deposits and accounts, promote the bank as a bank with high sustainability and reliability
39. Service companies (such as car insurance companies, mobile network operators, etc.) – stimulate their customers to use contracts with automatic monthly/annual drafts from clients’ bank account
40. Private pension funds – provide customers with a service to make monthly pension payments automatically with a certain small discount (which is covered by pension fund as it has guaranteed payment on a regular basis)
41. Companies that provide strong bonus schemes (such as Malina, Aeroflot, etc.) – make bonus card + bank card in one and provide customers with extra bonus for a certain amount spent from the bank card
42. Car dealers – put a car in front of the bank office and advertise that it could be bought through taking a car loan
43. Main Russian banks (VTB, Sberbank, etc.) – make an alliance in the sphere of:
44. withdrawals from ATMs (bank terminals) (free-of-charge withdrawal from any ATM of member bank from this alliance)
51. Creation of credibility and trust of the population towards financial institutions As a result in 5 years (when Moscow would become an IFC) Bank of Moscow would have growth in some of its financial products by more than 4 times 2 3
53. Page 8 Appendix 1. PESTI analysis The main set of macro-factors significantly influencing the bank industry apply to social and infrastructure factors. This are the main areas proposed strategy has to deal with.
79. Page 10 Appendix 3. Comparison of American and Russian capital market (harvey balls table) - 1 Russian companies lack alternative opportunities to put their capital in
80. Page 11 Appendix 3. Comparison of American and Russian capital market (harvey balls table) - 2 In Russia banking sector acts as the key financial intermediary of the economy, whole in the USA there are many alternatives to banks This comparative analysis reveals that there are substantial gaps in the development of Russian capital market. On the one hand, they represent serious backwardness, and, on the other hand, great opportunities for development
81. Page 12 Appendix 4. Competitors’ analysis – 1 Moscow’s GFCI is far away from the top-5 leading IFC: FC profile matrix (connectivity/diversity): Moscow Source: GFCI reports 1 The closest competitors according FC profile matrix: 3 2 Source: GFCI8 Report Source: GFCI reports
82. Competitors from other BRICS countries: Territorially closest competitors: Page 13 Appendix 4. Competitors’ analysis – 2 Source: GFCI reports Source: GFCI reports 1 3 There is empirical evidence that significance of being nearby is that geographic proximity matters, in that investors from wealthy countries put considerably more capital into nearby IFCs than those that are far away. That means that we need to take into account territorially closest competitors. Moscow 2 Source: Rose and Spiegel (2007) Source: case data
92. We make predictions regarding the next 5 year time period. Source: case dara 1 2 The types of financial products they use are: 3 Source: group’s design
93.
94. We estimate increase in usage of debit cards issued by by 10%, with total amount of 84742 next year. And for credit cards this figure would be 58450 cards.
95. Payroll card is used by slightly more than 63% (only is taken into account), which is 3% higher than the average level in Russia (60%).
96. Current account shows the expected numbers - but now it is slightly less(35,3%) than average(36%)
97. Debit cards are used by approximately 9% of people in Russia, while in this figure is 16%, which means great programs or useful advertising.
98. This is similar to car loan which is of 8% on average and 14,6% in .
99. As for deposits, it was predicted that they would increase with by 18% next year, but this figure was estimated for the average level 23%, and since in the there are 25% of deposits among their clients, we estimate the future year increase to be about 20%, reaching 30% of deposits among clients. As was stated, the mean value of deposits is 65 000, so the total number would be approximately 9,476 blns of rubles.
100.
101. has own pension fund. In mandatory accumulative pension it has 422,660 mln (out of the total market of 4bln). This figure is expected to increase by 25% in year and the part which the bank owns – by additional 40%. In employer sponsored pension - has 349,560mln (out of 20bln). This figure would increase up to 466080 at the end of the year and bank’s share would increase by 10% more.
102. This would be the main trend of the future years – increase in investment1 3 See: appendix … Source: group’s design
![Moscow needs to and can develop from regional financial center (FC) to an international financial center (IFC) The benefits of making IFC in Moscow are: Now Moscow has already the following competitive advantages: Page 2 ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)