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Branchy Brains Rolf Case Ksenia Nebrat Anna Morozova Victoria Fastovets Aleksey Filipenkov April 7-8 th , 2008 Moscow
Agenda ,[object Object],[object Object],[object Object],[object Object],2 of 14
Business Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],3 of 14
Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],4 of 14
Decision Tree Own price  + 140.000 clients’ lost - Lack of cars - Risk of another  exl.distributer - Stable cash flow  + Prospects for dealing with MC + Good basis for extension  + Fixed price -  5 of 14 Should Rolf prolong its contract with Mitsubishi ? no yes ↓  TR from distribution’s lost - Stable cash flow  + ↓  TR from customers’ lost - Basis for CIS expansion  + ↓   trust of bondholders - Improve retail through distr. + Own price  + Possible fixed price - Exclusive ? no yes
Contract with Mitsubishi :  modifications P lace P roduct P rice P romotion Total growth of distribution margin  13% 6 of 14
Focus on long-term strategic goals Assume :  contract can be terminated as the distributional business will be acquired by Mitsubishi With contract Without contract 2020 2011 Today Rolf can benefit from stable situation to focus on long-term perspectives and take an advantage of stable cash flow ( for loans) 7 of 14
Rolf Expansion to CIS CIS markets looks attractive for Rolf expansion (provides basis for further development of retail business) ,[object Object],[object Object],[object Object],[object Object],[object Object],8 of 14
Strategic shift from distribution to retail services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Services business is a future of Rolf Group 9 of 14
Geely SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10 of 14
Summary ,[object Object],[object Object],[object Object],11 0f 14
Other Areas of Improvement ,[object Object],[object Object],[object Object],12 of 14
Questions & Answers ?
Thank you for attention! Project  manager Industry expert Expert in  Corporate strategy Business processes Analyst

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Rolf branchy brains

  • 1. Branchy Brains Rolf Case Ksenia Nebrat Anna Morozova Victoria Fastovets Aleksey Filipenkov April 7-8 th , 2008 Moscow
  • 2.
  • 3.
  • 4.
  • 5. Decision Tree Own price + 140.000 clients’ lost - Lack of cars - Risk of another exl.distributer - Stable cash flow + Prospects for dealing with MC + Good basis for extension + Fixed price - 5 of 14 Should Rolf prolong its contract with Mitsubishi ? no yes ↓ TR from distribution’s lost - Stable cash flow + ↓ TR from customers’ lost - Basis for CIS expansion + ↓ trust of bondholders - Improve retail through distr. + Own price + Possible fixed price - Exclusive ? no yes
  • 6. Contract with Mitsubishi : modifications P lace P roduct P rice P romotion Total growth of distribution margin 13% 6 of 14
  • 7. Focus on long-term strategic goals Assume : contract can be terminated as the distributional business will be acquired by Mitsubishi With contract Without contract 2020 2011 Today Rolf can benefit from stable situation to focus on long-term perspectives and take an advantage of stable cash flow ( for loans) 7 of 14
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 14. Thank you for attention! Project manager Industry expert Expert in Corporate strategy Business processes Analyst