1. Theyhave used
a mask on the
posterto create
a sense of
mysteryassoon
as the viewer
seesit.It alsois
takenfromthe
movie,butthe
viewersdon’t
knowthat. This
posteralmost
givesa little
insightof what
to expectfrom
the trailer/film
as the masked
character whois
playedbyRhys
Hardingis the
centre of
attentionfor
while
throughoutthe
film.
Theyuse lighting
on the mask
againsta black
background
which
emphasises
featuresof the
creepymask. By
emphasisingthe
masktheyare
focusingonthe
mysteriouslook
that the mask is
givingdirectlyto
the viewers.
The title font
and colourthey
have usedisvery
blunt.This
makesit
standout
comparedto the
black
background. The
reasonthat the
colourof the
textis
white/silveristo
contrast with
the dark
background,this
catchesthe eye
of the viewer
and has the
abilitytostickin
theirminds.
There isalso a hashtagthat says “#survivethenight”this
createsa sense of fearfor the viewerstogetinvolvedin
encouragingpeopletosee the film. Italsoisconnecting
the filmtoa social mediacalledtwitter.If peoplewere to
searchthat hashtag theywouldpossible findotherpeople
tweetingonthe same subject.
Directlylookingatthe viewer
makingthemfeel invitedtothe
movie.