We were asking to come up with a $500,000 marketing plan to help improve the company's overall appeal to the young adult population.

1. Chantelle Battista
Kirsten Kruger
Kayla Nochi
Kayla Ohlson
Joseph Stark
Ashley Refior

2. Account Managing
Executive
Research
Acquisition Specialist
Creative Consultant
Event Planning Advisor
Strategic Planning
Editor
Media Planning
Coordinator

4. College students in Colorado (18-22)
Technologically-oriented
Easiest to reach effectively
Word-of-mouth
Increased education
Sense of freedom
Guerilla Tactics and innovative techniques

5. “Get a quote from State Farm, it
might surprise you.”
“Anytime, anywhere… like a good
neighbor State Farm is there”

6.  Insure students in
Colorado within a 12 month time
frame.
 Increase of our
target market relative to last year’s
conversions by year’s end.
 Increase the
the target market will have with
State Farm by by year’s end.
 Increase the friend, fan, followership
of
outlets in the state of Colorado
by year’s end.
 Generate an of State Farm that
can better identify
with by participating in local
events within a 12 month time frame.

7. ◦ Attention-getting, prizes and incentives,
potential consumer participation, brand
appreciation
◦ Innovative, word-of-mouth,
viral, uniqueness
◦ Reach, instant tracking,
measurable metrics,
involving, target market
orientation

8. CSU-Ram Welcome
August 18th-August 22nd 2011
CU-GlobalFest 2011
September 2011
CU Family weekend
9/30/2011
UNC-Fall Bazaar
◦ June24th-July 4th Sunday, August 21st 2011
2011 CSU Pueblo-Wolf Pack Welcome
First week of fall semester 2011
CU Denver
First week of School
◦ June 2nd-5th 2011

9. The Rodeo in •Platinum Package: $35,000
America •Mechanical Bull sign wrap &
competition
Had attendees •Entertainment Stage
over the last 5 years! sponsorship
•Parking Lot
of them are Sponsorship
•Food Court
Colorado Residents Sponsorship

10. Booths with raffle tickets and
PRIZES!!
Remote Control RACE TRACK (3
days)!!

11.  Local College Events:
University of Northern Colorado
Colorado University, Boulder
Colorado State University
Colorado University, Denver
Colorado State University, Pueblo
•Perfect for our Target Market!
•Ability to make State
Farm Local and
Entertaining!

12. Connect with local
agents and their pages
Advertise Sponsored
events
Discuss competitions
and prize giveaways
Generate excitement for
•Over70% of young adults use Facebook
State Farm
•The American youth spends more time
online than any other media

15. Total Cost: $150,000.00
Greeley Stampede Cost # of uses Sub-Total
Mechanical Bull $3,000.00 6 $18,000.00
Prizes** $1,000.00 1 $1,000.00
T-Shirts (1000) $4,660.00 3 $13,980.00
Sponsorship $35,000.00 1 $35,000.00
Entertainment $760.00 0.4 $304.00
Edible Goodies (100) $100.00 7 $700.00
Raffle Tickets $50.00 2 $100.00
Signs for bull $560.00 4 $2,240.00
Cost Of Event: $71,324.00
Campus Events(5 events) Cost # of uses Sub-Total
Race Car $3,000.00 5 $15,000.00
Prizes*** $1,000.00 5 $5,000.00
Entertainment $760.00 0.3 $228.00
T-Shirts (1000) $4,660.00 2 $9,320.00
Red Man $64.00 12 $768.00
Red Man Suit $70.00 2 $140.00
Raido Ad Creation $500.00 1 $500.00
Raido Ad Air time (10 a day for 3 days) $6,000.00 1 $6,000.00
Booths $50.00 15 $750.00
Stickers (500) $280.00 9 $2,520.00
Raffle Tickets $50.00 1 $50.00
Edible Goodies (100) $100.00 7 $700.00
Face Book Ads (100,000 impressions per day) $50.00 30 $1,500.00
School Booths $50.00 15 $750.00
School Newspaper Ads (Half Page) $530.00 5 $2,650.00
Per event: $9,175.20 Cost Of Events: $45,876.00
Teva Mountain Games Cost # of uses Sub-Total
Race Car $3,000.00 3 $9,000.00
Prizes* $1,000.00 1 $1,000.00
T-Shirts (1000) $4,660.00 3 $13,980.00
Booths $1,500.00 3 $4,500.00
Raffle Tickets $50.00 1 $50.00
*Other Teva Giveaways $1,000.00 1 $1,000.00
Red Man $64.00 3 $192.00
Red Man Suit $70.00 1 $70.00
Entertainment $760.00 0.3 $228.00
Stickers (500) $280.00 6 $1,680.00
Edible Goodies (100) $100.00 11 $1,100.00
Cost Of Event: $32,800.00

