ChannelAdvisor Product Release: October, 2019
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ChannelAdvisor's latest platform enhancements for October, 2019 include new support for Amazon Advertising, enhancements to our Where to Buy solution and new integrations with popular marketplaces.
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ChannelAdvisor Product Release: October, 2019
- 2. Want more? Watch the full webinar on-demand now! 2www.channeladvisor.com
- 3. Copyright ChannelAdvisor 2019. All Rights Reserved. Turning Consumers Into Customers Since 2001 35+ Retail Networks 140+ Global Marketplaces $10B GMV as of 2018 2700+ Clients Globally 75+ Countries #1 Since 2013 Marketplace Management Vendor #1 Since 2013 Leading Comparison Engine Feed Management Vendor Top 5 Leading provider of online advertising Leading Vendor to the IR Top 1000
- 4. Copyright ChannelAdvisor 2019. All Rights Reserved. One Feed. One Platform. Endless Possibilities.
- 5. Copyright ChannelAdvisor 2019. All Rights Reserved. Channel Expansion
- 6. Copyright ChannelAdvisor 2019. All Rights Reserved. New in-app shopping experience that: ● Makes in-app purchase process easier, convenient and secure ● Places orders directly on Instagram via payment credentials saved in app ● Gives consumers even more opportunities to discover products ● Is currently available to select and approved merchants Support for Checkout on Instagram
- 7. Copyright ChannelAdvisor 2019. All Rights Reserved. Expanded Global Reach For: Sellers in US and UK interested in selling in South Africa Product categories include: ● Apparel & Footwear ● Cosmetics & Beauty ● Personal Care ● Toys For: Branded fashion sellers in the US interested in selling in the US Multi-branded e-commerce retail destination dedicated to serving all women sizes 10-26 For: Small- and medium-sized enterprises (SMEs) and brands interested in selling in the US Provides merchants the fundamental technology infrastructure, consumer reach, and marketing services for online selling
- 8. eBay Seller Offer to Buyer
- 9. Copyright ChannelAdvisor 2019. All Rights Reserved. New eBay targeting capability that helps sellers re- engage potential buyers who are either watching a product or have abandoned a cart ● Available to all eBay sellers ● Email is sent to customer with offer ● Seller establishes appropriate offer to be sent Support for “Seller Offer to Buyer”
- 11. Copyright ChannelAdvisor 2019. All Rights Reserved. Automate keyword and negative targeting actions to: ● Reduce wasted spend ● Save time - setup takes minutes ● Ensure ongoing thoroughness Introducing Amazon Advertising Keyword Automation
- 12. Want more? Watch the full webinar on-demand now! 12www.channeladvisor.com
- 13. Copyright ChannelAdvisor 2019. All Rights Reserved. More Flexibility and Control Create and assign rules that: ● Can be easily applied across Amazon Advertising to save time ● Are based on performance criteria personalized to your business ● Run on your schedule to fit how often you want to optimize
- 15. Copyright ChannelAdvisor 2019. All Rights Reserved. Amazon Advertising Sponsored Display ChannelAdvisor’s support for Sponsored Display helps advertisers: ● Re-engage potential customers outside of Amazon ● Drive customers back to Amazon to complete purchase
- 16. Copyright ChannelAdvisor 2019. All Rights Reserved. ChannelAdvisor’s support for Sponsored Display allows users to: ● View performance across Amazon advertising campaign types in one platform ● Compare Sponsored Display performance to all other advertising and marketplace efforts ● Save time with ability to automatically add and remove products based on select criteria Helping Brands Simplify the Complex
- 17. Copyright ChannelAdvisor 2019. All Rights Reserved.Copyright ChannelAdvisor 2019. All Rights Reserved. Where To Buy 360 Analytics
- 18. Copyright ChannelAdvisor 2019. All Rights Reserved. Introducing: Where To Buy 360 Analytics ● Comprehensive retailer performance metrics across both WTB Online and Product Tracker - all in a single dashboard ● Enhanced overall user experience ● Role-based analytics available for users across an organization
- 19. Copyright ChannelAdvisor 2019. All Rights Reserved. A Faster Path to Action Complete and easily accessible data leads to tactics that can potentially impact retailer performance: ● Increase conversion rate ● Increase click-through rate ● Drive performance improvement conversations with retailers ● Perform retailer performance benchmarking
- 20. Want more? Watch the full webinar on-demand now! 20www.channeladvisor.com
- 21. Copyright ChannelAdvisor 2019. All Rights Reserved.Copyright ChannelAdvisor 2019. All Rights Reserved. Thank You Phone 866-264-8595 Email marketinginfo@channeladvisor.com Upcoming Webinars www.channeladvisor.com/news-events
Notes de l'éditeur
- Hello everyone and thank you for joining us for today’s webinar: “ChannelAdvisor’s Newest Product Release: October 2019.” My name is Greg Ives. I’m a product marketer here at ChannelAdvisor and I’ll be your host today. The October product release really reinforces how much we focus on providing our clients with the solutions they need to stay ahead of the competition. We’ve got some really exciting updates to our support for eBay, Instagram, and Amazon Advertising. We’ve also been busy making reporting enhancements to our Where to Buy solution. I’ll run through all of the details in a moment, but before we begin, let’s cover a few housekeeping items.
