1. Branchy Brains Rolf Case Ksenia Nebrat Anna Morozova Victoria Fastovets Aleksey Filipenkov April 7-8 th , 2008 Moscow
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5. Decision Tree Own price + 140.000 clients’ lost - Lack of cars - Risk of another exl.distributer - Stable cash flow + Prospects for dealing with MC + Good basis for extension + Fixed price - 5 of 14 Should Rolf prolong its contract with Mitsubishi ? no yes ↓ TR from distribution’s lost - Stable cash flow + ↓ TR from customers’ lost - Basis for CIS expansion + ↓ trust of bondholders - Improve retail through distr. + Own price + Possible fixed price - Exclusive ? no yes
6. Contract with Mitsubishi : modifications P lace P roduct P rice P romotion Total growth of distribution margin 13% 6 of 14
7. Focus on long-term strategic goals Assume : contract can be terminated as the distributional business will be acquired by Mitsubishi With contract Without contract 2020 2011 Today Rolf can benefit from stable situation to focus on long-term perspectives and take an advantage of stable cash flow ( for loans) 7 of 14