17. Alexandre, S. (2011). The Marketing Tatics That Helped Us Crack The College
 http://www.hometodenver.com/Stats_Denver.htm#pop 
Market .Retreived from bNet: www.bnet.com
 http://www.greenbuzzagency.com/marketing-  Fenn, D. (2010). Five Sure Fire Ways to Reach the Youth Market. Retrieved from
bNet: www.bnet.com
demographics-talkin%E2%80%99-%E2%80%98bout-my-  Passel, J. S., & Suro, R. (2003). The Rise of the Second Generation:. Washington
generation DC: Pew Hispanic Center.
 Winslow, L. (2008). Renters insurance protects students' valuables. Tulsa World .
 http://www.insureme.com/insurance-agent/selling-to-  Zinkewicz, P. (2008). Oportunidad. Soderberg Insurance Rough Notes , 64-65.
babyboomers  http://www.oas.samhsa.gov/2k6/youngTX/youngTX.htm
 http://www.insurancetech.com/showArticle.jhtml?articl  http://ceri.msu.edu/publications/pdf/JobChar4-16.pdf
http://www.prb.org/pdf05/transitiontoadulthood.pdf
eID=180206346 
 *All data presented above comes from the PowerPoint presentation and pdf file
 http://insurance.freeadvice.com/reviews/11/survey/GEICO/ presented by the group doing competitive research for class, unless otherwise
noted.
 http://www.slate.com/id/2123285/  http://www.archrival.com/work/6/state-farm-campus-attack

 http://0-  State Farm sounding like its rivals to stay on top of them. By: Mullman, Jeremy,
proquest.umi.com.source.unco.edu/pqdweb?did=1214 Advertising Age, 00018899, 3/29/2010, Vol. 81, Issue 13
765571&sid=6&Fmt=3&clientId=9577&RQT=309&VNa  Database:
Business Source Premier
me=PQD 
 http://www.indianainjuryblog.com/2008/07/american_association_for_justice_r
 http://www.exploresteamboat.com/documents/2011/f eleases_study_on_us_insurance_industry.html
http://www.propertyinsurancecoveragelaw.com/2009/10/articles/state-
eb/23/2000-2010-colorado-population-figures- 
farm/do-state-farm-customers-really-hate-state-farm-as-state-farms-
county/ attorneys-publicly-argue-they-do/
 http://www.facebook.com/mayhemhere#!/group.php?gid=269058170646&v=w
 http://www.amazon.com/dp/B003BJ0LO2/ref=asc_df_B all
003BJ0LO21501118?smid=A3IUSKQITKL0F8&tag=hypr  maybe? http://www.statefarmwarning.com/docs/InsuranceTactics.pdf
http://www.statefarm.com/insurance/auto_insurance/ins_auto_college.asp
od- 
http://www.statefarm.com/aboutus/diversity/marketplace/marketplace.asp
20&linkCode=asn&creative=395129&creativeASIN=B00 
http://www.danbogosh.com/sf-nowwhat.html
3BJ0LO2

 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109
926
 http://www.radiocontroltoystore.com/remote-control-
http://www.archrival.com/work/6/state-farm-campus-attack
cars/

 http://www.associatedcontent.com/article/51624/comparison_of_progressive_g
eico_and.html
 http://www.greenmanfactory.com/order-green-man-
http://www.carinsurancecompanies.com
suit.html?gclid=CKuOgtbZkqgCFQU6gwodkRKlCQ

 http://ultimateracecarparties.com/Race_Car_Party_Prices.html
 http://www.naturalgrocers.com/store/product_info.php
http://www.google.com/products/catalog?hl=en&q=flat+screen+tv+prices&rlz
?products_id=16618 
=1R2GGLL_en&psj=1&bav=on.2,or.r_gc.r_pw.&wrapid=tlif130246686026410&
um=1&ie=UTF-
8&cid=15833305688464778739&sa=X&ei=VRGiTeYkiPa2A7eC1PoM&ved=0CF0
Q8wIwAg#