- Founded in 2001, ChannelAdvisor is a leading provider of cloud-based ecommerce solutions that helps some of the largest brands and retailers in the world improve their online performance. We process more than $10 billion in GMV through our platform annually and have been voted a leading vendor to the IT Top 1000 for multiple years.
- With just a single product content feed, ChannelAdvisor’s platform is able to help brands and retailers connect with customers around the world. We help optimize selling operations for peak performance and provide actionable analytics to improve decision making. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimize fulfillment on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information on ChannelAdvisor, we invite you to visit channeladvisor.com.
- A major component of how we help brands and retailers is by maximizing visibility to their customers - no matter the marketplace and selling channel. That’s why we’re constantly adding new channels to our support.
- I know a lot of you are going to be excited about this one. I know we are. ChannelAdvisor now supports Checkout on Instagram. For those of you not familiar this new offering, Instagram has removed a lot friction for potential customers and made IN-APP purchases easier and more secure. Users are able to place orders directly within Instagram using the payment credentials they have saved on file. Obviously this will open up a lot of new selling opportunities for brands. Please note that Checkout on Instagram is currently only available to select and approved merchants. Feel free to reach out to us directly if you would like to learn more about this process.
- ChannelAdvisor has also added new support for a handful of marketplaces. For sellers in the US and UK looking to sell in South Africa, ALL SALE CLUB specializes in apparel, personal care items and toys. Next, Coedition is a US marketplace that specializes in plus-sized fashion. And MORE COMMERCE is a marketplace designed for small and medium sized brands selling in the US. If you’re interested in learning more about any of these marketplaces, feel free to reach out to your account manager or sales rep.
- We’ve got some exciting news for our ebay sellers - we now support “SELLER OFFER TO BUYER”
- For those not familiar, SELLER OFFER TO BUYER is ebay’s new approach to shopping cart recovery. In the past, when an ebay customer would leave a product in their cart, sellers didn’t have a way to re-engage with them. Now, you’ll be able to email the customer an incentive, whether its 5% off, 10% off or whatever... to entice them to come back to ebay and complete the purchase. The amount of the incentive is completely determined by you - depending on your business goals. By adding new touchpoints with customers, this could be a great way for sellers to see an increase in sales and GMV on ebay.
- Next, we’ve been busy adding to our Amazon Advertising solutions. We’ve got two new offerings to review today - the first being Keyword Automation for Sponsored Products.
- Fortunately, ChannelAdvisor has automated the Keyword generating process to save you time and remove the wasted spend. Instead of spending hours manually pulling keyword reports every week, set up only takes minutes.
- You’re able to create and assign rules based on performance criteria that aligns with your business needs. You also have complete control to run it as often as it makes sense. And you’re able to apply these rules across Amazon Advertising to save even more time. There’s probably a lot of you right now who are celebrating the idea of getting all of that time back. - I know because our account managers are doing the same thing.
- Next, we’re also excited to announce support for Sponsored Display - Amazon’s new retargeting solution.
- For those of you wondering what retargeting is, I’m sure you’ve all received display ads of the products you’ve visited on a seller’s site trying to convince you to come back and make a purchase. This is similar to what Sponsored Display is for Amazon. Sellers will be able to serve product display ads to amazon shoppers who viewed one of their products but left without buying. This will be a great way to reach potential customers OUTSIDE of Amazon in hopes of driving them back to complete the purchase.
- ChannelAdvisor’s support for Sponsored Display will allow you to view campaign performance across all Amazon Advertising types in a single platform. This centralized approach lets you compare the performance of Sponsored Products to all of your other advertising and marketplace efforts at a higher level as well. And finally, you’ll be able to save time by automatically adding and removing products from your campaign based on select criteria. We think you’re really love to love this new offering.
- For our Where to Buy users - you’ve probably noticed a bunch of enhancements to the reporting interface.
- Our new 360 Analytics dashboard gives brands a more comprehensive look at retailer performance across both Where-to-Buy Online and Product Tracker. In addition to enhancing the overall user experience, we’ve made it easier for users across an organization to customize the reports that are most important to them - no matter their role.
- With immediate access to complete and accurate data, brands are able to make quicker decisions and ultimately improve performance. If you’re a Where to Buy user, be sure to go check out the new dashboard.
- If you have any questions that were not addressed during the webinar, or you didn’t get a chance to send in a question, please email us at marketinginfo@channeladvisor.com. Again, to the listener, yes, you’ll get a recording and copy of these slides. On behalf of myself and ChannelAdvisor, we hope you enjoyed today’s webinar. Thank you and have a great rest of your day!